“The Chilling Adventures of Sabrina” remained No. 1 on the digital originals chart for the second consecutive week, despite a drop in Demand Expressions by more than 11% during the week that ended Nov. 10, according to Parrot Analytics.
The reboot – which is much darker than the original, comedic “Sabrina, the Teenage Witch” – captured the top chart position the previous week in the wake of its Oct. 26 Netflix debut. The number of Demand Expressions for “Sabrina” slipped to 55.7 million from 62.9 million the prior week.
Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
“Stranger Things,” also from Netflix, rose a notch to No. 2 with a modest gain in demand of less than 4%, swapping places with “Marvel’s Daredevil,” which slipped to No. 3 after a 14.5% drop in demand.
“House of Cards,” the first Netflix digital original, shot up to No. 4 from No. 10 the previous week in its first full week of availability, with a 56.3% spike in demand. Season 6 of the political drama – the first without star Kevin Spacey, whose career was derailed by a sexual abuse scandal – debuted Nov. 2. Netflix has already announced Season 6 will be the series’ last.
Also soaring up the charts was Amazon Prime Video’s “Homecoming,” which driven by a 45.4% gain in Demand Expressions debuted on the digital originals chart at No. 7.
The series launched on Amazon Nov. 3 and marks Julia Roberts’ television series debut; the series is based on a podcast of the same name.
Rounding out the top five on the digital originals chart was “The Haunting of Hill House,” which slid a notch from No. 4 the prior week after a 14.5% drop in demand.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
Hulu’s “The Handmaid’s Tale” reappeared in the top 10, at No. 9, with a 4.1% bump in demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.