Reelgood: ‘Barbenheimer’ Box Office Jumpstarts Streaming Video Interest in Related Movies

The ongoing box office success of Warner Bros, Pictures’ Barbie and Universal Pictures’ Oppenheimer — collectively known as “Barbenheimer” — is having a positive impact on streaming viewership of select related content.

New data from Reelgood found that as Barbie tops $1 billion at the global box office, interest in the movie’s lead star — Margot Robbie — has skyrocketed. The research firm, which tracks real-time data from 5 million users in the United States across SVOD and AVOD services for original and acquired streaming programs and movies, determined that there has been a 68% spike in popularity for content featuring Robbie — most notably Paramount Pictures’ Babylon, co-starring Brad Pitt and showcasing the decadence and depravity in early Hollywood.

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“Barbenheimer” has also fueled a spike in the popularity of Oppenheimer-director Christopher Nolan movies on Netflix and other streaming services.

Following the movie’s premiere, there was a 72% lift in the popularity of Nolan titles on streaming services. This increase in streaming and engagement was observed two weeks after the premiere, compared to the previous weekend’s popularity.

Among the titles influenced by the “Barbenheimer” premieres, Nolan’s 2014 sci-fi drama Interstellar, starring Matthew McConaughey. The movie saw its streaming and engagement rise starting earlier from the week of July 9, while Babylon saw an immediate increase in streaming and engagement from the week of Barbie’s premiere on July 21.

James Cameron’s Story of Science-Fiction


Street Date 7/28/20;
$34.97 DVD or Blu-ray;
Not Rated.
Featuring James Cameron, George Lucas, Steven Spielberg, Christopher Nolan, Ridley Scott.

This six-episode documentary series hosted by filmmaker James Cameron should prove a fascinating viewing experience for any fan of the title genre, primarily due to the high-caliber talent on display sharing their insights on the topic.

The series is structured with each episode taking on a different topic within the genre: “Alien Life,” “Space Exploration,” “Monsters,” “Dark Futures,” “Intelligent Machines” and “Time Travel.” They run a shade over 40 minutes each on disc, long enough to fill an hour-long time slot when commercials are added in (the series originally aired on AMC in 2018).

Much of the series follows a typical documentary format tracing the history of the episode’s topic, with analysis from various talking heads in the form of critics, authors, actors and filmmakers. Particular emphasis is placed on the various social, political and philosophical underpinnings of various sci-fi stories throughout history. One primary thesis that arises is the notion that science-fiction isn’t about predicting the future, it’s about choosing our future — an observation that demonstrates why there’s still considerable value to older sci-fi tales that might otherwise seem outdated.

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But the heart of the program involves Cameron sitting for a series of one-on-one interviews with other high-profile directors as they discuss each others work (with no shortage of praise for one another, as could be expected). The stories the directors tell range from the oft-repeated tales that every fan knows, to interesting insights into what guided certain filmmaking decisions, such as how Steven Spielberg adapted much of his childhood into Close Encounters and E.T.

The discussion with George Lucas raises some eyebrows during the A.I. episode, when Cameron says so many movies depict the machines as bad guys, leading to Lucas stating that’s why he decided to depict robots as the good guys in “Star Wars” — the pair apparently sidestepping the fact that Lucas made three “Star Wars” films in which the good guys fought entire armies of evil robots.

Still, the conversations are fun to watch and the various TV and movie clips offer enough nostalgia that any viewer should find something to like.

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The bonus section includes extended interviews with Spielberg, Lucas, Ridley Scott, Christopher Nolan, Arnold Schwarzenegger, Will Smith and Sigourney Weaver. These run about three to four minutes each.