Crackle Plus, the revamped 13-year-old ad-supported VOD service co-owned by CSS Entertainment and Sony Pictures Television, has added four senior executives.
Philippe Guelton, EVP of CSS Entertainment, is now president of Crackle Plus, reporting to Elana Sofko, COO of CSS Entertainment.
Joining Guelton are three former Sony Crackle executives: Darren Olive, who becomes EVP of ad sales; Jason Schaeffer, who becomes SVP of business development, marketing and business intelligence; and Tony Simon, who assumes the position of SVP, content operations.
Sony in March sold majority stake in Crackle to Chicken Soup for the Soul Entertainment (CSS Entertainment) in a stock transaction whereby it received 4 million warrants to buy CSS Entertainment stock.
Crackle has more than 38,000 hours of programming and 10 million monthly users.
CSS, which also owns ad-supported platforms Popcornflix, Truli, Popcornflix Kids, Popcornflix Comedy, Frightpix, and Espanolflix, is expected to meld the services into Crackle Plus.