Samba TV July 28 announced that Kris Magel has joined the company as VP and head of agency Development. Magel will manage Samba TV’s relationships with advertising agencies and holding companies, driving innovation and developing solutions for advanced media planning, activation and measurement.
Samba’s TV ACR technology, integrated at the chipset level across 24 Smart TV brands and addressable footprint of 46 million devices globally, identifies content that appears on the television screen, including shows, commercials, movies, and video games.
With nearly three decades in the media and advertising industry, Magel has a deep understanding of the application of analytics, data, and innovation to media, which will help agencies capture the value of first-party data that will help advertisers better understand their campaign performance.
He arrives at Samba TV from international advertising, media, and experience agency dentsu, where he was president of media clients responsible for building bespoke cross-media solutions for existing and prospective brand clients.
“There are existential threats to media agencies due to the growing dominance of walled gardens that increasingly shield marketers from the transparency needed to develop cross-platform media plans and optimize them for business outcomes,” Ashwin Navin, Samba TV co-founder/CEO said in a statement.
Prior to joining dentsu, Magel was East Coast president of IPG media agency Initiative, where he also held the role of chief investment officer. Before IPG, Kris held various media buying leadership roles at Publicis media agencies Zenith, Optimedia, and DeWitt Media.