Sex, Money & Squid: Netflix Dominates Global Content Streaming

When Netflix co-CEO/chief content officer Ted Sarandos revealed that the little-known South Korean dystopian series “Squid Game” had become one of the steamer’s most-popular shows ever, the executive was being modest.

New data from Parrot Analytics contends that while the SVOD behemoth accounted for three of the top five shows by global audience demand across all platforms for the week Sept. 19-25, “Squid Game” was skyrocketing among streamers by Sept. 25.

Specifically, Parrot found the Sept. 17 third season launch of “Sex Education” was the number one show globally with 77.6 times more demand than the average show worldwide. Spanish language series “La Casa De Papel” (“Money Heist”), which dropped its penultimate batch of episodes Sept. 3, ranked No. 2 with 74.2 times more demand. And “Squid Game,” which debuted Sept. 17, ranked No. 5 with 61.2 times more demand.

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That all changed Sept. 25. “Sex Education” remained (only slightly) the top show with with 72.7 times more demand, while “Squid Game” rocketed up to become the No. 2 show in the world with 71.8 times more demand. “La Casa De Papel” trailed off slightly, holding at number three worldwide with 70.8 times more demand.

A look at the time shift analysis for the three series’ debuts (La Casa De Papel’s first two seasons originated on Spanish TV), shows how differently they have captured streamer attention, and underscores the potential of “Squid Game” to equal or surpass them all, according to Parrot.

“The trend line for “Squid Game” shows that global audiences are still discovering this new show,” the data firm wrote in a post. “It has room to grow even further, with a very good chance of becoming the number one show in the world across all platforms later this week.”

‘Lost In Space’ Reboot Bows at No. 2 on Digital Original Series Chart

The Spanish limited series “Money Heist” (“La Casa De Papel”) remained in the No. 1 spot on the digital originals chart for the second consecutive week, with a nearly 20% spike in demand during the week ended April 21, according to Parrot Analytics Expressions data.

Last week the crime heist drama jumped to No. from No. 3 the prior week with a 21% gain in demand.

Netflix bought global distribution rights to the series earlier this year and re-edited the original run of nine episodes into 15 different untitled episodes, released as two seasons. Netflix released the second season on April 6 with a runtime of 40 to 50 minutes instead of the original 70 minutes per episode.

Debuting at No. 2 on the digital originals chart is another Netflix series, a reimaging of Irwin Allen’s classic 1960s TV series “Lost in Space” that premiered on the streaming subscription service on April 13.

Less than a week later,  executive producer Zack Estrin hinted at what the audience can expect if the series is renewed for a second season – despite the fact that Netflix’s big-budget remake of the science-fiction series has yet to get the green light for sophomore run. Netflix put the series into development in November 2015, with production on the first season beginning in January 2017, 15 months before its on-air bow.

The top half of the digital original series chart is occupied by titles that have a profoundly serialized element, albeit with shorter seasons than linear network offerings. Three of them are currently on hiatus.

Third-ranked “Stranger Things” has lost demand in the double digits for the second consecutive week.

Coming in at No. 4 was “On My Block,” a coming-of-age series that debuted on Netflix on March 16. The series suffered a slight 5.8% decline in demand from the prior week, when it was No. 2.

“On My Block” still had around 20% more demand than Marvel’s “Jessica Jones,” No. 8 on the digital original series chart – down from No. 4 the prior week, with a 17.1% drop in demand.

The other young adult-oriented series that was a massive hit in 2017 – 13 Reasons Why – does not yet have a release date for season 2; demand fell 12% from the prior week, resulting in a drop to No. 7 from No. 5.

Meanwhile, on the overall TV series chart, hour-long genre dramas underwent surprise casting changes that may have caused demand to increase, reflecting audiences following their favorite characters.

“Supernatural,” “The Walking Dead,” “The Flash” and “Grey’s Anatomy” all had dramatic story arcs as they wrap their respective finales.

“Grey’s Anatomy” has been renewed for a 15th season, making it ABC’s longest-running drama on a linear network.

Also, demand for “Saturday Night Live” underwent a resurgence after a string of “viral moments”; the variety sketch series is not scheduled to return with new episodes until May 5, so it will be interesting to see if demand can be sustained into the next month.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.