Discovery SVOD Service Hires Away Hulu Sales Executive Jim Keller

Discovery Communications has hired Jim Keller as VP of digital ad sales and advanced advertising for the media giant’s pending (Jan. 4, 2021) branded subscription streaming video-on-demand platform. Keller is leaving Hulu after six years with the Disney-owned SVOD as VP of national advertising sales. In addition to Discovery+, Keller will spearhead digital sales across all platforms, including VOD and TV Everywhere.

Jim Keller

Discovery, which is home to myriad reality-based episodic programming, is launching the SVOD service at $4.99 per month with ads and $6.99 monthly without.

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“Jim is one of the most experienced advanced advertising sales leaders in the business and he joins Discovery at a critical time, as we launch Discovery+ in January and begin scaling our direct-to-consumer advertising opportunities,” Jon Steinlauf, chief U.S. advertising sales officer at Discovery, said in a statement. “Our ambition is to drive both rapid growth in DTC ad sales for Discovery Plus and utilize Jim’s deep expertise to accelerate our advanced advertising and data-driven cross platform sales solutions, while growing Discovery’s high-quality audience, especially with female and family demographics.”

Prior to joining Hulu in 2014, Keller held various executive positions at NBCUniversal.