Irdeto Wins Content Protection Honors at Streaming Media European Readers Choice Awards

Digital platform security company Irdeto on Oct. 7 announced that its multi-DRM solution Irdeto Control has been selected as the winner of the Content Protection category in the 2021 Streaming Media European Readers’ Choice Awards.

The annual awards recognize the industry frontrunners and include TV operators, digital security providers, app developers and content providers.

Irdeto Control is a high-performance and highly scalable multi-DRM solution at the center of OTT content delivery activities. Generating keys for content encryption, administering content usage rules, and issuing playback licenses is done with SLAs up to 99,999%. Irdeto Control issues more than 3.4 billion of licenses per month (July 2021).

In addition, it offers a choice of service level agreements, concurrent stream management, and a geodiversity feature that the company says simplifies and minimizes the cost and management for regional and global providers.

Study: Stolen Logins for OTT Services Proliferate on Dark Web

Hundreds of stolen login details for popular OTT services are available every month on the dark web for an average of only $8.81, according to research from digital platform security firm Irdeto.

Dark web marketplaces offer credentials for a range of pay TV and VOD OTT services, meaning legitimate subscribers could have had their accounts compromised and used illegally for a small one-off fee, according to Irdeto. Consumers should be vigilant of any unusual or unfamiliar activity on their account, changing their password regularly, according the company.

“Content theft by pirates has become a full-fledged criminal enterprise, with some providing illegal subscriptions in an attempt to compete with established pay TV operators,” said Mark Mulready, VP, Cybersecurity Services, Irdeto, in a statement.  “Content owners, rights holders, technology and security partners and law enforcement agencies are working hard to combat the threat of piracy. However, consumers must also be vigilant to avoid the risks they may be subject to from illegal content.

“Consumers must think about where they access their content from and ensure that any streaming or downloading is done from legitimate sources. They must also remember that if they use the same password for their OTT services as they do for a number of other online accounts, they could also be opening themselves up to a wider array of exploitative threats.”

The Irdeto Global Consumer Piracy Threat Report looks at pay TV credential availability on the dark web, global piracy hotspots and the market in illicit streaming devices. Other key findings from the report include:

  • In one month (April 2018), Irdeto discovered 854 listings of OTT credentials from 69 unique sellers across more than 15 dark web marketplaces. These credentials were from 42 different OTT services including Netflix, HBO, DirecTV and Hulu.
  • Irdeto’s web analytics partner found an average of 74 million global visits per month to the top 10 live streaming sites in Q1 2018. Most traffic came from the United States (2.9 million average monthly visits), the UK (1.7 million average monthly visits) and Germany (1.5 million average monthly visits).
  • Pirates are using popular ecommerce sites to advertise illicit streaming devices, which are often advertised around major sporting events.

Brazil’s Team Most Pirated at World Cup

Piracy prevention company Irdeto detected more than 5,000 unique illegal streams redistributing games over the internet during the group stage of the 2018 World Cup.

Brazil was the most pirated team, with more than 582 illegal streams detected for Brazil’s three group stage matches, followed by Morocco (561 streams) and Portugal (535 streams).

England was the fifth most pirated team with 523 streams despite all games in England being shown on free-to-air channels. Belgium just edged England out at fourth (526 streams). Germany’s poor showing at the World Cup mirrored the team’s lack of popularity with pirates, as it did not make the top 10 of pirated teams.

Social media channels, including Facebook, Periscope, YouTube and Twitch, were the main vehicle for illegal streams of the World Cup. Key social media statistics include:

  • 3,773 of the total 5,088 streams were detected on social media channels, reaching an estimated 4,292,874 viewers;
  • Portugal was the most illegally viewed team on social media channels with an estimated 826,660 viewers of their games;
  • Portugal was followed closely by Morocco and Brazil; and
  • The group stage game that attracting the most illegal viewers on social media was Brazil vs. Switzerland with an estimated 613,715 viewers.

“As one of the biggest sporting events around, the World Cup inevitably attracts a lot of global attention from pirates, as well as legitimate viewers,” said Rory O’Connor, Irdeto’s SVP of cybersecurity services, in a statement. “Content owners, rights holders and platform owners must continue to work together and enlist technology and proactive services to take down illegal streams in real-time as we progress further through the tournament. Meanwhile viewers of these streams really must consider the risks they are exposing themselves to by viewing illegal streams, and the potential threat of criminal penalties.”

 

Irdeto Acquires Gaming Security Company

Digital platform security company Irdeto has acquired Salzburg-based gaming security outfit Denuvo to provide anti-piracy and anti-cheat solutions for games on desktop, mobile, console and VR devices, according to an Irdeto release.

Denuvo provides technology and services for game publishers and platforms, independent software vendors, e-publishers and video publishers across the globe. Current Denuvo customers include Electronic Arts, UbiSoft, Warner Bros. and Lionsgate Entertainment, with protection provided for games such as Star Wars Battlefront II, Football Manager and Injustice 2.

Denuvo will continue to operate as usual with all staff retained, the release stated.

“The success of any game title is dependent upon the ability of the title to operate as the publisher intended,” said Irdeto CEO Doug Lowther. “As a result, protection of both the game itself and the gaming experience for end users is critical. Our partnership brings together decades of security expertise under one roof to better address new and evolving security threats. We are looking forward to collaborating as a team on a number of initiatives to improve our core technology and services to better serve our customers.”

Denuvo’s anti-tamper technology prevents hackers from copying and reverse engineering games to redistribute the content. Denuvo will leverage Irdeto’s security expertise, anti-piracy technology, Irdeto Cloakware software security software security and application protection technology and IP to strengthen Denuvo’s own core offering, according to the release.

“Cheating on gaming platforms is also a challenge which must be addressed, as it can distort virtual in-game economies,” the release stated. “This makes the game less enjoyable or even unplayable for gamers and can be used to manipulate or bypass in-game micro-transactions.”

Denuvo’s anti-cheat technology prevents hackers in multi-player games from manipulating and distorting data and code to gain an advantage over other gamers or bypass in-game micro-transactions.

“Hackers and cybercriminals in the gaming space are savvy, and always have been. It is critical to implement robust security strategies to combat the latest gaming threats and protect the investment in games. Much like the movie industry, it’s the only way to ensure that great games continue to get made,” said Reinhard Blaukovitsch, managing director of Denuvo. “In joining with Irdeto, we are bringing together a unique combination of security expertise, technology and enhanced piracy services to aggressively address security challenges that customers and gamers face from hackers.”

Denuvo technology enables binary protection for games and enterprise applications across multiple platforms, including desktops (windows), consoles (PS4, Xbox), VR devices and mobile gaming. Founded in 2013, Denuvo also provides additional technologies for use beyond the gaming market to protect B2B software, e-books and video assets for Hollywood studios, including protecting the “Hunger Games” trilogy, according to the release.

Irdeto Launches Next-Generation Piracy Control

LAS VEGAS — Digital platform security firm Irdeto at the Consumer Electronics Show announced the launch of its next-generation piracy control solution.

The new online piracy detection and enforcement solution provides data-driven web video discovery tools with expert analyst oversight, multi-language site searches, integrated social media and search engine discovery, as well as peer-to-peer stream discovery such as SopCast and Ace Stream, according to Irdeto. These new features enable content owners and distributors to quickly and accurately identify and then shut down pirated content across streaming video on demand, direct download and hybrid pirate websites.

This data-driven approach allows Irdeto to “look at where web traffic is going,” rather than just checking the usual suspects for piracy, said Lawrence Low, VP, business development and sales for Irdeto.

“We’ve got to follow where the pirates are,” he said. “Sites come and go.”

Pirates have become increasingly sophisticated, he said, offering subscriptions and benefitting from advertising based on traffic.

“You go to these sites and they look legitimate,” he said.

Irdeto Piracy Control is a scalable solution that now offers artificial intelligence and machine learning for automatic logo detection, text and facial recognition, as well as video fingerprinting for automated tagging of metadata, according to the company. This provides a combination of flexibility, enhanced accuracy and speed. With watermarking built into the solution, content owners and operators now have the most robust anti-piracy solution to address growing piracy concerns, the company stated.

“The biggest threat to the content creation industry is content redistribution over the internet,” said Rory O’Connor, SVP of cybersecurity services, Irdeto. “As pirates become more business savvy, content owners, studios and operators need a trusted security partner who has the in-depth understanding of piracy and the technology expertise to implement a robust anti-piracy strategy to disrupt a pirate’s business model. Irdeto’s next-generation Piracy Control solution puts the content owner and distributor in the driver’s seat to protect their brand reputation and revenue.”