TV Time App Study: Half of Viewers Binge Most or All of Their Shows

Binge viewing is popular among global content viewers, with half saying they binge watch most or all of their shows, according to a new study from Whip Media’s TV Time app and Kauser Kanji.

Viewers don’t like to wait for episodes to roll out. More than three quarters of respondents (78%) said they prefer a simultaneous — rather than weekly — release of all episodes.

Serialized drama was the top binge genre with 87% of respondents saying they like to binge those type of shows; 40% said they like to binge sitcoms. Meanwhile, lifestyle/food/travel/home and garden shows, at 7%, and game shows, at 6%, were the-least liked genres to binge.

A large majority (81%) of respondents said that bingeable content was an important factor when thinking about subscribing to OTT services, with about one-third (31%) saying they had churned from a service because of lack of bingeable content.

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The definition of binging watching in a single viewing session varied from only 2% saying it was two episodes at once, to 24% saying it was three to 43% saying it was four, and 31% saying it was five or more.

The survey tallied 32,000 responses among active users of Whip Media’s TV Time app from seven countries — the United States, the United Kingdom, France, Germany, Italy, Spain and Sweden — Sept. 17-20, 2021. The TV Time app is used by 19 million global TV fans to track shows and movies. Download the study here