Kino Marquee, the transactional VOD platform launched last week to enable movie theaters shuttered by the coronavirus pandemic to generate revenue, has expanded to include 150 indie theaters.
For a select fee, viewers can watch a digital release on a participating theater’s website with revenue split between Kino and the indie exhibitor.
The platform will stream Cannes-prize winning Brazilian thriller Bacurau, with a virtual Q&A with filmmakers and cast on Wednesday, April 1 at 8 p.m. ET. Kino Marquee plans to offer top films from other independent distributors.
Directed by Kleber Mendonça Filho and Juliano Dornelles and starring Sônia Braga and Udo Kier, Bacurau won the Jury Prize at Cannes in 2019 and went on to play Toronto and New York Film Festivals.
The virtual theatrical VOD initiative, which now includes Alamo Drafthouse and Laemmle Theaters, is designed to emulate the moviegoing experience as much as possible, enabling movie audiences to support their local theaters by paying to view films digitally.
“We’ve all been thrust into a brave new cinema world. Kino Marquee offers film lovers and the theaters a way to mutually support each other — audiences can keep going to newly released movies and theaters can keep selling tickets to great cinematic experiences online,” CEO Richard Lorber said in a statement.
Lorber said Kino Marquee is designed as a lifeline to help keep arthouse cinemas in business and keep the work of “top independent filmmakers” under the halo of first release “virtual screens.”
Ken Loach’s festival favorite Sorry We Missed You also is available through Kino Marquee with Film Forum in New York, where the film’s theatrical premiere (launched March 4) was cut short by the theater’s closure. Multiple cities will follow later this week.