Erstwhile home entertainment distributor Cinedigm is turbo-charging its digital business. The Los Angeles-based streaming company July 13 announced the appointment of Jennifer Soltesz as the VP of business development and strategy. Soltesz will be the primary business lead for new partnership engagements, such as channel, platform and advertising partners, for the Digital Networks group. Her position will seek to ensure cross-functional communication and coordination between multiple departments, including sales, marketing and legal, as Soltesz evaluates new opportunities and manages the deal pipeline of potential partnerships to scale the digital business.
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Soltesz has spent the bulk of her career helping cable networks execute on strategic partnerships and identifying and negotiating launches and carriage agreements with a variety of distributors, including both traditional and OTT providers. Most recently Soltesz was director of content distribution at premium network Epix. Prior to that Soltesz served nine years at Crown Media Family Networks in distribution roles.
“We are thrilled Jennifer has joined our team in such an important role as our streaming channels continue to grow,” Daniel Schneider, SVP of revenue at Cinedigm, said in a statement. “Her experience and business acumen in the industry will be key as we continue to expand the footprint of our streaming channels.”