CES 2019: Samsung Announces App Deal With Apple iTunes

LAS VEGAS – Samsung Electronics on Jan. 6 announced it will offer iTunes movies and TV shows, and provide Apple AirPlay 2 support, on 2019 Samsung Smart TV models beginning this spring.

Support on 2018 Samsung Smart TVs will be made available via firmware update.

In what is believed to be an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

Speaking at the Samsung “First Look CES” preview event at the Aria Resort & Casino, Andrew Sivori, a VP of TV product marketing at Samsung Electronics America, told members of the press, “For the first time, users in more than 100 countries will be able to access the iTunes Movies and TV Shows app…. Users will be able to access their iTunes Movies and TV Shows purchases as well as buy or watch something new from the iTunes store, plus the app will work seamlessly with Samsung TV services like Universal Guide, the new Bixby and Search.” (Bixby is Samsung’s answer to Google Home or Amazon Alexa.)

Jonghee Han, president of the Visual Display Business at Samsung, told Media Play News the Apple deal is significant because it makes it easier for users to access content. “The presentation is very important,” he said.

With AirPlay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.

“We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform,” said Won-Jin Lee, EVP of the Visual Display Business at Samsung Electronics. “Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”

“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,” said Eddy Cue, SVP of Internet Software and Services at Apple.

Also at the First Look preview event, Samsung introduced its latest innovations in modular Micro LED display technology. The new Micro LED technology designs featured at the event included a new 75-inch display, a 219-inch The Wall (significantly bigger than the 146-inch Wall at last year’s CES) as well as other various new sizes, shapes and configurations for a next-generation modular Micro LED display – a 2019 CES Best of Innovation Award winner.

“What is the next top screen?” asked Han at the event. “Consumers should have the freedom to choose their desired shape and size.”

Featuring self-emissive technology and modular capabilities, Samsung’s Micro LED displays deliver improved picture quality, versatility and design. These TV displays are made up of individual modules of self-emissive Micro LEDs, featuring millions of inorganic red, green and blue microscopic LED chips that emit their own light to produce brilliant colors on screen – “delivering unmatched picture quality that surpasses any display technology currently available on the market,” Samsung said in a news release.

The new technology promises longer lifespan, less power use and the ability to adapt to greater resolution, such as 8K or 10K, according to Samsung. Even when adding more modules, Samsung Micro LED displays can scale to increase the resolution — all while keeping the pixel density constant. Additionally, Micro LED can support everything from the standard 16:9 content, to 21:9 widescreen films, to unconventional aspect ratios like 32:9, or even 1:1 – without having to make any compromises in its picture quality.

Also, because Micro LED displays are bezel-free, there are no borders between modules – even when you add more.


Han with the Micro LED 75-inch display.