Redbox Entertainment’s fiscal rollercoaster continued with a jolt May 2, with shares skyrocketing 58% to open at $9.77 per share in heavy trading of more than 78 million shares. The average daily trading volume has been around 5.3 million shares.
While Wall Street’s renewed interest in Redbox isn’t underscored by any particular fiscal fundamental, some analysts contend the company has become a meme stock, with individual investors swarming around a low-priced investment that is fluctuating, benefitting short sellers, or investors betting the share price will drop.
Regardless, the venerable DVD kiosk vendor is transitioning its business focus away from packaged media rental to digital distribution, including transactional VOD and ad-supported streaming. The service lost $140 million in 2021 but generated more than $35 million in digital revenue. Separately, the company said it gained access to an additional $50 million in credit, which was music to B. Riley & Co. analyst Eric Wold.
“Given our continued belief in the opportunity for the Redbox kiosk network to address the ongoing content needs of the target demographic (e.g., late technology adopters and price-sensitive consumers) — especially in an environment where SVOD platforms are beginning to hit a subscriber wall — we saw the value of additional financing to help [Redbox] get past the current content drought,” Wold wrote in a note.
The analyst believes the new credit line could help Redbox further realize its digital business.
“Digital growth strategies that have been put on hold or delayed as management sought out additional liquidity options,” Wold wrote.