LG Takes Stake in TV Data and Measurement Firm

LG Electronics, through U.S. subsidiary Zenith Electronics, has taken a controlling stake of more than 50% in TV data and measurement firm Alphonso Inc.

The move is designed “to bring together the two TV industry leaders’ technologies and innovations in LG’s smart TV lineup,” the companies announced. 

“LG has made understanding customer tastes and consumer trends one of its highest priorities as part of its digital transformation strategy to deliver better customized services,” according to a press release.

LG plans to utilize Alphonso software and services — including Alphonso’s data analytics, media planning and activation, and Video AI capabilities — with its home entertainment products.

Alphonso’s combined offerings will enrich consumer services including content recommendations and LG’s own streaming service, LG Channels, to create a robust owned and operated first-screen, cross-device advertising platform with integrated analytics for the smart TV marketplace generally and for LG smart TVs specifically, according to the companies. 

Alphonso will continue to operate as an independent business under its current brand and leadership based in Silicon Valley.

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“Our investment in Alphonso is a key component of our digital transformation strategy focusing on AI, big data and cloud to fundamentally change how consumers interact with their devices,” said Park Hyoung-sei, president of the LG Home Entertainment Company, in a statement. “With Alphonso’s TV data analysis capabilities, LG will be able to better fulfill consumers’ needs by providing them even more customized services and content. We are proud to welcome Alphonso to the LG family.” 

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“LG and Alphonso have a shared vision for advancing the smart TV ecosystem through innovative software and services oriented toward modern new consumer experiences on one end, and highly flexible, lucrative advertising, planning, and measurement offerings for brands, agencies, and broadcasters on the other,” Ashish Chordia, founder and CEO of Alphonso, said in a statement.

“Becoming part of LG Electronics gives Alphonso the backing of one of the world’s leaders in home entertainment products, with access to a massive global inventory of connected TV screens,” he added. “We can now maximize our mutual impact on the TV marketplace as we bring our products together and deliver immense value for the ecosystem.”

Sling TV Feature Integrates Over-the-Air Broadcast Channels Into Guide on LG Smart TVs

Sling TV announced a feature that integrates free, local over-the-air (OTA) broadcast channels into the Sling TV guide on 2020 LG Smart televisions with webOS 5.0, without the need to switch inputs or applications.

The channel tuning feature, available on all 2020 LG OLED and LG NanoCell TVs, allows consumers to access their local broadcast networks, including ABC, CBS, FOX, NBC and PBS, directly within the Sling TV app when connected to an OTA antenna.

“The best value in TV today is Sling TV plus free live locals,” Jon Lin, VP of product at Sling TV, said in a statement. “We’re making it easier than ever to watch free local channels directly within the Sling TV app, making 2020 LG Smart televisions an amazing value for those who appreciate a quality viewing experience, live local programming and OTT content from Sling TV.”

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To begin watching local broadcast networks in the Sling TV experience, owners of compatible LG Smart TVs connect an OTA antenna directly to their television and begin the one-time channel scanning process. To scan for channels, consumers access the TV’s settings tab, select “All Settings,” “Channels,” “Channel Tuning” and finally “Auto Tuning.”

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Once Sling TV receives the tuner’s signal, all available local channels will appear within the interface like any other channel. Consumers can further customize their Sling TV experience by filtering for local channels within the guide or adding local channels to “My Channels.”

For more information on the integration with LG Smart TVs, visit Sling.com/LG or the Sling TV Help Center for a step-by-step setup guide.

The average American household today can receive 44 local OTA channels at no cost, resulting in hundreds of dollars in annual savings, according to Sling TV. Cord cutters interested in learning which live locals are available in their area can now use the Sling TV local channel finder tool. To search, type in a street name and zip code and click “View My Locals” to see a comprehensive list of channel results for any desired location in the United States.