Netflix’s ‘Dahmer — Monster: The Jeffrey Dahmer Story’ Surpasses 1 Billion Hours Viewed

Netflix original series “Dahmer — Monster: The Jeffrey Dahmer Story” has surpassed 1 billion hours viewed worldwide, according to the streamer. 

The anthology series’ first installment from Ryan Murphy and Ian Brennan is only the third title in Netflix history to cross the 1 billion-hour-viewing mark within 60 days of its Sept. 21 debut, and only the second-ever English-language series to do so. The series about the infamous Milwaukee serial killer in the late 1970s and early ’80s spent seven weeks on the Netflix global top 10 and reached the top 10 in 92 countries. 

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The show also broke into the “Most Popular English TV” of all time list in 12 days, where it currently ranks at No. 2. The series broke a Nielsen record as the seventh-most-viewed week for any streaming program in the United States, and held the top spot on Nielsen’s weekly streaming chart for three consecutive weeks.

Netflix recently announced it had ordered two additional installments of the “Monster” franchise, which will tell the stories of other notorious figures who have impacted society.   

This year, showrunner Murphy had two entries on the Netflix global top 10 for three consecutive weeks (Oct. 9, 16 and 30) with Mr. Harrigan’s Phone ranking among the top 10 original movies in 91 countries.

Nielsen: Netflix’s ‘Dahmer — Monster’ Consumed Weekly Streaming Competition Through Sept. 25

Netflix said its original limited series on notorious Milwaukee cannibalistic serial killer Jeffrey Dahmer was the streamer’s ratings hit of the third quarter, and the latest data from Nielsen bears it out. Access to 10 episodes of “Dahmer — Monster: The Jeffrey Dahmer Story” generated more than 3.6 billion minutes consumed across U.S. household televisions for the week of Sept. 19-25, according to Nielsen.

The tally easily bested previous weekly champ “Cobra Kai,” with 1.1 billion minutes consumed across 50 episodes, followed by HBO Max original series “House of the Dragon,” which tallied 1 billion minutes across six episodes. Amazon Prime Video’s “The Lord of the Rings: The Rings of Power” finished fourth with 977 million minutes across five episodes.

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Netflix accounted for the next six charting titles, including series “In the Dark,” with 918 million minutes across 51 episodes, and licensed show “Cocomelon” with 817 million minutes across 17 episodes. Original movies Father Stu and Lou, the latter starring Allison Janney as an ex-CIA covert operator with family issues, tallied 717 million and 681 million minutes, respectively.

Rank SVOD Provider Program Name No. of Episodes Minutes Streamed (Millions)
1 Netflix Dahmer — Monster: The Jeffrey Dahmer Story 10 3,658
2 Netflix Cobra Kai 50 1,110
3 HBO Max House of the Dragon 6 1,008
4 Prime Video The Lord of the Rings: The Rings of Power 5 977
5 Netflix In the Dark 51 918
6 Netflix Cocomelon 18 817
7 Netflix Father Stu (2022) 1 717
8 Netflix Lou (2022) 1 681
9 Netflix Fate: The Winx Saga 13 675
10 Netflix El Rey, Vicente Fernández 36 648

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, HBO Max, Hulu, Netflix, and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

Netflix’s Controversial ‘Dahmer’ Miniseries Takes No. 2 Spot on Parrot’s Digital Originals Chart

Netflix’s controversial miniseries “Dahmer — Monster: The Jeffrey Dahmer Story,” rose a spot to No. 2 on Parrot Analytics’ digital originals U.S. rankings the week ended Oct. 7, buoyed by a 19.1% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 61 times the demand of an average series.

The success of “Dahmer” pushed the previous week’s No. 2 digital original, “Cobra Kai,” to third place, as the action series suffered a 20.4% drop in demand expressions to give it 45.9 times average demand.

“Stranger Things” remained No. 1 on the digital originals chart. Despite a 5% decline in demand expressions, the long-running series still had 81.2 times the average series demand.

“Stranger Things” finished the week at No. 2 on Parrot’s list of overall TV shows. “Dahmer” was No. 6 and “Cobra Kai” was No. 10.

Amazon’s “The Lord of the Rings: The Rings of Power” rose up to No. 7 and had 30.3 times the average series demand. Like “House of the Dragon,” Parrot said it expects “Rings of Power” to also see an increase in audience attention over the next couple of weeks as it gets closer to its finale on Oct. 14.

After a solid performance the previous week, Disney+’s “Star Wars” series “Andor” saw a 12.5% decrease in demand expressions, pushing it to No. 8 in the rankings with 30.3 times the average series demand.

Apple TV+’s “Ted Lasso” was back in the top 10, taking over ninth place on the digital originals chart, with 29.2 times the average series demand. Increased audience attention in the show could be due, at least in part, to Ted Lasso’s fictional team, AFC Richmond, officially becoming a part of the FIFA 2023 video game, with all the players and even the titular character being made available for gamers.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “Game of Thrones,” which despite a 6.4% decline in demand over the week was still 96.7 times more in demand than the average series.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.