Lena Wasikowski has been appointed SVP of global account strategy and business development at Deluxe, a global provider of digital and cloud-based solutions to content production studios and distributors.
Wasikowski will report directly to Deluxe chief strategy officer Anna Lee, and will be responsible for implementing growth across global studio partnerships, as well as expanding SVOD platform relationships, cultivating existing client relationships, and strategizing new opportunities in ancillary businesses.
“Lena has the perfect combination of multimedia knowledge, entertainment-insider expertise, and business acumen that will ensure that Deluxe can maximize on opportunities and continue to evolve through operational innovations and strategic partnerships,” Lee said.
Wasikowski joins Deluxe from WarnerMedia, where she most recently served as VP of global client relations and content distribution. In that capacity, she led the teams responsible for delivering WarnerMedia content to global servicing partners and retailers worldwide. Wasikowski also played a lead role in the creation and establishment of servicing protocols for industry standard specs and next generation technologies while at WarnerMedia.
“I’m excited for this new chapter and honored to be joining such an iconic and innovative company that continues to shape and thrive in the ever-changing media industry,” Wasikowski said. “It’s an incredible opportunity to work with Anna Lee, especially given the new strategic direction she’s taking the company, and I’m looking forward to joining the extraordinary team that steers the company’s development and progression.”