Data: Despite Hype, Disney+ Still a Distant Third Among U.S. Streamers

With Netflix, Amazon Prime Video and Hulu essentially creating the subscription streaming video market, it’s not surprising that the three streaming services make up 65% of the U.S. SVOD market.

New data from JustWatch suggests Netflix remains the market leader over Prime Video by a 10% margin, and upstart Disney+ is in close contention with Disney-controlled subsidiary Hulu for third place.

Netflix, JustWatch data shows, is No. 1 at 31%, with Amazon Prime Video at 21% and Hulu and Disney+ tied at 13%. All figures are for the first quarter of 2021.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

In March, Disney+ overtook Hulu to become the third-largest streaming service in the US. Peacock and Disney+ were the only streaming services to gain domestic market share or remain the same through the first quarter, while all of the others decreased.

“We see Disney+ as a global predator for Netflix subscribers, reaching 100 million subs just 16 months after launch,” Laura Martin, analyst with Needham, wrote in a March 15 note. “It took Netflix 10 years to reach 100 million subs.”

Charts: ‘SpongeBob,’ ‘Star Trek’ Rule on Paramount+

The Paramount+ subscription streaming service is just 8 days old, and thus far consumers have climbed Paramount Mountain to access “SpongeBob” and “Star Trek,” according to new data from JustWatch.

The analytics company posts an international streaming guide that helps more than 20 million users monthly across 46 countries find content on Netflix, Amazon Prime Video, Disney+, Hulu, Paramount+, HBO Max and Peacock, among other streaming platforms.

The most popular movies in the first week were predominantly Hollywood classics, but interestingly, new release, The SpongeBob Movie: Sponge on the Run, topped the list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Oscar Winner ‘Parasite,’ Netflix’s ‘The Queen’s Gambit’ Top-Streamed Movie, Series in 2020

Netflix’s ongoing chess-focused chart-topper “The Queen’s Gambit” and South Korea’s Oscar-winning drama Parasite ranked among the most-streamed episodic program and feature-length movie in 2020, according to new data from JustWatch. The analytics company is an international streaming guide that helps more than 20 million users per month across 46 countries find content on Netflix, Amazon Prime Video, Disney+, Hulu, HBO Max and Peacock, among other streaming platforms.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

A not unexpected movie in the Top 10 was Contagion, director Steven Soderbergh’s 2011 take on a global pandemic that ranked No. 4. The older movie became popular because of the coronavirus and was one of the most popular movies on JustWatch during March and April across several countries.

 

Netflix Subscriber Loyalty Rates Highest Among SVOD Competitors

No annual contracts, month-to-month access, and loss-leader pricing have long been hallmarks of subscription streaming video’s lure — the latter driving multiple service subscriptions. New data from JustWatch, an international streaming guide across 46 countries, finds that Netflix subs — unlike competing service members — are also quite loyal to the SVOD pioneer.

Netflix users are less likely to use another streaming service additionally whereas 90% of Amazon Prime Video users also use Netflix. When it comes to Hulu and HBO Max, Netflix and Prime Video users behave similarly. Notably, Disney+, which launched in November 2019, is more likely to be used by Prime Video users compared to Netflix subscribers.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

 

Study: Consumers Streamed ‘Contagion’ Movie Often During Early Pandemic Days

Director Steven Soderbergh probably never envisioned how his 2011 sci-fi drama Contagion — about the global effects to trace the origins of the MEV-1 pathogen — would foreshadow real world events. The drama, which featured an international cast and myriad cameos, was the most-streamed movie in March and April, according to new data from JustWatch.

The website, which offers content recommendations in more than 45 countries, found that in 36 countries there was huge demand for the movie, with monthly searches on Google spiking upwards 16.6 million. Before the pandemic, around 130,000 people searched for the movie per month.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Outlier countries included Spain, France, the Baltic states and southeast Asian countries where movies such as Oscar winner Parasite, Warner Bros.’ Harry Potter or Lionsgate’s The Hunger Games were streamed more than other content.

Follow us on Instagram

Netflix Dominates Consumer Interest in Crowded SVOD Market

Netflix continues to resonate among consumers despite an influx of new subscription streaming video services featuring both paid and free, ad-based content.

New data from JustWatch, an international streaming content guide with more than 20 million users per month across 46 countries, suggests Netflix’s popularity continues to dwarf the competition at a time when upstarts such as Disney+, HBO Max and NBCUniversal’s Peacock dominate the news. Only Amazon Prime Video tracks the same double-digit approval among consumers as Netflix.

In four weeks after launch, JustWatch noted that consumer interest in Peacock was two-times less than consumer interest in Disney+ and almost five-times less than in Netflix.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Unlike other SVOD platforms, Peacock, which launched July 15, offers a free ad-supported option featuring two-thirds of its 20,000-hour content catalog to anyone in the U.S.

“However, Peacock is already beating out Apple TV+,” JustWatch said.

Data Shows SVOD Use Strong Worldwide Post-Pandemic Lockdowns

Unless you’ve been living under a rock since March, it’s common knowledge that subscription streaming video-on-demand, along with other forms of home entertainment, has boomed during the ongoing coronavirus pandemic that has shuttered movie theaters and forced consumers to spend more hours in the home.

That trend is continuing even as country economies and businesses begin to re-open. New data from JustWatch found that despite countries having loosened up their restrictions and lockdowns, the surge for SVOD remains on a high level around the world.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

For example, streaming in Spain grew on average by +265% before the pandemic. During the lockdown, streaming spiked up to +614% in April. Despite loosened up restrictions and lockdowns starting in May, the growth level remained higher (+406%) than before the outbreak (+265%).

Follow us on Instagram

In the U.S., SVOD growth was accelerating 132% before the pandemic; up 223% during lockdowns and consistently strong (up 189%) post-lockdown.

Country

Average growth before pandemic*

Peak during lockdown*

Average growth after lockdown*

United States

132%

223%

189%

Spain

265%

617%

407%

France

187%

444%

235%

Italy

143%

303%

217%

United Kingdom

127%

278%

213%

*before pandemic: Jan-Feb, lockdown: Mar-Apr, after lockdown: May-June

Data: Moviegoing Demand Strong in Europe; Less So in U.S.

As movie theaters slowly open worldwide following months-long closure due to the coronavirus pandemic, new data from online content recommendation service JustWatch finds consumer interest in returning to the cineplex stronger in Europe than in the U.S.

The French, followed by the U.K. and Germany, are the most enthusiastic about returning to cinemas, while consumer demand in the U.S. remains tentative — likely due to the ongoing scale of the COVID-19 crisis.

Michael Pachter, media analyst with Wedbush Securities in Los Angeles, contends consumers won’t feel safe returning to movie theaters until a vaccine has been developed.

“People may be eager to visit the theaters once they feel safe doing so, but we think it is unlikely crowds will return to any semblance of normal before a vaccine is widely distributed, particularly in urban and suburban markets,” Pachter wrote in a recent note.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Among moviegoers, abundant supply of free hand sanitizer and socially distant seating seem to be the must-have requirements for people to feel safe when returning to cinemas.

Follow us on Instagram