Hulu Adds ‘Like’ and ‘Dislike’ Buttons to Content

Hulu Oct. 16 announced it is adding a Netflix-like perk for viewers interested rating content negatively or positively. The like/dislike buttons give viewers the opportunity to provide Hulu direct feedback on content recommendations.

When a viewer “likes” a show or movie, Hulu will suggest similar titles and TV shows. Conversely, if  programming is “disliked,” a show or movie will disappear from the subscriber’s screen.

“We’re beginning to roll out this feature today on, Amazon Fire TV devices, XboxOne, Nintendo Switch, select LG, Samsung, and Android TVs, VIZIO SmartCast TVs, and Chromecast, with other devices coming soon,” Jason Wong, director, product management, said in a statement.

Hulu is also upping user personalization to the home page, including displaying the most relevant content collections and ordering them based on the subscriber’s preferences.

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“As we roll this out, our viewers will not only be able to find their favorite shows and movies faster, but also see more diverse and relevant collections,” Wong wrote. “For animation fans, we’ll show the collection of animation programs higher on their home page, and for those who never watch kids content, we’ll order the kids collection lower on the page.”

Hulu’s improved search functions include accepting sentence abbreviations and spell check. Wong said that during testing of spell check, the software was able to identify and correct over 1,500 unique misspellings for “The Handmaid’s Tale”.

“We’ll be rolling out even more improvements to our recommendation engine to build collections tied to what you watched in the past and refine suggestions for upcoming content,” he wrote.