IHS: World Cup Soccer Spiked Global TV Sales in 2018

Last summer’s FIFA World Cup Soccer tournament in Russia helped increase global TV sales 2.9% to 221 million units, according to new data from IHS Markit Research.

In the fourth quarter of 2018 more than half of all shipments were ultra-high-definition (UHD) TVs with increasingly larger screen sizes.

“Average new TV screen sizes are still growing at least one inch per year,” Paul Grey, research director, said in a statement. “With falling LCD panel prices, consumers clearly care more about trading-up in size than about spending less money. Even in Japan, where consumers have been resistant to buying large TVs, the average screen size increased year over year.”

Subscribe HERE for FREE Daily Newsletter!

Indeed, UHD TV shipments reached 99 million units. China led the global market with 30.1 million TVs shipped in 2018, followed by North America with 24.7 million. Nearly 63% of TV sets in Western Europe shipped with UHD resolution in the fourth quarter of 2018, the largest share of any global region.

Meanwhile, 18,600 8K TVs shipped globally in 2018.

“The launch of an 8K channel by Japan’s NHK network, was an important landmark last year, which led to an acceleration in 8K TV shipments in Japan during Q4,” Gray said.

Separately, smart TVs that support UHD through streaming services continued to rise in volume. More than three-quarters of TVs shipped in quarter were smart TVs. In North America, more than 85% of all TVs were smart TVs, which is 10% higher than the previous year.

Finally, just under 1 million OLED TVs shipped in the quarter, up 20% over the prior year. Thanks to increasing competition, large-screen 55-inch OLED TVs hit new levels of affordability in Western Europe. Meanwhile, OLED TV shipments to North America fell 26%, year over year, due in part to aggressive price declines in very large LCD TV sizes.

IHS Markit: TV Shipments to Grow 3.6% in 2018 With UHD Models to Account for More Than Half of Shipments in 2019

After declining unit-shipment volumes in 2017, global TV shipments are forecast to grow 3.6% year over year in 2018, with additional 1.4% growth in 2019, according to a new report from research firm IHS Markit.

Of the 226 million TVs expected to ship in 2019, more than half will be ultra-high-definition (UHD) models, the majority of which are 4K. However, 8K TVs from major global TV brands will launch toward the end of 2018, kicking off the next wave of resolution transition, according to the report.

“Growth in the TV market typically is the result of more attractive retail prices for large-screen sizes and the continued commoditization of 4K resolution, driving TV replacements and upgrades,” said IHS research and analysis executive director Paul Gagnon in a statement. “However, this growth through price compression has a negative effect on profits, so TV brands are actively looking for more growth from advanced TV models to improve earnings.”
Technologies such as 8K, organic light-emitting diode (OLED) and quantum dot (QD) carry substantial premiums, and 4K TVs still carry premiums of more than 35 percent at screen sizes where 1080p resolution is still an option, such as 40-inch to 49-inch TVs, according to IHS.

IHS Markit forecasts that the 8K TV market will grow from less than 20,000 units in 2018 to more than 430,000 in 2019 — eventually approaching 2 million units by 2020. All of this growth will be centered on 60-inch and larger screen sizes, with 65-inch TVs accounting for more than half of the volume.

OLED TV is expected to grow more than 40% in 2019, rising to 3.6 million units. This growth is in line with previous forecasts, because demand is essentially matching industry production capacity, according to IHS. The size mix still favors 55-inch TVs, based on current prices, but it will transition to mostly 65-inch TVs by 2020, when new production capacity is optimized for larger screen sizes, and when substantial growth is expected in the OLED TV category.

Quantum dot LCD TV shipments are now forecast to exceed 4 million units in 2019, based on more aggressive pricing and the introduction of transitional quantum-dot-equipped LCD TV models, according to IHS.
“The high-end prices of non-QD-equipped LCD TV models and the prices of the low end QD-equipped LCD TV models have moved closer together,” Gagnon said in a statement. “This extension of the quantum dot LCD TV lineup into more moderate price ranges effectively reduces the quantum dot premium to less than 100 percent at mid-range sizes, opening up the category to a larger addressable market of consumers.”