Netflix Hires Bozoma Saint John as Chief Marketing Officer

Netflix has hired Bozoma Saint John as its new chief marketing officer, replacing Jackie Lee-Joe, who held the position for less than a year after leaving the same position at BBC Studios. Saint John, who is exiting talent agency Endeavor as CMO, previously worked as chief brand officer at Uber and head of consumer marketing at Apple Music/iTunes.

“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” CCO Ted Sarandos said in a statement. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”

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Saint John launched “The Badass Workshop,” which aims to evolve followers’ careers, health & wellness, lifestyles, relationships, goals and “so much more …”

Sarandos thanked Lee-Joe, who replaced retiring Kelly Bennett in July 2019, for her contributions to Netflix. “We wish her all the best,” he said. Saint John begins her new position in August.

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Netflix Names New Chief Marketing Officer

Netflix July 12 announced that Jackie Lee-Joe has been named chief marketing officer, replacing Kelly Bennett, who retired earlier this year.

Lee-Joe has served as CMO of BBC Studios, part of the British Broadcasting Corp., since 2015.

“Jackie is a truly original thinker with a wealth of global experience – making her the perfect fit as our next Chief Marketing Officer,” Ted Sarandos, chief content officer, said in a statement.

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A graduate of the University of Sydney and the University of New South Wales, Jackie joined the BBC in 2015 from Skype, where she was global director for audience, entertainment marketing & broadcast media.

She has over 20 years of marketing experience with leading media, technology and telecoms companies including Virgin Mobile, Carphone Warehouse and Orange. Lee-Joe starts in September and will be based in Los Angeles.

Netflix reports second-quarter financials on July 17.