Netflix officially disclosed streaming data for original movie El Camino: A Breaking Bad Movie, which launched Oct. 11.
The title, featuring Aaron Paul as meth-cooking Jesse Pinkman, who escaped in a 1978 Chevy El Camino at the conclusion of the “Breaking Bad” TV series, was watched by 25,753,392 million households in its first seven days, according to Netflix.
The service reported 6.5 million homes streamed the movie in the first three days, which is less than the 8.2 million Nielsen reported earlier this week.
The data suggests continued strong appeal for the “Breaking Bad” brand on par with Kevin Costner’s The Highwaymen.
The Adam Sandler/Jennifer Aniston original comedy Murder Mystery set an all-time weekend Netflix streaming record with 30.87 million views. Another 20 million streamed The Christmas Chronicles, starring Kurt Russell as Santa Claus.
Netflix traditionally doesn’t disclosed viewership data for original programming, citing a lack of advertisers to satisfy.
El Camino, the feature film sequel to the TV series “Breaking Bad,” was seen by nearly 6.5 million viewers its opening weekend, according to Nielsen, the ratings company.
According to Nielsen’s SVOD Content Ratings, the film reached nearly 8.2 million unique viewers in the United States during its first three days of availability on Netflix.
El Camino has Aaron Paul reprising his role as Jesse Pinkman, who in the series finale had been enslaved by a drug lord and ordered to cook meth, only to be set free by his former partner, Walter White (Bryan Cranston. He’s last seen driving off in an El Camino that belonged to a drug lord.
Nielsen’s SVOD Content Ratings does not include mobile or PC streaming.
Netflix will make El Camino: A Breaking Bad Movie available for streaming worldwide Oct. 11.
Set after the events of the “Breaking Bad” television series, the movie focuses on Jesse Pinkman (Aaron Paul) as he deals with his past in order to forge some kind of future. The thriller is written and directed by series creator Vince Gilligan, and produced by Paul, Mark Johnson, Melissa Bernstein, Charles Newirth and Diane Mercer in association with Sony Pictures Television.
On “Breaking Bad,” which ran from 2008 to 2013 on AMC, Jesse was depicted as a low-level drug dealer who finds himself in near constant danger from the larger criminal underworld after being recruited by Walter White (Bryan Cranston) to help cook and distribute crystal meth.
Paul’s performance as Jesse on the show earned him three Emmy Awards for Outstanding Supporting Actor in a Drama Series.
Netflix also debuted a trailer for the film, which features former Pinkman associate Skinny Pete (Charles Baker) refusing to divulge Jesse’s location to law enforcement.