Roku to Open Dutch Office to Support International Growth

SVOD/AVOD market leader Roku Dec. 7 announced it is investing in an office in the city of Amsterdam. Roku plans to expand its existing presence in The Netherlands to help support international growth of its legacy streaming devices, web operating system, branded televisions and soundbars.

The office will offer space for up to 150 employees. Roku is headquartered in Silicon Valley in the United States, in Europe it currently has offices in Denmark, Ukraine and the United Kingdom.

“TV streaming is a global phenomenon, and international growth is a key focus area for us,” Arthur van Rest, VP International at Roku, said in a statement. “Attracting the right people is crucial to our success, and we believe that The Netherlands has great talent and expertise.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Van Rest said Roku would be looking to hire personnel across various functions, including marketing, business development, finance and legal.

Amsterdam Deputy Mayor Victor Everhardt says the city is solidifying its position as a hub for media and tech companies.

“An innovative company like Roku is a strong addition to our vibrant tech and start-up scene,” Everhardt said. “It will also create a lot of opportunities for our diverse talent pool.”

Roku launched its first streaming player in 2008 that enabled consumers to stream Netflix to their TV. The company also has the only operating system that was purpose-built for TV, Roku OS, which it licenses to more than 15 TV manufacturers.

In September this year, Roku launched its streaming players in Germany, followed by a comprehensive marketing campaign to introduce the Roku brand to consumers. Roku streaming players are currently available in the U.K., Germany and France. Roku also works with TV manufacturers, including China’s TCL and Hisense in the U.K., for the production of Roku TV models.

Roku claims to be the leading TV streaming platform in the U.S., by hours streamed (April 2021, Hypothesis Group). The Roku platform is currently available in more than 20 countries globally, and it had 56.4 million active accounts as of Sept. 30, 2021.