LG Display will introduce its new Transparent OLED at CES 2022.
The lineup includes the “OLED Shelf,” which combines two Transparent OLED displays, one above the other. The “OLED Shelf” can display TV shows or gallery paintings while running in its “Always on Display Mode.”
The company is also set to unveil its “Shopping Managing Showcase,” a Transparent OLED display fitted inside a wooden display stand for the offline shopping experience. “Ideal for department stores,” according to LG, the “Shopping Managing Showcase” can display visual content on the screen that harmonizes with the products on display behind.
LG will also introduce “Show Window,” which consists of four 55-inch Transparent OLED displays. “The Show Window maximizes the advertising potential of window displays by delivering a more unique and informative shopping experience,” according to LG.
LG Display will also be showcasing its “Smart Window,” which is specially designed for the office. By applying Transparent OLED technology to conference room windows, the “Smart Window” can transform into an expansive screen for video conferencing, presentations and entertainment without compromising the open view of the glass window, according to LG.
LG Display is the only company boasting proprietary technology of large Transparent OLED displays in the world, having commercialized 55-inch Transparent OLED displays with 40% transparency in 2019, according to a company press release.
“With our industry-leading Transparent OLED technology, we will continue to introduce innovative high-end solutions that allow our customers to enjoy unprecedented experiences,” said Lee Hyeon-woo, SVP and head of the Life Display Business Group at LG Display.
LG Display will be demonstrating its flexible OLED technology at CES 2022, showcasing two new product concepts — “Virtual Ride” and “Media Chair.”
The Virtual Ride is an indoor stationary bicycle with three vertical 55-inch OLED displays in front of and above it. The advanced displays come together to form one large, curved, r-shaped display that gives users a view both forward and above. The display that bends to create the ceiling above the rider has a curvature radius that reaches 500R, or a radius of 500mm, the most among existing large displays, according to LG.
“The OLED displays provide unparalleled lifelike colors with their vivid picture quality to make you really feel like you are cycling outside in a forest or down the street of a European village,” according to an LG press release.
The Media Chair combines a 55-inch OLED TV display with a recliner. The screen boasts a curvature radius of 1,500R, the optimal angle for the user, as well as the company’s built-in sound technology Cinematic Sound OLED (CSO), which enables the display to vibrate to make its own sound without the use of external speakers, according to LG. The chair display’s pivot function allows the screen to rotate between vertical and horizontal orientations with a button on the display of the armrest. “This gives the user the unique opportunity to customize their immersive viewing experience thanks to the OLED technology to perfectly fit whatever content they want to watch,” according to the release.
The OLED display boasts tens of millions of self-emitting pixels to eliminate the need for a separate backlight, according to the release. It comes in various forms, such as bendable, foldable and rollable.
“We will continue to provide differentiated value to our customers through OLED’s infinite potential while also moving forward with integrating our business into diverse industries,” Yeo Chun-ho, head of the business development division at LG Display, said in a statement.