Reelgood.com: ‘Unfrosted,’ ‘Fallout’ Topped Weekly Streaming Through May 8

Netflix’s original movie Unfrosted, written and directed by Jerry Seinfeld, topped all streamed content for the week ended May 8, according to new data from Reelgood.com, which monitors 20 million viewing decisions each month across all streaming platforms in the United States.
Mixing Seinfeld’s comedic prowess surrounding the origins of the Pop-Tarts breakfast pastry, along with a strong supporting cast spoofing historical events throughout modern history, the movie emerged No. 1 after just five days of release.
At No. 2, former overall chart topper and remaining No. 1 among TV shows, Prime Video’s “Fallout,” based on the post-apocalyptic video game franchise, held off newcomer The Idea of You, about a 40-year-old mom (Anne Hathaway) who finds herself swept into a whirlwind romance with a boy band pop star (Nicholas Galitzine).
The rest of the Top 10 features a mix of fan favorites and newcomers, including Netflix’s “Baby Reindeer,” “A Man in Full,”  Hulu’s “The Veil,” and Shudder’s Late Night With the Devil.

Unfrosted

STREAMING REVIEW:

Netflix;
Comedy;
Rated ‘PG-13’ for some suggestive references and language.
Stars Jerry Seinfeld, Jim Gaffigan, Amy Schumer, Max Greenfield, Hugh Grant, Melissa McCarthy, Christian Slater, Cedric the Entertainer, Adrian Martinez, James Marsden, Maria Bakalova, Peter Dinklage, Thomas Lennon, Bobby Moynihan, Fred Armisen, Darrell Hammond.

Jerry Seinfeld fingered political correctness as the blame for the current deluge of comedians edging away from satirical edginess. When it came time for the corporate spokesperson for American comedy to do something to brighten the landscape by staging a mordant blitzkrieg of his own, he played patty cake when a melee was in order. I must confess to having never seen an episode of “Seinfeld.” It has nothing to do with the show or its star — Jerry Seinfeld’s appearances on Carson and Letterman were tight, easily relatable, and frequently hilarious sets of observational stand-up. The arrival of VCRs on the scene soon enabled anyone with a video store membership and/or cable box to become their own programmers, forever relegating network television to the dustbin of antiquity. When a comedian directs, I’m there. Unfrosted is his first shot behind-the-camera on a feature-length narrative. As a director, Jerry Seinfeld is an exceptional stand-up.

To say the film is loosely based on the war between American cereal conglomerates (and Michigan neighbors) Post (Amy Schumer) and Kellogg’s (Jim Gaffigan) to come up with a fruit-filled, toaster-ready breakfast cake is putting it mildly. Anyone familiar with the TV version of How the Grinch Stole Christmas can close their eyes and hear the voice of the cartoon’s star, Thurl Ravenscroft, playing in their head. He also provided the voice for venerable cartoon cereal big-cat, Tony the Tiger. Ravenscroft no sooner conceived of Tony’s “They’re Gr-r-reat!” catchphrase than he did cream depilatory. The slogan had been in place before Thurl’s trilled “r’s’” thrilled their way through a 50-year run as Kellogg’s sepulchral-throated breakfast food mascot. A Life Magazine ad features none other than Groucho Marx being upstaged by the Sugar Frosted Flakes pitchman’s tagline, “You bet your life they’re Gr-r-reat!” All of this took place almost a decade before the narrative kicks off in 1963. 

But wait. There’s more! The attention to period detail is abysmal. The Oscar Mayer hot dogs packaging on display bore little resemblance to their 1963 predecessors. Ditto the whoopie cushions — What? No “Poo! Poo!” — that appear to have been plucked off a Party City pegboard by a plucky production assistant. “Can’t Take My Eyes Off You” and “Wooly Bully” are both featured prominently on the soundtrack even though neither song existed in 1963. A reference to Ravenscroft’s (Hugh Grant) “Burger King crown” is a cute but factually bankrupt notion, seeing how the first BK franchise didn’t open until 1963. If one is paying more attention to anachronisms, whizzing past like a picket fence in a hurtling roadster, than they are storytelling, the filmmakers aren’t doing their job.

Seinfeld told Entertainment Weekly his aim was to make the anti-Barbie. The Mattel-a-thon was the biggest moneymaker in Warner Bros. history while the box office cereal killer Seinfeld envisioned never materialized. (In that sense, he met his goal.) Rather than setting his sights high on the smash hit of all time, Seinfeld would have been better served by taking a nod from John Lee Hancock’s Ray Kroc biopic The Founder, a film so meticulously plotted and researched, one could learn how to build a fast food empire strictly by paying attention.

The list of cameo appearances — Thomas Lennon, Bobby Moynihan, Fred Armisen, Darrell Hammond — read like SNL opening credits. Also joining the fun with very little to do are Max Greenfield, Hugh Grant, Melissa McCarthy, Christian Slater, Cedric the Entertainer, Adrian Martinez, James Marsden, Maria Bakalova, and Peter Dinklage. A Godfather-esque meeting of the five cereal families — Kellogg’s, Post, Quaker, Ralston Purina and General Mills — that must have sounded so funny on paper, never stood a chance under Seinfeld’s freshman lens. In the least, Barbie had a consistent visual style, limited though it might be, and a corporate history to fall back on. Unfrosted’s eagerness to play fast and loose with the truth is the film’s biggest drawback. I spent the better portion of three hours reading up on Kellogg’s and 90% of what passed my eyes bore greater comedic interest than any of the word association nostalgia soup Seinfeld and his trio of writers serve up. Seinfeld even has the gall to rip off Albert Brooks’ oracular lip-moving ventriloquist routine right down to naming the dummy Danny.

Perhaps the subject would have been best suited to animation. The only reason Battle Creek Michigan sticks out in my brain is through the Hanna-Barbera cartoons that date back as far as my memory. Kellogg’s sponsored cartoon superstars Huckleberry Hound, Yogi Bear, Quick Draw McGraw and Snagglepuss, while Post represented Ruff and Ready, the Flintstones (Fred, Wilma, Pebbles and Dino) and the Rubbles (Betty, Barney and Bamm-Bamm). Imagine a “Roger Rabbit” frame up between the two factions of H/B heavyweights that results in an animation studio civil war. Anything would have been funnier than the cow farts and a stock Nazi buffoon that’s enough to place even the most woke audience in a somnambulistic coma.

 

Netflix: ‘Baby Reindeer’ Remains No. 1 Despite High-Profile New Releases From Jerry Seinfeld, Tom Brady

“Baby Reindeer,” about comic Richard Gadd’s U.K. experience with a stalker, remained the most-watched Netflix title overall and on the English-language TV chart for the week ended May 5, with 18.6 million views. The limited series, which co-stars Jessica Gunning and Nava Mau, has tracked 73.6 million hours viewed since its debut. 

Unfrosted, Jerry Seinfeld’s directorial take on the origins of the breakfast Pop-Tart, was the most-streamed English-language movie with 7.1 million views. In addition to Seinfeld, the movie stars Melissa McCarthy, Jim Gaffigan, Amy Schumer and Hugh Grant, among others. 

The Spanish true crime limited series “The Asunta Case” kept the top spot on the non-English-language TV chart for a second week with 11.9 million views.

The Kuwaiti romantic comedy Honeymoonish debuted at No. 1 on the non-English-language movie chart with 14 million views — nearly twice the tally for Unfrosted — and was the No. 2 most-streamed title on Netflix overall.

Two live specials from the “Netflix is a Joke Fest” ranked on the English-language TV chart — a first for the streamer’s live content programming.

“Katt Williams: Woke Foke” ranked No. 4 on the English-language TV chart with 4 million views, and “The Roast of Tom Brady” ranked No. 6 with 2 million views. 

Separately, India’s “Heeramandi: The Diamond Bazaar,” the period drama from BAFTA winner Sanjay Leela Bhansali, which follows the lives, love, and tragedies of 1920s courtesans, bowed at No. 2 on the non-English-language TV chart with 4.5 million views. 

Also making its debut this week was “A Man in Full,” the new limited series from David. E Kelley starring Jeff Daniels and Diane Lane, which debuted in second place on the English-language TV chart with 6.3 million views. 

Two foreign limited series also made their chart debuts. The French comedy “Fiasco” landed in seventh place with 1.4 million views, and the South Korean romantic comedy,”Frankly Speaking” came in at No. 8 with 1.2 million views.

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Netflix Sponsoring Long Beach Grand Prix Race Car for Jerry Seinfeld’s ‘Unfrosted’ Pop-Tart Movie

Netflix is sponsoring (along with veterans organization The American Legion) an Indy race car at this weekend’s Acura Grand Prix of Long Beach showcasing Jerry Seinfeld’s May 3 comedy directorial debut Unfrosted: The Pop-Tart Story, a fictional take on the 1963 battle between cereal rivals Kellogg’s and Post to create a breakfast pastry.

Unfrosted, which stars Seinfeld, Melissa McCarthy, Hugh Grant, James Marsden, Christian Slater, James Gaffigan, Amy Schumer and Thomas Lennon, will be showcased on the Chip Ganassi Racing No. 8 car, dressed up to look like a Pop-Tart pastry and driven by Swedish rookie Linus Lundqvist.

“Making a movie about Pop-Tarts has led to so many wonderful, unexpected surprises, and as a car guy, I honestly cannot believe our film’s logo will be on an IndyCar entry this weekend,” Seinfeld said in a statement. “I am grateful to Chip Ganassi Racing for making this happen, and honored to be affiliated with The American Legion and the work they do to support American Veterans.”

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Netflix Signs Jerry Seinfeld for Second Stand-Up Comedy Special

Netflix has reportedly inked Jerry Seinfeld for a second original stand-up comedy special, “Jerry Seinfeld: 23 Hours to Kill,” launching on May 5.

The deal follows a 2017 agreement affording Netflix with original stand-up special, “Jerry Before Seinfeld,” followed by streaming rights to original series “Comedians in Cars Getting Coffee,” which originated for nine seasons on Crackle before moving to Netflix in 2019.

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Netflix also gets exclusive rights to “Seinfeld” beginning in 2021.

Seinfeld remains a headline act in Netflix’s previously-announced “Netflix is a Joke Fest” live comedy event in Los Angeles, which has been postponed from its original April 27 to May 3 dates.

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Netflix to Get ‘Seinfeld’ in 2021

Netflix has acquired the global streaming rights to “Seinfeld” starting in 2021, the company announced.

The agreement with Sony Pictures Television keeps the show exclusively on Netflix for five years, according to reports. Netflix will offer the show in 4K resolution.

“Seinfeld,” following the misadventures of comedian Jerry Seinfeld and his friends, aired for nine seasons with 180 episodes on NBC from 1989 to 1998.

“Seinfeld is the television comedy that all television comedy is measured against,” Netflix chief content officer Ted Sarandos said in a statement. “It is as fresh and funny as ever and will be available to the world in 4K for the first time.”

“Seinfeld is a one-of-a-kind, iconic, culture-defining show,” said Sony Pictures Television chairman Mike Hopkins in a statement. “Now, 30 years after its premiere, Seinfeld remains center stage. We’re thrilled to be partnering with Netflix to bring this beloved series to current fans and new audiences around the globe.”

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The news comes on the heels of Netflix’s loss of major sitcom catalog hits “Friends” and “The Office” to WarnerMedia and Universal, respectively.