Shondra Rhimes’ limited series “Inventing Anna” topped Nielsen’s weekly streaming chart the week after it launched on Netflix, tripling its viewership to nearly 3.3 billion minutes.
The prior week’s chart topper, the Amazon Original series “Reacher,” slipped to No. 5 during the week of Feb. 14 to 20.
“Inventing Anna” stars Anna Chlumsky as a journalist with a lot to prove who investigates the case of Anna Delvey (played by Julia Garner), the Instagram-legendary German heiress who stole the hearts of New York’s social scene, along with their money as well.
Another Netflix series, the dating reality series “Love Is Blind,” cracked the top 10 with a No. 2 chart debut — and more than 1.4 billion minutes streamed.
The No. 3 spot went to the animated Disney film Encanto, streaming exclusively on Disney+, with over 1.2 billion minutes.
“Ozark,” with just over 1 billion minutes streamed, placed fourth, while “Reacher” posted 935 million streaming minutes, down from nearly 1.6 billion minutes the prior week.
Persons 2+ Total Minutes Viewed – Week of 2/14/22 – 2/20/22
Number of Episodes
Minutes Streamed (Millions)
Love Is Blind
The Marvelous Mrs. Maisel
Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.
A con-woman trumped a man dressed as a woman. Netflix March 1 disclosed that the third week of Shonda Rhymes’ latest hit, “Inventing Anna,” continued its ratings streak, generating almost 131 million minutes across 93 countries the week ended Feb. 27 — down more than 60 million minutes from the prior week, but enough to hold of the debut of Tyler Perry’s A Madea Homecoming tracking 31.5 million minutes across 33 minutes.
Julia Garner’s portrayal of the alleged German heiress Anna continues to resonate among Netflix subscribers, underscoring Rhymes ongoing success generating a ratings winner following her Netflix debut of “Bridgerton.”
Meanwhile, perennial podium finishers included The Tinder Swindler with 17.6 million minutes after four weeks across 83 countries, and Texas Chainsaw Massacre with 17.4 million minutes across 87 countries.
Among TV shows, “Vikings: Valhalla” season one saw a strong debut with 80.5 million minutes streamed across 88 countries, followed by season two of “Love Is Blind” with 53.6 million minutes across 53 countries.
Shonda Rhimes, the creative force behind “Bridgerton,” “Grey’s Anatomy,” “Private Practice,” “Scandal,” “How to Get Away With Murder” and “Station 19,” among others, was running on the treadmill when she read a story about the case of Anna Delvey, the German-born con artist who fooled New York’s fashion/social scene out more than their money.
The workout stopped right there.
“I remember literally jumping off of the treadmill and calling my office,” Rhimes recalls. “I really felt like I hadn’t felt that excitement of a story that I wanted to tell and knew exactly how I wanted to tell it in a really long time.”
The result is Netflix’s new limited series, “Inventing Anna,” starring Julia Garner (“Ozark”) as the Instagram-hyped German heiress who stole the hearts of New York’s social scene. Inspired by the New York Magazine article “How Anna Delvey Tricked New York’s Party People” by Jessica Pressler, the nine-episode limited series follows a journalist as she investigates the case of Delvey.
Ahead of Inventing Anna’s Feb. 11 debut on Netflix, Rhimes told the streamer what drew her to the story, how her perception of Anna changed over time, and what the series says about society at large.
Netflix: Why do you think it’s a story that captivated you and so many people so immediately?
Rhimes: “There is something about this idea of somebody that age, a young woman building her way through the brawl that we can all relate to. She is a villain’s villain, if you know what I mean. You can’t help but admire her, she’s fascinating. And you can’t help but be taken by her. I was fascinated by the fact that people were so eager to believe what she had to say without questioning it and how you make your way in the world. If you think about the fact that most of us reinvent ourselves when we go to college or you reinvent yourself when you go to high school or out in the business world, that’s what Anna was doing, only she just did it better than almost anybody else I’ve ever seen.”
Netflix: What kind of research did you do for the series?
Rhimes: “All we had to work from, when we started, was this article. And luckily, I had Jessica Pressler, the journalist, onboard to talk to, and she’s a treasure trove of information. I had an amazing video interview of Anna from prison that Jessica gave me. But we also had the wonderful advantage of getting to talk to a lot of the real people involved in the story. That allowed us to really get a true picture and to get our questions answered. And by the way, this was a show that we were writing as it was unfolding. I remember we sat in the writer’s room together, all of the writers while one of our writers was in New York at the trial, staring at our phone for text updates as he was telling us what was unfolding so that we could finish the show.”
Netflix: Did your perception of Anna change over the course of production?
Rhimes: “I started off feeling that Anna was going to be somebody that I had some disdain for. And what ended up happening is the more research I did, the more I read about her, the more I read her writings, the more I got to know Anna through the eyes of the other people, the more I could stand in her shoes a little bit and understand her as a person and try to build empathy for her. I mean there is no character that I have ever written that I don’t have empathy for, but I also grew to admire her a lot in a way that I just didn’t expect.”
Netflix: What does this series say about society’s obsession with image? Do you think Anna was treated differently because she was a woman?
Rhimes: “We have created a world in which scrolling through Instagram images is the way you’re supposed to take other people in and understand who’s good and who’s bad and who’s powerful and who’s great. And yet, when somebody managed to do it in real life, people got really mad. They don’t get mad when a New York real estate mogul takes New York or takes America or comes up with those ideas. They get angry when a 20-something-year-old girl who is not New York’s idea of a perfect supermodel does it. She’s a very regular girl who had the confidence to stand firm and say this is why I am, this is who I want, and people bought it because she had that confidence. In a weird way, she’s being punished for being a very confident woman. It says a lot about us as a society that that’s what galls people more than anything, the fact that she cared about what she looked like, the fact that she felt strongly about what she was doing, the fact that she felt she was smarter than a lot of the men in the room.”
Netflix: What kinds of conversations do you hope the show inspires?
Rhimes: “I hope the discussion is about what we end up valuing as being important. The fact that we value the image over the actual event, or we value how we look or what the picture is over what the actual happenings were, or we value the outer life more than we do the inner life. I hope we start to talk about that because that’s what makes an Anna — is we’ve told her that image is everything, the cover of the magazine is far more important than the person on the cover of the magazine. I hope we start a discussion about the fact that having a real relationship and being connected to other people is much more important than faking it.”