Redbox Launches Content Acquisition and Production Arm

Redbox is revving up its efforts to provide original content to customers of its disc rental kiosks and Redbox on Demand transactional video-on-demand service.

The company on Oct. 25 announced the formation of Redbox Entertainment, a new label to acquire and produce content for Redbox’s 50 million U.S. customers.

“The Redbox brand is built on delivering the best selection of movies from the biggest blockbuster releases to films in genres and with actors that appeal to our loyal customers,” said Redbox CEO Galen Smith. “The formation of Redbox Entertainment leverages our deep insights to bring projects that we know appeal to our audience to deliver additional value and entertainment.”

Marc Danon has been tapped as senior advisor to head content acquisition for Redbox Entertainment. He reports directly to Smith.

Marc Danon

Danon previously was president of acquisitions and co-productions at Broad Green Pictures; prior to joining Broad Green in July 2015, he spent eight years at Lionsgate, most recently as SVP of acquisitions and business development. There, he worked on the acquisition of such films as Kevin Hart: Let Me ExplainJohn WickDear White PeopleA Most Wanted ManEverything Must Go and The Skeleton Twins.

Danon also built and managed third-party brands and partnerships with ABC, Codeblack, Comcast, ITV, Marvel, NBC, and Saban.

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Earlier in his career, Danon held various acquisitions positions at Netflix, Catch 23 Entertainment and Artisan Entertainment.

“Marc is a terrific fit to lead the growth of Redbox Entertainment,” Smith said. “He’s a talented creative with an impressive track record as a champion of films that catch fire with audiences; and a skilled executive adept at maximizing distribution opportunities and cultivating strategic partnerships.”

Redbox Entertainment is funding, developing and producing projects across genres, with a focus on action, comedy, and suspense/thrillers, the company said.

Projects are being sourced now — directly and through a number of distribution partners and channels. New projects will be announced soon.

Content acquired by Redbox Entertainment will be available physically at Redbox kiosks and digitally via Redbox On Demand, as well as in downstream windows post-Redbox release.

Redbox reaches 50 million consumers across the United States at more than 41,000 kiosks and an expanding On Demand offering. The company’s loyalty program, Redbox Perks, has 34 million members.

‘The Secret Life of Pets 2’ Coming to Digital Aug. 13, Disc Aug. 27 From Universal

The family film The Secret Life of Pets 2 will debut on digital Aug. 13 and 4K Ultra HD, Blu-ray, DVD and on demand Aug. 27 from Universal Pictures Home Entertainment.

From the studio Illumination (Despicable Me, Minions, Sing), the animated sequel features the pets and their growing families in a new chapter that explores the deep bond between them and the humans that love them. Again, the film answers the question: What are your pets really doing when you’re not at home? Terrier Max (voice of Patton Oswalt) is coping with major life changes after Katie’s marriage and the arrival of a toddler, Liam. Meanwhile, Gidget (Jenny Slate) tries to rescue Max’s favorite toy from a cat-packed apartment with a little help from her feline friend Chloe (Lake Bell), who has discovered the joys of catnip. And Snowball (Kevin Hart) believes, despite the other pets’ teasing, that he’s a superhero after his owner starts dressing him in superhero pajamas. But when Daisy (Tiffany Haddish), a fearless Shih Tzu, shows up to ask for Snowball’s help on a dangerous mission, he has to summon the courage to become the hero he’s been pretending to be.

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Other voice talent includes Eric Stonestreet, Nick Kroll, Dana Carvey, Ellie Kemper, Hannibal Buress, Bobby Moynihan and Harrison Ford in his first ever role in an animated film as new farm dog, Rooster.

Bonus features on 4K Ultra HD, Blu-ray, DVD and digital include two mini-movies — Super Gidget, featuring the film’s Pomeranian Gidget and her best friend Max, and Minion Scouts, starring the Minions. Also included are deleted scenes, making-of featurettes and drawing tutorials. An interactive Captain Snowball motion comic allowing viewers to direct the bunny hero on his next move is exclusive to the 4K Ultra HD and Blu-ray versions.

‘Captain Marvel’ Soars on FandangoNow Chart

Disney’s superhero blockbuster Captain Marvel was the top film purchased and/or rented on FandangoNow for the week ended June 16.

FandangoNow is movie site Fandango’s transactional VOD service.

Captain Marvel, which earned $426.8 million in theaters, stars Brie Larson as the Marvel Comics character Carol Danvers.

Universal’s horror film Us landed at No. 2. Writer-director Jordan Peele’s followup to Get Out, the film stars Academy Award winner Lupita Nyong’o, Winston Duke and Emmy winner Elisabeth Moss. It earned $175 million at the box office.

Another Universal title, The Upside, took the third spot. The comedy stars Kevin Hart and Bryan Cranston as an out-of-work ex-con and a wealthy quadriplegic who unexpectedly come together and help each other bring back their zest for life. It earned $108.2 million in theaters.

In fourth place was Lionsgate’s romance Five Feet Apart, about two teens with cystic fibrosis who fall in love but are forced to stay apart because of their illness. It made $45.7 million in theaters.

Rounding out the top five was Paramount’s animated adventure Wonder Park. It’s the story of a young girl named June who makes an incredible discovery — the amusement park of her dreams has come to life filled with wild rides operated by fun-loving animals. It features the voices of Jennifer Garner, Mila Kunis, John Oliver, Kenan Thompson and Ken Jeong, among others, and made $45.2 million at the box office.

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The top 10 films purchased and/or rented on FandangoNow for the week ended June 16 were:

  1. Captain Marvel * (Disney)
  2. Us* (Universal)
  3. The Upside * (Universal)
  4. Five Feet Apart * (Lionsgate)
  5. Wonder Park * (Paramount)
  6. Tyler Perry’s A Madea Family Funeral * (Lionsgate)
  7. Captive State * (Universal)
  8. How to Train Your Dragon: The Hidden World * (Universal)
  9. The Mustang * (Universal)
  10. The Kid * (Lionsgate)

*Available in 4K

 

‘The Upside’ Again Tops Redbox Charts

Universal’s The Upside again climbed to the top of both the Redbox disc rental and digital charts for the week ended June 2.

The comedy, starring Bryan Cranston and Kevin Hart, took the No. 1 spot on the Redbox kiosk chart, which tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red vending machines, as well as the Redbox On Demand chart, which tracks digital transactions, including both electronic sellthrough and streaming rentals. The film follows an out-of-work ex-con and a wealthy quadriplegic who unexpectedly come together and help each other. It made $108.3 million at the box office.

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Universal’s How to Train Your Dragon: The Hidden World and Warner’s Isn’t It Romantic, also repeated at No. 2 and No. 3, respectively, on the disc chart. Meanwhile, Romantic repeated at No. 2 and Dragon fell one spot to No. 4 on the digital chart for the week.

Lionsgate’s actioner Cold Pursuit, starring Liam Neeson as a snow plow driver who seeks revenge against the drug lords who killed his son, stayed in the fourth spot on the disc chart and climbed one spot to No. 3 on the digital chart.

Two new releases debuted on the disc chart for the week. Lionsgate/Quiver’s Drunk Parents, starring Alec Baldwin and Salma Hayek, landed at No. 5, and Universal’s horror thriller Greta, starring Isabelle Huppert and Chloe Grace Moretz, came in at No. 8. It earned $10.5 million in theaters. Greta also landed at No. 10 on the digital chart.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended June 2:

  1. The Upside — Universal
  2. How to Train Your Dragon: The Hidden World — Universal
  3. Isn’t It Romantic — Warner
  4. Cold Pursuit— Lionsgate
  5. Drunk Parents — Lionsgate/Quiver
  6. Fighting With My Family— Universal
  7. What Men Want— Paramount
  8. Greta — Universal
  9. The Lego Movie 2: The Second Part — Warner
  10. Aquaman — Warner

 

Top Digital, Redbox On Demand, Week Ended June 2:

  1. The Upside — STX
  2. Isn’t It Romantic — Warner
  3. Cold Pursuit — Lionsgate
  4. How to Train Your Dragon: The Hidden World— Universal
  5. What Men Want — Paramount
  6. Glass — Universal
  7. Aquaman — Warner
  8. The Mule — Warner
  9. John Wick — Lionsgate
  10. Greta — Universal

‘The Upside’ Climbs to Top of FandangoNow Chart

The comedy The Upside was the top film purchased and/or rented on FandangoNow for the week ended May 19.

FandangoNow is movie site Fandango’s transactional VOD service.

The Universal film stars Kevin Hart and Bryan Cranston as an out-of-work ex-con and a wealthy quadriplegic who unexpectedly come together and help each other bring back their zest for life. It earned $108.2 million in theaters.

Lionsgate’s Cold Pursuit, starring Liam Neeson, jumped up two spots to No. 2. In the film, which earned $32 million at the box office, Neeson plays a grieving snowplow driver who seeks revenge against the drug dealers who killed his son.

Taking the third spot was Universal’s Fighting With My Family, a comedy about World Wrestling Entertainment star Paige featuring Dwayne Johnson. It made $23 million in theaters.

Another Universal title, How to Train Your Dragon: The Hidden World, the third in the series about a boy and his dragon, dropped two spots to No. 4. It made $160 million at the box office.

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Boosted by the May 17 theatrical debut of the third installment in the Lionsgate series, the double feature of John Wick and John Wick 2, starring Keanu Reeves as a hitman out for revenge, jumped five spots to No. 5 on the week’s chart.

Entering the chart at No. 10 was Universal’s horror sequel Happy Death Day 2U. The follow-up to 2017’s Happy Death Day earned $28 million at the box office.

The top 10 films purchased and/or rented on FandangoNow for the week ended May 19 were:

  1. The Upside (Universal)
  2. Cold Pursuit * (Lionsgate)
  3. Fighting With My Family (Universal)
  4. How to Train Your Dragon: The Hidden World * (Universal)
  5. John Wickand John Wick: Chapter 2 (Double Feature) * (Lionsgate)
  6. What Men Want* (Paramount)
  7. The Lego Movie 2: The Second Part* (Warner)
  8. Glass* (Universal)
  9. Aquaman * (Warner)
  10. Happy Death Day 2U* (Universal)

*Available in 4K

‘The Upside’ to Bow on Digital May 14, Disc May 21 From Universal

The buddy comedy The Upside, starring Kevin Hart and Bryan Cranston, will come out on digital May 14 and on Blu-ray Combo Pack, DVD and on demand May 21 from Universal Pictures Home Entertainment.

The film follows a discouraged out-of-work ex-con (Hart) and a wealthy quadriplegic (Cranston) who unexpectedly come together and help each other bring back their zest for life. The supporting cast includes Nicole Kidman, Golshifteh Farahani, Julianna Margulies, Aja Naomi King and Tate Donovan.

The film earned $106.2 million in theaters.

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Bonus features include deleted scenes; a gag reel; “Onscreen Chemistry: Kevin and Bryan,” in which Hart and Cranston talk about their unique characters and working together; “Creating a Story of Possibility ,” in which Hart and Cranston share insight on how their characters come together; “Bridging Divisions,” in which director Neil Burger and Hart talk about how two very different people find common ground through compassion for each other; “Embracing Positivity,” in which Hart and Cranston open up about positive messages in the film and the power of hope, love, and friendship; “Presenting a Different Side of Kevin Hart,” in which Burger, Hart and Cranston discuss Hart’s role; and the theatrical trailer.

Cinedigm Launching Comedy Streaming Video Service

Cinedigm March 12 announced a partnership with Comedy Dynamics to launch and distribute their over-the-top video branded Comedy Dynamics Network.

Cinedigm Digital Networks will provide digital distribution of the channel, including third-party platforms, a-la-carte licensing, and a live linear channel.

The Los Angeles-based home entertainment distributor said its networks platform affords Comedy Dynamics the ability to launch both as an ad-supported VOD and SVOD service across mobile devices, connected TVs, and set-top boxes.

The linear channel is slated to roll-out in the spring showcasing Comedy Dynamics’ library of performers, including Jim Gaffigan, Kevin Hart, Ali Wong, Tiffany Haddish, Bill Hicks, D.L. Hughley and Sam Kinison, among others.

“This is an exciting time for comedy, as people are accessing it and demanding it like never before,” Erick Opeka, president of Cinedigm Digital Networks, said in a statement. “The stand-up medium is the perfect complement to the digital realm, providing incredible opportunities for both short-form and long-form content that viewers can enjoy whether they’re at home or on the go.”

Indeed, while Netflix is spending lavishly on stand-up specials featuring Hart (bowing April 2), Ellen DeGeneres, Chris Rock, Hasan Minhaj and Amy Schumer, among others, standalone comedy remains a tough sell.

NBC Universal in 2016 shuttered standalone $3.99 monthly comedy streaming service Seeso, while the Lionsgate/Hart OTT collaboration – Laugh Out Loud – tries to get its footing since bowing in 2017.

Regardless, Comedy Dynamics CEO Brian Volk-Weiss contends there exists a global streaming audience for comedy.

“We want to be everywhere the audience is,” he said.

 

DEW Speakers: Authenticity, Accessibility Key to Marketing Content

Authenticity and accessibility were two of the top themes for speakers on the “View From the Top: The Future of Content Marketing” panel at the Digital Entertainment World conference in Marina del Rey, Calif., Feb. 5.

“We’re in a very admirable position in that our content, movies, movie trailers, people view it as a form of entertainment,” said Sandro Corsaro, SVP and chief creative officer, Fandango. “Not many people here would watch three or four car commercials for entertainment, but people love trailers.”

He noted how entertainment has a natural viral nature.

“Our influencers, if you will, if you look at Chris Pratt on Instagram yesterday or the day before, he posted about The Lego Movie 2, he posted about the Rotten Tomato score (Rotten Tomatoes is a sister company to Fandango) and that pushed to Fandango,” he said. “We don’t pay him to do that. We don’t tell him to do that. He has a vested interest obviously in the success of the content, so we’re fortunate in that sense.”

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Fandango also uses branded marketing.

“We had a program over the summer called Fanticipation with Microsoft Surface where we had a bunch of influencers get together and talk about movies using the Surface Pro to kind of diagram and design and talk about superhero movies,” he said.

Both instances involve authenticity and accessibility that make the campaigns more relevant for digital audiences.

“The expression of authenticity and the expression of accessibility through content marketing — those are the core tenets that we think of all the time when we talk about movies,” Corsaro said.

Kym Nelson, SVP of Twitch, noted that the gameplay live streaming service is one that tends to “resonate with Gen Z and the millennial audience, and [advertisers] recognize that that is their current and future consumer.”

Twitch has gathered those streamers into a force that brands can utilize.

“We’ve created a tool that automates the ability for all of our streamers to participate in a bounty if you will and we’re able to collect data on the backend and for any data we can match the information from the brand and the information from the streamers,” she said.

For instance, with Dollar Shave Club, Twitch utilized appropriate streamers to review and talk about the product. “We had them play with it and we knew it was a roll of the dice,” Nelson said.

Suffice it to say, there were unexpected streamed responses.

“They are laugh out loud funny,” offered Russell Arons, SVP and GM of Machinima.

Fandango, too, has been able to leverage comedy.

“Kevin Hart has been obviously on this meteoric rise,” noted Corsaro. “I think he’s what 135 pounds so we made him a belt that said, ‘Pound for Pound, Biggest Movie Star in the World.’ We gave him that belt in front of the Rock and we kind of watched it matriculate on the Internet.”

Authenticity, often proffered by comedy, is not the only thing marketing in the digital age requires; accessibility is also important.

“Experiential is the thing right now,” said Arons, referencing events such as Comic-con and the interaction with fans there.

“This desire to find their communities in person that they’ve been interacting with online is incredibly powerful,” she said.

Twitch’s Nelson added that “integrating [experiential] with a live stream platform so that that experiential experience can be broadcast to a wider audience so people in Mississippi, who may not be at Comic-con or South by Southwest, have that live experience [is also important].”

Tim Sovay, COO of CreatorIQ, noted the Feb. 1 event featuring DJ Marshmello and the Fortnite game platform.

“There was no brand involved in this, but it was just the power of the platform with the right artist and the right audience,” he said. “10 million confirmed viewers on a 10-minute concert took place live on the platform.”

Kevin Hart-Starring ‘Night School’ Scores Double Win at Redbox

Universal Pictures’ Night School scored a double win at Redbox in the first week of the new year.

The Kevin Hart-starring comedy, which earned $77.3 million in North American theaters, remained at No. 1 for the second consecutive week on the Redbox kiosk chart, which tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red vending machines.

The film also knocked Sony Pictures’ Venom out of the No. 1 spot on the Redbox On Demand chart, which tracks transactional video-on-demand (TVOD), both electronic sellthrough (EST) and transactional streaming.

Venom, a superhero film based on the Marvel Comics character of the same name, was No. 2 on both charts.

Night School’s lingering popularity might be due in part to the controversy surrounding Hart, who in December was briefly tapped to host the 2019 Academy Awards. After being blasted for homophobic jokes and tweets he made more than eight years ago, the Academy asked him to apologize; he ultimately stepped down as host.

In Night School, Hart portrays a successful salesman who sees his life turned around after getting fired for accidentally destroying his workplace. Forced to attend night school so he can finally get his GED and find another job, he soon finds himself amongst a group of misfit students, a teacher with no patience for class clowns (Tiffany Haddish) and his high school nemesis-turned-principal (Taran Killam) who will strive to make sure he fails the course.

Universal Pictures’ The House With a Clock in its Walls, a family fantasy about a young boy who is sent to live with his uncle in a spooky old house, moved back up to No. 3 on both charts from No. 5 the prior week.

The Sony Pictures revenge thriller sequel Equalizer 2 remained at No. 4 on both charts for the second consecutive week.

Rounding out the top five on the Redbox disc-rental chart was The Predator, from 20th Century Fox, down two spots from its No. 3 debut the prior week.

The No. 5 spot on the Redbox digital chart went to Lionsgate’s A Simple Favor, also down from No. 3 the previous week.

The sole new release to chart at Redbox the week that ended Jan. 6 was A-X-L, a science-fiction adventure from Global Road Entertainment that debuted on the kiosk chart only at No. 10. The film only earned $8.2 million in domestic theaters against a reported budget of $10 million.

 

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ending January 6

  1. Night School
  2. Venom
  3. The House With a Clock in its Walls
  4. The Equalizer 2
  5. The Predator
  6. White Boy Rick
  7. Peppermint
  8. Smallfoot
  9. A Simple Favor
  10. A-X-L (new)

 

Top Digital, Redbox On Demand, Week Ending January 6

  1. Night School
  2. Venom
  3. The House With a Clock in its Walls
  4. The Equalizer 2
  5. A Simple Favor
  6. Mission: Impossible – Fallout
  7. Peppermint
  8. White Boy Rick
  9. Smallfoot
  10. The Predator

 

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Buy or rent Redbox On Demand movies

‘Night School,’ ‘Venom’ Top Redbox Charts

It was a split decision at Redbox the week ended Dec. 30.

Universal Pictures’ Night School, a comedy starring Kevin Hart that earned $77.3 million in North American theaters, debuted at No. 1 on the Redbox kiosk chart, which tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red vending machines.

Sony Pictures’ Venom, a superhero film based on the Marvel Comics character of the same name, remained on top of the Redbox On Demand chart for the second consecutive week. The Redbox On Demand chart tracks transactional video-on-demand (TVOD), both electronic sellthrough (EST) and transactional streaming.

Night School debuted at No. 2 on the Redbox On Demand chart. In the film, a successful salesman (Hart) sees his life turned around after getting fired for accidentally destroying his workplace. Forced to attend night school so he can finally get his GED and find another job, he soon finds himself amongst a group of misfit students, a teacher with no patience for class clowns (Tiffany Haddish) and his high school nemesis-turned-principal (Taran Killam) who will strive to make sure he fails the course.

Venom, with a domestic gross of $213 million 2018’s No. 10 movie, slipped to No. 2 on the Redbox disc-rental chart its second week in kiosks.

The Predator, from 20th Century Fox, debuted at No. 3 on the Redbox kiosk chart while slipping to No. 7 from No. 6 the prior week on the Redbox On Demand chart.

Rounding out the top five on the Redbox disc-rental chart were the Sony Pictures revenge thriller The Equalizer 2 at No. 4, down from No. 3 the prior week, and Universal Pictures’ The House With a Clock in its Walls at No. 5. The latter, a family fantasy about a young boy who is sent to live with his uncle in a spooky old house, had debuted at No. 2 the previous week.

Another new release, Sony Pictures’ White Boy Rick, debuted at No. 7 on the kiosk chart. The film, a biographical crime drama about the youngest-ever FBI informant, earned $24 million in theaters after debuting at the Telluride Film Festival.

On the Redbox On Demand digital chart, Lionsgate’s A Simple Favor, a black comedy about a vlogger who tries to solve the disappearance of her rich and mysterious best friend, slipped to No. 3 after bowing at No. 2 the prior week.

The Equalizer 2 finished the week at No. 4 followed at No. 5 by The House With a Clock in its Walls. Both films slipped a spot from the prior week.

White Boy Rick came in at No. 6 on the Redbox On Demand digital chart.

 

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ending December 30

  1. Night School (new)
  2. Venom
  3. The Predator (new)
  4. The Equalizer 2
  5. The House With a Clock in its Walls
  6. Smallfoot
  7. White Boy Rick (new)
  8. Peppermint
  9. A Simple Favor
  10. Mission: Impossible – Fallout

 

Top Digital, Redbox On Demand, Week Ending December 30

  1. Venom
  2. Night School
  3. A Simple Favor
  4. The Equalizer 2
  5. The House With a Clock in its Walls
  6. White Boy Rick
  7. Peppermint
  8. The Predator
  9. Mission: Impossible – Fallout
  10. Smallfoot

 

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Buy or rent Redbox On Demand movies