Sky, the U.K.-based satellite giant, Jan. 8 announced it has partnered with Jaunt International to help expand its virtual reality entertainment offerings in 2018.
Specifically, Sky – which is majority owned by Disney following its acquisition of key 21st Century Fox assets – will incorporate the Jaunt XR Platform enabling media companies, brands, content aggregators and enterprise customers the ability to deliver immersive content directly to audiences through their owned and operated channels.
Sky VR Studio, Sky’s in-house virtual reality studio, will use the technology to deliver content to consumers via the Sky VR app.
Sky claims it becomes the first media company to adopt the Jaunt XR Platform for the distribution of VR content, which includes allowing viewers to explore inside The Jungle Book’s King Louis’ temple as well as ride a Star Wars X-wing Starfighter.
“The viewing habits of our customers are evolving and the appetite for immersive content is growing day by day,” Gary Davey, managing director of content at Sky, said in a statement.
This year Sky will launch “Hold the World,” an inside look at the Natural History Museum’s collection of rare objects featuring a three-dimensional hologram of Sir David Attenborough.