Lionsgate, Facebook Partner on Prank Series Produced by Kim Kardashian West

Lionsgate March 2 announced a partnership with Facebook to bring the nonfiction series “You Kiddin’ Me” to the social network’s Facebook Watch video platform.

The 10-episode series, produced by Lionsgate, will be executive produced by Kim Kardashian West, Jennifer O’Connell, Brian Tannenbaum, Peter M. Cohen and Melissa Stokes.

“You Kiddin’ Me” is a comedic prank series where the kids are in charge and celebrities must do everything their own children say. It will be available via mobile, desktop and Facebook’s TV apps. Members of the Facebook community will be chosen to participate in pranking their favorite celebrities. In addition, the producers and the celebrity kids will crowdsource top prank ideas from the Facebook community to be used in the show.

“I know from firsthand experience that children are wise beyond their years and can come up with the craziest things, so imagine how funny it will be to see them make all the decisions,” said Kardashian West in a statement. “I’m delighted to be working with the Lionsgate and Facebook teams on this exciting new venture and invite viewers to witness their favorite celebrity parents get pranked when we launch the series on Facebook Watch.”

“We’re excited to be working with Kim on our first premium series for Facebook Watch, led by a world-class creative team and what promises to be a stellar cast,” said Lionsgate EVP of alternative programming Jennifer O’Connell in a statement. “We continue to expand the range of our platform partnerships and look forward to collaborating with the Facebook team in bringing viewers a buzzworthy, high-quality unscripted series that taps into the fun family dynamics that Kim knows best.”

“You Kiddin’ Me” joins a growing roster of premium unscripted series that includes the recent launches of “The Joel McHale Show with Joel McHale” on Netflix and “Music City” on CMT, as well as the upcoming “Kevin Hart: What the Fit” for YouTube.

The Facebook Watch video platform features a wide range of shows — from scripted comedy and drama, to competition and reality series, to individual creators and live sports. Viewers can discover new series based on what your friends are watching. Facebook Watch is available for free on mobile apps here.