Jason Monteiro is the new GM of HBO Max Southeast Asia. Monteiro’s hiring comes a week after Amit Malhotra exited the managing director position just seven months after taking on the job.
Monteiro will be responsible for the day-to-day operations of WarnerMedia’s direct-to-consumer business, brand, marketing, subscriber management, digital partnerships and data analytics. Based in Singapore, Monteiro will oversee the existing HBO Go streaming service, which will soon convert to HBO Max.
Monteiro most recently served as GM of the AVOD tier of Arabic content streaming service Shahid. Prior to Shahid, he was GM of iflix in Indonesia and Malaysia, in addition to handling the platform’s marketing duties.
“Jason arrives at Max with a proven track record of building and growing subscription services across Asia and other important global markets,” Johannes Larcher, head of Max International, said in a statement.
Monteiro reports to Larcher until a new managing director for Max’s India, Southeast Asia and Korea territories is found.
“[Monteiro] is a passionate leader known for building and inspiring high-performing teams, and I’m eager to see his leadership in action as he steps into his new role,” Larcher said.