A crossover promotion between 20th Century Fox and Google revisits the 1990 holiday comedy Home Alone with a modern twist.
A new ad features Macaulay Culkin reprising his role as a now 38-year-old Kevin McCallister re-enacting scenes from the film with the aid of Google Assistant-enabled devices.
The adult McCallister uses his voice-activated Internet devices to pay for a pizza delivery, order new aftershave and control the elaborate traps he sets up to scare away the Wet Bandits.
For a limited time, fans can use Google Assistant to discover interactive Easter eggs by asking specific questions beginning with “Hey Google …” to trigger a response of one of the lines from the film:
- “Did I forget something?” to hear the iconic “KEVINNNNN!” scream;
- “How much do I owe you?” or “It’s me Snakes. I got the stuff,” to recreate a back-and-forth dialogue from the movie Kevin watches, Angels With Filthy Souls.
- “The Wet Bandits are here” to hear what Kevin would do.
- “I’m the man of the house” to hear what happens when Kevin puts aftershave on his face.
Fox reported that Home Alone searches on Google trend during the holidays, spiking 1900% in a month last year. Home Alone is available on Blu-ray and DVD, as well for digital purchase at Google Play and other online retailers.