BritBox, the subscription streaming service launched in 2017 in North America by BBC Studios and ITV, March 4 announced it has reached one million subscribers — double the tally from January 2019.
Launched as competition to AMC Networks’ Acorn TV, Netflix and Amazon Prime Video featuring British-centric programming, BritBox ($6.99 monthly) says it targets the “underserved audience of women 45 years and older” with “unparalleled” British premieres.
“By super-serving this segment of the audience, BritBox has gained their loyalty, which is reflected by the low single-digit churn rate, an incomparable metric in today’s multi-SVOD landscape,” the service said in a statement.
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CEO Soumya Sriraman said BritBox content mix of new and classic British TV shows “is a potent concoction” of programming, which remains “unbeatable.”
BritBox’s “NOW” feature includes exclusive premiere series day-and-date with the U.K. premieres. Titles include: “Gavin & Stacey Christmas Special” with the original cast, including James Corden; “Spring Watch,” a seasonal exploration of the U.K.’s most enticing wildlife, “Prime Minister’s Questions,” a weekly series where Members of Parliament pose timely questions to Prime Minister in the House of Commons, and daytime favorite “Good Morning Britain.”
“Today is a real achievement from an ambitious SVOD service,” said Tim Davie, CEO BBC Studios. “We look forward to BritBox continuing on this trajectory.”
BritBox originals and co-productions include, “McDonald and Dodds with Mammoth Screen” starring BAFTA and SAG award winner Jason Watkins (“The Crown”), “The Pembrokeshire Murders,” starring Luke Evans (Fast and Furious), and season two of crime drama, “The Bay,” starring BAFTA nominee Morven Christie.
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“To achieve profitability in less than three years is also a fantastic achievement and is a boost to our international expansion plan,” added Carolyn McCall, CEO of ITV.
The channel recently announced a new commission, “Sister Boniface,” a spinoff of “Father Brown,” created by Jude Tindall and the co-commission with BBC of a second season of the Shaun Pye helmed cathartic comedy “There She Goes,” starring David Tennant and Jessica Hynes.
BritBox classic series include “Mrs. Brown’s Boys,” “MI5,” “Death in Paradise,” “Father Brown,” “Shetland,” “Wallander,” and the established home of the largest collection of Classic “Doctor Who.”