Roku CMO Matthew Anderson Leaving to Join James Murdoch Venture

Matthew Anderson, chief marketing officer at Roku, is leaving the streaming media device manufacturer to join Lupa Systems, an investment company run by former 21st Century Fox CEO James Murdoch.

Anderson, who disclosed the departure on his LinkedIn page, joins the company in December as a “strategic advisor.”

Anderson has been CMO at Roku since August 2013. Prior to that, he worked as a strategic advisor for 21st Century Fox, working with Murdoch.

“I’ll be joining long-standing colleagues to support inspiring and disruptive companies and deploy Lupa’s playbook,” Anderson said in a statement.

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Anderson was Roku’s first CMO, a stint that included scaling the business “in the face of tech giants,” transforming the company’s business model, launching an IPO on Nasdaq and becoming the No. 1 TV streaming platform in the U.S.

“Roku’s greatest innovations are to come,” Anderson said. “After moving on I will remain its biggest fan.”

Lachlan Murdoch to Become Chairman/CEO of New ‘Fox’

Twenty-First Century Fox May 16 revealed the senior management team at the revamped “Fox” once it consummates the asset sale of 20th Century Fox Film Corp. to The Walt Disney Co. (or Comcast).

Current executive chairman Lachlan Murdoch will serve as chairman and CEO of the new company, while his father, Rupert Murdoch, will serve as co-chairman. John Nallen, CFO at 21st Century Fox, will take a broader role as new COO.

No mention of current Fox CEO James Murdoch, who apparently won’t have a role in the new company.

The younger son was seen as more progressive politically than his father and brother. Indeed, James was reportedly embarrassed by ongoing sexual harassment issues at Fox News, and late last year wrote an email criticizing President Trump’s response to the deadly skirmish in Charlottesville, Va., between protesters and white nationalists and alt-right groups that left one woman dead and 19 people injured.

The downsized Fox will feature Fox News Channel, Fox Business Network, Fox Broadcasting Co., Fox Sports, Fox Television Stations Group, and sports cable networks FS1, FS2, Fox Deportes and Big Ten Network.

It will house the top cable news channel in the country, and a stations group in nine of the 10 largest metro areas in the U.S. Its broadcasting and cable sports brands will have long-term sports rights to the NFL, MLB, World Cup soccer and NASCAR.

“We have worked through the winter ‘standing up’ a reimagined independent Fox,” the younger Murdoch said in a statement.

Rupert Murdoch said the revamped company would become the only media company solely focused on the domestic market.

“Focused on what Americans love best – sports, news and entertainment,” he said.