Genius Brands International Ups Kerry Phelan to Chief Brand Officer

Genius Brands International Jan. 26 announced the promotion of Kerry Phelan to the newly created position of chief brand officer. Phelan joined Genius Brands in July 2021 as EVP and GM of global franchise management after serving for 30 years in consumer products at Lucasfilm, DreamWorks Animation and Pixar.

In her new role, Phelan will be tasked with building Genius’ ecosystem with multiple consumer touchpoints, while driving incremental revenue. She will be responsible for overall global brand strategy, consumer products, brand partnerships and collaborations, brand experiences, retail development and more for Genius’ roster of kid’s properties, including “Stan Lee’s Superhero Kindergarten,” “Shaq’s Garage,” “Stan Lee Universe” and “Rainbow Rangers,” among others in development.

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“It’s a tremendous privilege for us to have an executive of Kerry’s caliber, with her successful track record of launching some of the most successful brands in entertainment history, from “Star Wars” to “Cars,” leading the charge as we continue to launch new IP into the market and rollout existing brands on a global scale,” Andy Heyward, CEO of Genius Brands, said in a statement.

The promotion follows Genius Brands’ acquisitions of Canada’s WOW! Unlimited Media, Ameba TV, major investment in Germany’s Your Family Entertainment (YFE), as well as the worldwide rollout of Kartoon Channel! and Kartoon Channel! Kidaverse.