NBCUniversal’s streaming service, Peacock, will become the exclusive streaming partner of national carrier JetBlue, beginning spring 2023.
Air travelers will be able to stream for free a selection of Peacock originals content, including “Bel-Air,” “Pitch Perfect: Bumper in Berlin” and upcoming series such as Rian Johnson’s “Poker Face” and Malcolm Lee’s “The Best Man: The Final Chapters,” among others.
Using JetBlue’s free high-speed internet service, fliers will be able to stream Peacock’s full offerings from their own devices, including original series, live sports, movies, shows and news.
In addition, Peacock perks will be integrated into the airline’s revamped TrueBlue loyalty program. TrueBlue members will have access to special offers on Peacock subscriptions, allowing them to earn points for subscribing to the streaming service, and will be gifted a one-year Peacock Premium subscription, included with eligible TrueBlue Mosaic status.
“As we were working to bring Peacock to viewers at 30,000 feet, JetBlue emerged as the perfect like-minded partner” Annie Luo, EVP of global partnerships and strategic development for Peacock, said in a statement.
New York-based JetBlue flies to more than 100 destinations throughout the U.S., Latin America, Caribbean, Canada and U.K.
“JetBlue has a long history of providing inflight entertainment and connectivity, and our partnership with Peacock will integrate into our TrueBlue program giving customers access to content throughout their travel journey and beyond,” said Jayne O’Brien, head of marketing and loyalty at JetBlue.