NBC Universal, Roku Bow Reality TV Streaming Service Outside U.S.

Roku and NBC Universal March 16 announced the launch of a reality TV streaming service in the U.K. Dubbed, “hayu,” the service – available on the Roku Channel Store – offers more than 5,000 episodes of U.S. and British reality TV shows, including “Keeping Up with the Kardashians,” and spin-off, “Life of Kylie,” in addition to “The Real Housewives” and “Million Dollar Listing” franchises.

Priced at £3.99 ($5.57), hayu offers subscribers a one-month free trial.

The shows – the majority of which debut on the service the same day as they premier in the U.S. – include on-demand access to catalog episodes from more than 150 shows such as “Vanderpump Rules,” “Top Chef,” “Shahs of Sunset,” and “Bad Girls Club,” among others.

“Reality TV continues to capture the hearts and attention of British consumers,” Ingo Reese, director content acquisition at Roku, said in a statement.

Hayu represents a further attempt by NBC Universal to market direct-to-consumer following the short-lived (one year) SVOD comedy platform SeeSo.

Hendrik McDermott, managing director at hayu, said the service enables NBC Universal to extend distribution of well-known U.S. brands beyond the pay-TV ecosystem in foreign markets.

“The launch of hayu … is an important step reaching even more consumers across the U.K.,” said McDermott.

The service is also available in Ireland, Australia, Norway, Sweden, Finland and Denmark.

Formula 1 Launching OTT Video Racing Service

As expected, Formula 1 is set to launch a proprietary over-the-top video service prior to the start of 2018 FIA Formula 1 World Championship season March 25 at the Melbourne Grand Prix in Australia.

Dubbed “F1 TV,” the $8-$12 monthly service will be available in four different languages (English, French, German and Spanish) and available in nearly two dozen markets, including Germany, France, USA, Mexico, Belgium, Austria, Hungary and Latin America.

Access will initially be available on the Internet, with mobile apps and TV apps phased in on Amazon Fire, Apple TV and Android.

Subscribers will be able to view practice, qualifying and races, in addition to press conferences and pre-and post-race interviews. Subs will also be able to watch live races of the main support series, the FIA Formula 2 Championship, GP3 Series and Porsche Supercup, among others.

“We are beginning on the journey to build a cornerstone of our digital transformation,” Frank Arthofer, director of digital and new business, Formula 1, said in a statement.

F1 TV joins a growing market of sport-specific OTT platforms (MLB.tv, NHL.tv, NBA League Pass, MLS Live, etc.) aimed at hardcore fans and attracting new, tech-savvy audiences.

“Our objective … is simple: provide these fans with the best available service to watch live Grands Prix and provide them with the best sports OTT customer experience in the world. Live streaming video is an exciting space changing almost daily,” Arthofer said.

Amazon, Lionsgate Ink Latin America Distribution Deal

Amazon and Lionsgate Feb. 27 announced an exclusive multiyear agreement under which Lionsgate will make available select movies to Prime Video members in Mexico, Brazil and the rest of Latin America. The agreement includes Lionsgate and Summit Entertainment movies to stream on Prime Video following their local theatrical release in the region.

Under the pact, Prime Video becomes the exclusive long-term streaming home in Latin America for Lionsgate movies and branded properties, beginning with John Wick: Chapter 2Saban’s Power Rangers; The Shack; and Jigsaw, the latest installment of Saw horror franchise.

Prime Video will add new Lionsgate releases, including breakout Wonder, starring Julia Roberts and Owen Wilson, along with future releases such as action comedy, The Spy Who Dumped Me, starring Mila Kunis and Kate McKinnon; noir thriller, A Simple Favor, featuring Blake Lively and Anna Kendrick; action adventure Robin Hood, featuring Jamie Foxx and Taron Egerton; and young adult thriller, Chaos Walking, starring Daisy Ridley and Tom Holland.

“Amazon is committed to delivering great movies to our Prime Video members across Latin America,” Jason Ropell, VP, worldwide movies, Prime Video, said in a statement.

All titles will be available in HD, and can also be temporarily downloaded and watched offline on compatible mobile devices.

“The complementary strengths of Amazon and Lionsgate, including the innovation of the Prime Video service and the premium quality of Lionsgate content, set this deal apart,” said Peter Iacono, president of international television and digital distribution, at Lionsgate.