BritBox International, the British-themed subscription streaming VOD platform launched in the United States in 2017, is projected to reach 10 million to 12 million subscribers by 2030, according to a regulatory filing by platform co-owner ITV. The media company also announced it would buy out co-owner BBC’s 10% stake in BritBox U.K., which launched separately in 2019.
BritBox International is also available in Canada, Australia and South Africa, with plans to launch service in the Nordics later this year. The platform, including BritBox U.K. and ITV Hub+, ended 2021 with 3.6 million global subscriptions, up more than 38% from 2.6 million at the end of 2020.
BritBox U.K. tallied 733,000 subscriptions, up more than 45% from 505,000 subs year-over-year with a pipeline of eight scripted titles in the first half of 2022, including “Why Didn’t They Ask Evans?”
BritBox International is now in four countries and delivered strong growth with more than 2.4 million subscriptions, up more than 50% from 1.6 million.
“With the success of ITV Hub+ and BritBox, we see an opportunity to at least double our digital revenue to £750 million [$1 billion] by 2026,” CEO Carolyn McCall said in a statement.
The media company says the revenue increase will be fueled in part by the launch of ITVX, which it claims will be the first integrated AVOD/SVOD streaming platform in the United Kingdom.
“It will be a seamless viewer experience with a digital first content and windowing strategy and significant content investment providing weekly premieres and over 15,000 hours of content at launch,” McCall said. “This will enable ITV to double streaming viewing, double monthly active users, double subscribers and deliver valuable addressable advertising inventory at scale.”