HBO Max Launches Platform Supporting Latino American Creatives

HBO Max is launching a platform to support Latino American entertainment creatives in front and behind the camera. Dubbed “Pa’lante! Promise,” the initiative marks a partnership with WarnerMedia’s “OneFifty” artistic studio focused on curating, developing and investing in Hispanic American series, films, shorts and podcasts.

Founded on the vision of empowerment, “Pa’lante! Promise” underscores the media company’s growing “ambicultural” movement that seeks to elevate Latino stories and voices on HBO Max adapted to American customs.

The projects will premiere on HBO Max within the next year. The films cover a wide range of genres, including short content, unscripted, documentary films, and feature narratives.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Visibility and opportunity is everything,” Jessica Vargas, director of multicultural marketing for HBO Max and HBO, said in a statement. “The Pa’lante! Promise and OneFifty is a great example of a network creating a platform where Latin creatives and their work are supported and elevated, through promotional campaigns that resonate with our audience in an authentic way.”

Axel Caballero, head of OneFifty and VP of artistic and cultural innovations, said cooperation between the Latino creative units through promotional campaigns has thus far 11 produced original short films, series and movies.

Titles include dark comedy short film The Son Who Can’t Play Trumpet, about a Latino celebration party that escalates after a father pressures his grown son to play the trumpet for his guests.

Dramedy “A Love Supreme” is a single camera series about relationships, friendships, breakups and makeups of Latinx childhood friends from Uptown, Nueva York City.

Bi-lingual dramedy L.A.tinas, about four Hispanic women living in Los Angeles, who enjoy the city to its fullest while trying to juggle their Latin heritage and pursuing their American dream.

Sci-fi movie Harvest showcases a futuristic world where white people, animals and water have nearly disappeared. A Native Latina and an Afro-Latina must decide if they should save their child with an illegal heart transplant harvested from the bodies of migrants.

Other content includes the January 2022 short drama, Acuitzeramo — about a gay man who must confront his late partner’s estranged son who was unaware of his father’s homosexuality.

Animated short Anacronte, arriving Sept. 15, is a 3D non-dialogue short film that personifies humanity’s struggle against the forces of misfortune.

Documentary A La Calle (Sept. 15) is about Venezuelan President Nicolás Maduro’s alleged oppressive regime and the prominent figures opposing the government.

Short drama Rosa on Oct. 1 is about a part-time florist who runs an illicit operation of shipping the bodies of deceased immigrants back to their home countries.

Young adult drama series “Nina Furia,” (Oct. 1) is a poignant series about the everyday lives of a group of Nicaraguan students exiled in Costa Rica.

Feature drama Son of Monarchs (Nov. 2) is about a New York City biologist who returns to his hometown in Mexico and undergoes a personal transformation in the butterfly forests of Michoacán.

Short comedy The 90-day Plan (Nov. 1) is about two young teenagers plan to rob a Bank of America by using Hollywood heist films as their guide.

“This slate captures the vision of amazing artists,” said Caballero.

South America Projected to Reach 131 Million SVOD Subs by 2026

Driven by subscription streaming video pioneer Netflix, in addition to Amazon Prime Video, Disney+, Apple TV+ and HBO Max, South America is projected to reach 131 SVOD subscribers by 2026, according to new data from Digital TV Research. That compares with 76 million subs by the end of this year.

Brazil will remain the market leader, with 49 million subs by 2026, followed by Mexico with 32 million.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Five U.S.-based platforms will account for 91% of the region’s paying SVOD subscriptions [over the next five years],” Simon Murray, principal analyst at Digital TV Research, said in a statement.

Netflix will continue to lead the market, but its market share will fall. Disney+ will have 33 million subs by 2026, with HBO Max boasting another 10 million. The region continues to attract U.S. players. Paramount+ launched in March, followed by Max in June and Disney’s Star+ in August. Discovery+ is also in the region.

Disney Launches Star+ Streaming Service in Latin America

Disney Aug. 31 announced it has launched its new general entertainment and sports streaming service Star+ in Latin America. The service includes local fiction and non-fiction content, in addition to live sports from ESPN, content from 20th Century Television and 20th Century Studios.

Star+ is available as standalone $10.49 monthly service ($105 annually), or as part of Combo+, a bundled offering with access to Disney+ for $13.99 monthly.

Subscribers can stream the platform on a wide selection of supported mobile and connected TV devices, up to four devices at the same time, up to 25 on-demand downloads across 10 devices, customized recommendations, the ability to set up seven different profiles, and parental controls.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Star+ confirms our commitment to generate relevant and varied offerings by providing our audiences with access to fully personalized content tailored to their tastes,” Diego Lerner, president of The Walt Disney Company Latin America, said in a statement.

Unique to Star+ is original content created in and for Latin America. The regionally produced originals begin streaming Aug. 31 and address themes related to Latin American popular culture in both fiction and non-fiction formats begin streaming Aug. 31.

Titles include “Santa Evita,” “No Fue Mi Culpa,” and a new season of “Impuros”; comedy, with series such as “El galán.” “La TV cambió,” “él no” and “Los protectores”; dramedy, with productions such as “Terapia alternativa” and “El encargado”; thrillers “Insania” and “Horario estelar”; biopics “Ringo and Pancho Villa.” “El centauro del norte”; and docu-style reality shows, with productions such as the new season of the renowned documentary series “Bios,” “Vidas que cambiaron la tuya.”

Star+ ushers Latin America streaming access to ESPN featuring a collection of live shows and events from European soccer leagues; UEFA Champions League, UEFA Europa League, UEFA Conference League, Spain’s LaLiga and Copa del Rey, England’s Premier League and FA Cup, Italy’s Serie A and Coppa, Portugal’s Liga Portugal Bwin, Germany’s Bundesliga and DFB Pokal cup, and The Netherlands’ Eredivisie.

The platform will also feature some of America’s top soccer competitions like CONMEBOL Libertadores, Copa do Nordeste, CONCACAF League, Copa de Oro CONCACAF, CONCACAF Champions League, CONCACAF Qualifiers Qatar 2022, Liga MX, Liga MX Femenil, BBVA Expansión MX league, Argentina’s LPF, and MLS.

The sports offering also includes the tennis Grand Slam (Australian Open, Roland Garros, Wimbledon, US Open), as well as the ATP, WTA, and Abierto Mexicano tournaments; rugby with Los Pumas, URBA, Sanzaar, Seis Naciones, SLAR, and The Rugby Championship; NBA and NCAA basketball; motorsports with Formula 1 and MotoGP; boxing, UFC, and Bellator MMA; golf competitions like the PGA Tour, The Masters, The Open, PGA Championship, and Ryder Cup; cycling competition Tour de France; NFL football and NFL Red Zone; extreme sports with X Games; surfing from the WSL; LMB and MLB baseball; and hockey from the NHL.

In turn, Star+ will feature local versions of ESPN staples such as SportsCenter, as well as original productions created in Latin America, such as ESPN Knockout, and ESPN Equipo F, among others.

The platform also includes new Star+ exclusive international original productions, with star-studded casts and renowned figures behind the scenes. Some of the much-anticipated titles include comedy thriller “Only Murders in the Building,” starring Steve Martin, Martin Short, and Selena Gómez; “Love, Victor,” “Big Sky” and “A Teacher.” Original series that are global hits are also available, such as all seasons of “This Is Us” and “The Walking Dead,” including the double-episode finale that premieres today. Biographical drama “Pam & Tommy,” starring Lily James and Sebastian Stan, and “Y: The Last Man,” the new FX drama series based on the graphic novel by Brian K. Vaughan and Pia Guerra will also be included in the platform at a later time.

Finally, Star+ includes all 20th Century Television productions, such as award-winning series “The Simpsons,” with all seasons available in one single platform for the first time. Fans can also watch titles such as “Family Guy,” “Futurama,” “Bob’s Burgers,” and Solar Opposites premiering in late September.

HBO Max Rolls Out in 39 Territories in Latin America and the Caribbean

HBO Max June 29 rolled out in 39 territories in Latin America and the Caribbean, marking the streaming platform’s first launch outside of the United States, and kicking off its global expansion. Max has made a commitment to produce 100 local originals in Latin American over the next two years, in addition to offering subscribers access to its catalog of brands and programming. Later this year, soccer fans in Brazil and Mexico will be able to stream matches of the UEFA Champions League.

With this launch, subscribers of the HBO Max ad-free plan in the U.S. will be able to access the platform while traveling throughout any of these 39 newly supported territories, and Latin American subscribers will also be able to access the platform while traveling in the U.S. The platform’s international rollout will extend to Europe later this year.

“With today’s launch, we are introducing our global platform and providing a brand new user experience to millions of fans across Latin America and the Caribbean,” Johannes Larcher, head of HBO Max International, said in a statement.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

To celebrate the launch, Max is offering new subs through July 31 a 50% discount on the $14.99 regular monthly plan for as long as they maintain their subscription without interruption.

“This past year with its unprecedented health and economic crises has been challenging for our fans from Tijuana to Tierra del Fuego,” said Luis Durán, GM of HBO Max for Latin America.

Max is available for subscription at HBOMax.com, via participating digital stores and through various distribution partners in the region. It’s accessible from supported smartphones, tablets, smart TVs, and compatible streaming devices.

  • The standard plan offers families access to three simultaneous users, five personalized profiles, content downloads (up to 30 titles), video in high-definition and some titles in HD and 4K, on all compatible devices.
  • The mobile plan offers access to the same content catalog, but is designed for an individual experience with content downloads (up to 5 titles) enjoyable in standard-definition on compatible smartphones and tablets.

Max is also available from any of the following internet browsers: Firefox, Chrome, Safari (for Mac users) and Edge (for Windows users). The platform is accessible at launch across a range of supported devices, including: Android TV, Android phones and tablets (OS 5+ or later), Chromecast and Chromecast built-in devices; iPhone, iPad, Apple TV 4K and Apple TV HD; LG Smart TVs (web OS 3.5 or later); Roku devices and Roku TV models (OS 10+); Samsung Smart TVs (2016 models and later); and Xbox One and Xbox Series X|S.

HBO Max Launching in Latin America and Caribbean June 29

SVOD service HBO Max will be available in 39 territories in Latin America and the Caribbean starting June 29 with catalog and Max Originals plus live sports in Brazil and Mexico later this year.

“Our launch in Latin America and the Caribbean is the first step in our global rollout of HBO Max,” Johannes Larcher, head of HBO Max International, said in a statement. “We are thrilled that fans across the region will soon be able to enjoy HBO Max and its amazing collection of content. WarnerMedia is one of the most popular and trusted sources of entertainment across Latin America, and we are very excited that our global journey starts here.”

The platform will offer Warner Bros. movies at no additional cost 35 days after being released in theaters in Latin America, with titles such as Lin-Manuel Miranda’s musical In the Heights, Space Jam: A New Legacy starring LeBron James, The Suicide Squad directed by James Gunn and starring Margot Robbie and John Cena, and Dune starring Timothée Chalamet and Zendaya and directed by Denis Villeneuve, among many other films. Recent premieres such as Tom & Jerry, Mortal Kombat, Judas and the Black Messiah and Godzilla vs. Kong will be available on HBO Max in 2021.

HBO Max will have exclusively new local original titles produced in the region with stories such as “Pop Divas,” a competition for the pop genre crown hosted by Pabllo Vittar and Luísa Sonza; the documentary series “PCC Secret Power”; the astrology show “Astral Journey” hosted by Giovanna Ewbank; a competition with the best stylists in “The Cut, Last Bravas”; a Mexican series about women’s soccer with screenwriters such as José Javier Reguilón, Luis Gamboa, Paula Rendón and Helen Santiago; “Love Spells,” a comedy starring Gabriela de la Garza; and the action comedy “Bunker,” among other titles.

Later this year, soccer fans in Brazil and Mexico can see matches of the UEFA Champions League.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

HBO Max will offer two subscription plans, starting from $3 (U.S.) per month; prices per plan and country can be found on HBOMax.com. The standard plan offers access to three simultaneous users, five personalized profiles, content downloads and video in high definition with some titles in 4K, across all supported devices. The mobile plan offers access to the same content catalog with a single, standard-definition stream on supported smartphones and tablets. Subscriptions for recurring periods of three or 12 months will also be also available with a discount of up to 30%.
HBO Max will also offer a seven-day free trial period and an option where users will be able to sample some of the best series and documentaries at no cost.

The platform will also be available through partners such as AT&T Mexico and regional partners such as DirecTV Latin America, Sky Brasil, DirecTV Go and Grupo América Móvil, which will offer HBO Max to their subscribers.

Those users who have an existing HBO linear subscription through participating distribution partners such as Claro Video (Mexico), Claro (Brazil), Claro (Latam), Oi (Brazil), Tim (Brazil), TotalPlay (Mexico), Vivo (Brazil), VTR (Chile), will have access to HBO Max at no additional cost. Additional distribution partners that will offer HBO Max will continue to be announced in the upcoming weeks.

Existing HBO Go users will receive instructions before the launch on how to access HBO Max.  As of HBO Max launch, the current HBO Go service in Latin America and the Caribbean will be discontinued.

“HBO Max is a platform built in Latin America for latinoamericanos,” Luis Durán, GM for HBO Max in the region, said in a statement. “In this context, our catalog delivers on the intensity and the passion of our region, our plans deliver on the experience users expect, and our prices deliver on our promise to entertain every member of the family. Our goal is to transform the streaming experience in Latin America, one word, one shot, one pixel at a time. And we are just getting started.”

Disney’s Star+ to Bow Aug. 31 in Latin America

Star+ will launch in Latin America on Aug. 31 as a standalone streaming service that will offer a full slate of ESPN content, including live events from the top leagues and sports shows; series, animated comedies, movies and documentaries; and regional and international original Star productions, including exclusive content, Disney Media & Entertainment Distribution announced May 14.

“Star+ will offer a never-before-seen customized experience and will expand our connection with the different audiences,” Diego Lerner, president of The Walt Disney Company Latin America, said in a statement. The strength of the content, that will include all of ESPN, makes Star+ a unique and relevant offering with its own identity that will become a recognized digital service, independent from Disney+. Having said that, its arrival will represent a service that is complementary to Disney+ and it will consolidate The Walt Disney Company’s presence in Latin America’s streaming market. With Star+, we will also reinforce our constant commitment of over 20 years to develop, produce, and offer local content that represents the taste of consumers of the whole region, producing original content with well-known local production companies and talents, to tell stories that connect with Latin American audiences. We will do so through different genres, addressing original fiction stories, and social and historic themes that are relevant and of general interest.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The service will be available on Internet-connected devices and users can subscribe separately or as part of a bundled offer with Disney+.

The service includes exclusive premieres of general entertainment TV series and movies from The Walt Disney Company’s content studios, including Disney Television Studios, FX, 20th Century Studios, STAR Original Productions, National Geographic Original Productions and more, and the streaming service for live sports from ESPN. From dramas to comedies (including all seasons of “The Simpsons”) and thrillers for adults, Star+ also features exclusive original programming from the Star general entertainment brand, along with a collection of regional original productions from Latin America.

HBO Max to Launch 100 Original Local Programs With Latin America Rollout

HBO Max April 29 announced it plans to develop more than 100 local productions in Latin America over the next two years, 33 of which are already in production. All of these programs will be exclusive to the HBO platform under the Max Originals brand when in debuts in 39 territories across Latin America and the Caribbean in June.

Max will offer users from Latin America and the Caribbean a new app and diverse subscription options. All HBO-branded streaming services in Europe (the Nordics, Spain, Central Europe, the Baltics and Portugal) will be upgraded to Max later this year.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

From fiction series and documentaries to specials and reality shows, Max programming includes action comedy “Búnker” (Mexico), the contemporary family and romantic drama “Amarres” (Mexico), the youth and musical drama “Días De Gallos” (Argentina) and “The Missing,” a drama series about an agency that focuses on missing persons cases.

Other titles include “Bilardo El Doctor del Fútbol” (Argentina) — a four-episode-long documentary series that will feature stories from the most relevant figures from Argentine soccer; and “Frankelda’s Book of Spooks” (Mexico) — an anthology stop-motion animated series about horror stories for children created by Cinema Fantasma, a studio specializing in and recognized for this technique. The series will take us to Frankelda’s darkest secrets, alongside her book, her faithful companion, with intense and entertaining stories where not everything is as it seems.

“Currently, we are working on productions that cover a wide variety of different genres and formats, with all kinds of local stories that are relevant to our consumers, reinforcing our commitment to local communities with our great Latin American talent and most certainly with our audience,” Tomás Yankelevich, chief content officer of WarnerMedia Latin America, said in a statement. “And this is only the beginning.”

 

Report: Latin America to Have 116 Million SVOD Subs by 2026

With an influx of new subscription streaming video services such as HBO Max, Disney+ and Paramount+ entering Latin America, the region will have 116 million SVOD subscriptions by 2026 — up from the 53 million at end of 2020, according to new data from Digital TV Research. Brazil will contribute 44 million to the 2026 total, followed by Mexico with 29 million.

Five U.S.-based platforms Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO Max will account for 90% of the region’s paying SVOD subscriptions by end-2026.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“There will be a wave of major SVOD platform launches in Latin America during 2021,” analyst Simon Murray said in a statement. “Paramount+ will start in March, followed by HBO Max and Star+ in June. Discovery+ is also expected expand in the region.”

Meanwhile, poorly-performing economies have hit Latin American pay-TV hard. The number of linear TV subs fell by 4 million in both 2019 and 2020. Venezuela dropped 2.4 million subs in 2020 alone, mainly due to DirecTV’s withdrawal from the market.

Across Latin America, the number of pay-TV subs peaked at 72.2 million in 2017. The total fell to 64.6 million by 2020. A small improvement is expected after 2023, with the 2026 total at 65.1 million subs.

“Brazil’s low point will be 2022, with only a small improvement expected from then,” Murray said. “The country peaked in 2014 with 19.6 million subscribers. We forecast 5.3 million fewer subscribers by 2026.”

Mexico has more pay-TV subscribers than Brazil despite having half as many TV households. Mexico has lost subscribers since its peak year of 2016, when it had 20.9 million. Mexico is not projected to cross the 20 million subscriber mark again until 2026.

HBO Max Launching Across Latin America in June

As expected, HBO Max is scheduled to launch in late June in 39 territories across Latin America and the Caribbean, marking the first availability for the platform outside the U.S. Countries include: Anguilla, Antigua, Argentina, Aruba, B.V.I., Bahamas, Barbados, Belize, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, St. Kitts and Nevis, St. Lucia, St. Vincent, Suriname, Trinidad & Tobago, Turks and Caicos, Uruguay and Venezuela.

Audiences in the region will have access to programming from WarnerMedia’s brands like HBO, DC and Warner Bros., in addition to children’s programming.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“By combining HBO with the very best of WarnerMedia’s series and film catalog, as well as locally produced content from master-storytellers in Latin America, HBO Max will offer fans in the region an enriching entertainment experience,” Johannes Larcher, Head of HBO Max International, said in a statement.

At launch, existing HBO Go direct-billed customers, as well as those who are billed through eligible partners will get instant access to HBO Max. The existing HBO Go service in Latin America and the Caribbean will be phased out. Subscribers will have access to an entirely new Max app that mirrors the product experience available in the U.S., including new features that will enhance the way they connect with content.

WarnerMedia programming ranges from Cartoon Network and Looney Tunes Cartoons, to teens and adults from brands like HBO, Warner Bros, New Line, DC, CNN, TNT, TBS, truTV and Adult Swim. The platform’s content lineup also includes a wide slate of local original titles, under the Max Originals brand, that are exclusive to the platform and will showcase local storytellers and talent.

Following the arrival of Max in Latin America and the Caribbean, the HBO-branded streaming services in Europe (the Nordics, Spain, Central Europe, and Portugal) are scheduled to be upgraded to Max later this year. HBO and HBO Max ended the most recent fiscal period with 38 million combined subscribers in the United States.

Disney+ Launches in Latin America

Following pre-launch activities earlier this month, Disney+ is now available in 10 countries throughout South America — little more than a year after Disney bowed its branded SVOD platform in the United States. Countries include Argentina, Brazil, Chile, Colombia, Peru, Mexico, Costa Rica, Ecuador, Panama and Uruguay, with service costing $5.99 monthly or $59.99 per year.

With more than 73 million subscribers through the most-recent fiscal quarter, Disney eyes Latin America as the platform’s next big growth sector after India.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Research firm eMarketer says Latin America has become a prime focus for SVOD services largely because of its improving digital infrastructure and the growing need for indoor entertainment throughout the coronavirus pandemic. A May 2020 survey from McKinsey & Company revealed that nearly 64% of adults in Mexico reported spending more time watching video content during the pandemic than they did normally.

“We now expect the number of subscription OTT video viewers in Latin America to grow by 27.5% this year to 117.2 million,” analyst   wrote in a post. “That’s a roughly 16-percentage-point increase from the 11.6% growth we previously anticipated in our September 2019 forecast.”

Ceurvels said regional SVOD platforms Claro video and Globoplay have seen subscriber growth, but lack the fiscal scale of Netflix, Amazon Prime Video (launched in 2016) and Disney+ to compete more effectively.

“What’s more, HBO Max and Hulu will be rolling out in these markets in 2021,” he wrote.