ViacomCBS’s BET Networks Offering All-Day Kobe Bryant Tribute

BET Networks Feb. 24, beginning 1 PM ET, will pay tribute to five-time NBA champion and Academy Award-winning producer Kobe Bryant across their linear, digital and streaming platforms.

Bryant, along with his daughter, Gianna, and seven other people died when helicopter transporting them to a youth basketball tournament crashed on Jan. 26.

“BET Remembers: Kobe Bryant” will air uninterrupted coverage of Bryant’s public memorial service held today at the Staples Center in Los Angeles, anchored by author and activist, Marc Lamont Hill, and former ESPN sports journalist Jemele Hill.

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Coverage will also stream across @BET on Twitter and Facebook as well as

“I watched Kobe as a journalist and fan for years, before I got to know him on a personal level. He was one of the most driven athletes in the history of professional sports. He wasn’t just trying to be a better player, but a better student, a better friend, a better teammate, a better husband and a better father” Hill said.

“Kobe Bryant’s Muse,” is a documentary that looks beyond Bryant’s career, exploring the mentorships, friendships and competitors that helped shape his 18-year tenure in the NBA, and discovering his greatest personal test. It features Kareem Abdul-Jabbar, Larry Bird and Joe Bryant. BET airs it at 4 p.m.

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BET & Entertainment Tonight Present: “Kobe: Father, Husband, Legend” looks at Bryant’s life off the court featuring rare footage and reflections from Kobe’s friends and former teammates, including Rihanna, L.L. Cool J, Chris Paul, Shaquille O’Neal, Matt Barnes, Alex Rodriquez and many others. It will air on BET at 6 p.m. ET/PT. It will be re-released on SVOD platform BET+ on March 12.

“I am grateful that the BET family had the opportunity to give Kobe his flowers while he was still with us, and we will continue to do so, as his legacy very greatly impacted ours,” said Scott Mills, president, BET Networks. “From recognizing his tenth consecutive NBA All-Star championship on 106th & Park in 2008 to presenting him with the BET Humanitarian Award in 2002 and learning about what shapes his #MambaMentality during Genius Talks at BET Experience 2015, I’m so glad we were and continue to be able to celebrate him as the leader and legend he was to us all.”

Wheaties Bowing Cereal Box for New Lionsgate Movie

Wheaties May 3 announced that NBA superstar Kyrie Irving will appear on a limited-edition cereal box, appearing both as an athlete and title character of the upcoming Lionsgate/Summit Entertainment movie Uncle Drew.

Uncle Drew, which will be released theatrically June 29, is based on the digital series, originally conceived by Pepsi, starring Irving as a 75 year-old streetball legend known for his amazing handles and ability to go to the rim.

“It’s truly incredible to have Uncle Drew featured on the legendary Wheaties Box,” Paula Kupfer, SVP of global partnerships and promotions at Lionsgate, said in a statement.

The film follows Dax (Lil Rel Howery), who, after draining his life savings to enter the Rucker Classic street ball tournament in Harlem, is dealt a series of unfortunate setbacks, including losing his team to his longtime rival (Nick Kroll).

Desperate to win the tournament and the cash prize, Dax stumbles upon Uncle Drew and convinces him to return to the court one more time. The two men embark on a road trip to round up Drew’s old basketball squad (Shaquille O’Neal, Chris Webber, Reggie Miller, Nate Robinson, and Lisa Leslie) and prove that a group of seniors can still win.

“Kyrie is a proven winner based on all of his accomplishments on and off the court, and the story of Uncle Drew reminds us that no matter your age, you can still have fun and be successful at the things you love to do,” said Kathy Dixon, marketing communications manager for Wheaties.

The cross-promotion between Hollywood and pro basketball follows in the footsteps of retired star Kobe Bryant winning an Oscar for his short film Dear Basketball, which was distributed by Verizon’s Go90 over-the-top video service.

The Irving/Uncle Drew limited-edition Wheaties box will be available nationwide later this month.