Netflix Launches Social Media Channel Celebrating Pan-Asian Diaspora

Netflix has launched Golden, a new social media channel dedicated to celebrating the pan-Asian diaspora.

The new @NetflixGolden channels are on Instagram and Twitter and will celebrate Netflix’s pan-Asian talent both in front of and behind the camera.

The channels will also feature new episodes from the social series “Spill the Boba Tea,” a collaboration with Wong Fu Productions, where co-founder Philip Wang will chat with Netflix stars while crafting unique boba tea drinks based on the stars’ lives. The new episode featuring “Emily in Paris” star Ashley Park, debuts Jan. 27 on the @NetflixGolden Instagram channel.

Golden joins Netflix’s other audience-focused and genre channels including Strong Black Lead, Netflix Film, Con Todo, Geeked, Netflix Is a Joke and Most. The name Golden, was inspired by the phrase “Real gold will always shine” and that all Asian stories are golden, and if given the opportunity, they will shine, according to Lucie Zhang, manager of Netflix Golden.

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“As a first-generation Chinese-American growing up in the Midwest, I rarely saw individuals who looked like me in American media, but also felt disconnected from the stars I saw in the Chinese soap dramas my mom binged,” Zhang said in a blog post. “For me, being a part of the diaspora means existing in between cultures — and often feeling like you don’t belong fully in either. With Golden, we want to give the Asian diaspora community a way to feel more connected to each other’s cultures and their own by celebrating Asian talent, storytelling and artistry on Netflix.”

 

Kylie Jenner Becomes First Woman to Reach 300 Million Instagram Followers

Reality TV star and cosmetics executive Kylie Jenner has become the first woman to reach 300 million followers on Instagram. The 24-year-old “Keeping Up With the Kardashians” alum reached the mark this week, to trail only Portuguese soccer star Cristiano Ronaldo with 388 million followers. Facebook-owned Instagram’s own account has the most followers with 460 million.

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Regardless, the “Queen of Instagram” long ago surpassed previous female social media polesitter Ariana Grande, who tracked more than 146 million followers in 2019.

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Jenner achieved the milestone despite laying low on the social media platform in recent months following last November’s Astroworld rap music festival tragedy in Houston, where 10 concertgoers were crushed to death in a stampede trying to see her boyfriend, Travis Scott, perform.

Zuckerberg Apologizes for Six-Hour Facebook, Instagram, WhatsApp Shutdown

Facebook founder/CEO Mark Zuckerberg has apologized for his platform’s unexplained six-hour shutdown Oct. 4 that affected tens of millions of people globally.

The unexpected outage, which tracking firm Downdetector said resulted in 10.6 million reported problems worldwide throughout the day Monday, reportedly was the largest tech disruption on record. In 2008, Facebook went dark for nearly a day.

Facebook engineers attributed the issue to “configuration changes on the backbone routers,” stressing that no personal user information had been compromised.

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“Sorry for the disruption today — I know how much you rely on our services to stay connected with the people you care about,” Zuckerberg wrote in a post on his Facebook page.

Wall Street reacted swiftly to the Monday crisis, sending Facebook shares on a nosedive, before rebounding off 5% on the day. Zuckerberg personally lost $6 billion on the day, dropping him from 5th to 6th on the Forbes list of wealthiest Americans.

The outage came the day before Facebook whistleblower Frances Haugen testified before Congress that the social media behemoth put personal profit ahead of combatting divisive rhetoric, sensationalist posts she claimed destabilize democracies and make “young girls and women feel bad about their bodies.”

Facebook denies the allegations.

Report: Pandemic Fuels Social Media Entertainment

The coronavirus pandemic has proved to be boost for more than subscription and ad-supported VOD as millions of people stayed home for weeks or months entertained by social media networks such as Facebook, Instagram, Snapchat and Twitter.

A new report from eMarketer found that in 2020 there were nearly 150 million more social network users worldwide than previously projected. Social media users topped 3.23 billion this year as nearly 81% of Internet users worldwide were classified as social network users.

China reportedly is home to the world’s largest population of social network users — about 889.5 million people and 97.3% of all Internet users. That’s up 7% compared with 2019. eMarketer had projected 4.8% growth in 2020, which it said translates to more than 58 million new social network users in China in 2020.

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Among social networking platforms, eMarketer said Facebook would continue to dominate globally through the end of 2024. It remains the only platform used by more than half (59%) of the world’s social networking population. The pandemic has helped to revitalize a relatively sluggish platform, which will post 8.7% growth in global user numbers in 2020. Facebook’s total user numbers will surpass 1.90 billion — about 100 million more than eMarketer projected. Interestingly, Facebook is losing users in Germany and Japan.

Facebook-owned Instagram saw the biggest percentage increase of any platform worldwide, increasing its user base by 22.9%. The total number of users exceeded 1 billion for the first time in 2020.

Snapchat saw its global user base increase by 16.1%, which eMarketer attributed to ongoing issues surrounding social video competitor TikTok — the latter now banned in India.

While a mainstay in the U.S. and for President Trump, Twitter is used much less than Facebook, Instagram, and Snapchat, according to eMarketer. The research firm pegs 8.4% growth for Twitter in 2020, contending growth is largely due to to the platform’s “starring role” as a source for up-to-the-minute, bite-sized news and opinions in a year that has been “highly volatile politically, socially and economically.”

Reuters: COVID-19 Ups Consumer Consumption, Trust of News Reporting

The ongoing coronavirus pandemic has increased consumer confidence in and consumption of news reporting on television and the Internet, including social media platforms, according to new data from Reuters Institute for the Study of Journalism.

Before the COVID-19 crisis hit, more than half of survey respondents in six countries (U.K., U.S., Germany, Spain, South Korea, and Argentina) said they were concerned about what was true or false on the Internet when it came to news.

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Domestic politicians were singled out as the single most frequently named source of misinformation, though in some countries — including the U.S. – people who self-identify as right-wing are more likely to blame the media, with Facebook seen as the main channel for spreading “fake news.”

Over the past nine years, Reuters has found online news overtaking television and print as the most frequently used source of news. The virus crisis has significantly changed that picture. Data from surveys conducted in early April found respondents gravitated toward traditional TV for coverage of COVID-19 more so than other topics, including politics and global warming.

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TV news saw an uplift in all six countries polled separately in January and April. Germany saw a 12-point decline in reach for TV news reversed as people turned to the medium for virus-related news, including public service announcements.

“Journalism matters and is in demand again,” Nic Newman senior research associate, wrote in the report.

The use of online and social media for news has significantly increased in most countries, according to Reuters. WhatsApp saw the biggest growth in general with increases of around 10% in some countries, while more than 51% of respondents used some kind of open or closed online group to connect, share information, or take part in a local support network.

Reuters also found that trust in media doubled for social networks, video platforms and messaging services when it came to the virus and economic shutdowns. Across all countries surveyed, 28% turned to a website or app for their news. Respondents 18 to 24 years old preferred accessing social media. Indeed, use of Instagram for news has doubled since 2018 and looks likely to overtake Twitter through 2021, according to the report.

“Facebook [which owns Instagram] and other social media groups are now used on average by 31% of respondents for local news and information,” Newman wrote.

Netflix and Instagram Partner for ‘Wanna Talk About It’ Live Q&As During Pandemic

Netflix and Instagram have partnered to create a live Q&A series called “Wanna Talk About It,” featuring young Netflix stars discussing how to cope during the COVID-19 pandemic.

The Instagram series, which starts April 9 at 4 p.m.PST/7 p.m. EST live from @netflix, will feature stars of some of Netflix’s popular young adult content “talking about taking care of yourself during a global pandemic,” according to a Netflix release.

The series will run every Thursday through May 14.

Participating stars, including Noah Centineo (To All the Boys I’ve Loved Before), Joey King (The Kissing Booth), Ross Butler (“13 Reasons Why”), Caleb McLaughlin (“Stranger Things”), Lana Condor (To All the Boys I’ve Loved Before), Jerry Harris (“Cheer”), and Alisha Boe (“13 Reasons Why”), will go live from @netflix on Instagram to talk with mental health experts from organizations including National Alliance on Mental Illness (NAMI), Mental Health America, The Trevor Project, Crisis Text Line and American Foundation for Suicide Prevention.

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The young stars will discuss the questions and challenges young people are facing during the COVID-19 global pandemic, covering topics such as: what helps if you’re having trouble sleeping? how do you stay connected during social distancing? how do we manage anxiety? and what self-care means

The first Instagram Live will launch on @netflix with Noah Centineo (To All the Boys I’ve Loved Before) in conversation with Dr. Ken Duckworth, Chief Medical Officer at the National Alliance on Mental Illness (NAMI) on self-care.

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Viewers can follow @netflix on Instagram for more details on the upcoming events throughout the month.

Watch the trailer here.

Bloomberg’s ‘TicToc’ News Service Launching OTT Video Platform

Bloomberg’s TicToc news platform reportedly plans to launch an over-the-top video news service later this year.

Bowed in 2017, TicToc features news on a 24-hour cycle via Twitter, Facebook, Instagram, YouTube, WhatsApp, Amazon Echo, podcast and newsletter. The platform has posted 17,000 additional video news spots thus far in 2019 than it did during the same period last year.

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Bloomberg is opting for OTT after internal data suggested consumers who stream at least 10 hours of video weekly don’t like how news is delivered online, according to Jean Ellen Cowgill, managing director, TicToc.

“The mission is to live across all platforms that make up someone’s daily news diet,” Cowgill told Digiday. “If you look at the projection for the OTT ad market, the writing on the wall is pretty clear. There’s a lot of competition because it’s the next big explosion, we want to be part of that.”

As expected, the bulk of TicToc’s user demo skews from 21 to 44-years-old, the prime OTT video viewer – and a draw for advertisers, according to Ben Sinden, consultant at Sinden Media.

“If TicToc can establish its identity and grow a wider audience on existing platforms, an OTT product could be the logical next step,” Sinden said. “Given Bloomberg’s data, tech, scale and heritage, it has as good a chance to cut through to a streaming news audience as anything before it.”

Twitter Testing ‘Subscription’ Feature

President Trump’s favorite communication platform, Twitter, is reportedly testing a “subscription” option that would enable users to link to threads without commenting or adding a post.

The subscription option is similar to what YouTube and Instagram employ enabling users to keep track of third-party video posts without actively engaging directly or paying for them.

Twitter told DigitalTrends the test is part of the social media platform’s attempt to attract more casual users and entice advertisers.

The social media platform, which recently released an experimental app, Twttr, designed to offer more chat-like features, said it wants to make the service “more conversational.”

Separately, at last week’s SXSW Film Festival in Austin, Texas, Twitter disclosed a new camera for the app affording users easier sharing of videos and photos.

 

 

 

 

 

Survey: YouTube and Instagram Gaining Ground Among Social Media Users

Most people are using YouTube and Instagram more in 2018 than in the year before, outperforming other channels such as Facebook, according to a new survey from The Manifest, a business news and how-to website.

Nearly two-thirds of social media users report they are using YouTube (63%) and Instagram (61%) more in 2018 than in 2017, compared to 52% who say they are using Facebook more this year.

Also, women tend to use social media more frequently than men, according to the survey, with 75% of women saying they use social media multiple times per day, compared to 64% of men.

Although survey respondents report using YouTube and Instagram more often this year, most still use Facebook at least once a week. Eighty-two percent (82%) of respondents say they use Facebook, compared to 75% who use YouTube and 53% who use Instagram.

Social media is part of most people’s everyday lives with 86% of those surveyed using it daily, and 72% using it multiple times per day.

People use multiple methods to access social media – mobile, computer, and tablet apps in addition to web browsers and smartwatches, but the most popular are mobile apps and computer web browsers, according to the survey. Most social media users access social media from mobile apps (67%) and computer web browsers (57%).

The Manifest’s 2018 Consumer Social Media Survey included 627 people in the United States who use social media at least once per week.

Ampere: Facebook Video Losing Traction Among Users

Despite a monthly global users base around 2 billion, Facebook users aren’t streaming much video, according to new data from Ampere Analysis.

The London-based research firm found that video streaming among Facebook users in the United States dropped to less than a quarter (23.7%) in the third quarter of 2018, compared to 35.5% in Q3 2016.

The social media platform also saw streaming video usage declines in Italy (down 6.7%) and Denmark (6%). In the U.K., which has seen ongoing video declines on Facebook since Q3 2017, reported a 1.6% uptick.

Google-owned YouTube remains the No. 1 (68.3% usage) video platform in the world catering to an endless supply of third-party user-generated content, in addition to commercial product. No. 2 is Netflix (35.4%), followed by Facebook, Instagram (17.8%) and Amazon ranked fifth with 11.7%.

“The apparent declining engagement with Facebook video is potentially symptomatic of some of the wider challenges Facebook is facing engaging younger audiences at the moment, and the impacts of the negative press surrounding the use of Facebook data in political campaign targeting,” Richard Broughton, director at Ampere Analysis, said in a statement.

“Nonetheless, video remains a priority for Facebook’s growth strategy, and recent investments in new video ad formats, as well as partnerships in the sports sector, highlight the forward-looking efforts that the social media giant is putting in to expanding this part of its business.”

Indeed, on-demand video service Facebook Watch launched Aug. 10, 2017 featuring ad-supported original and third-party content.

The service Oct. 16 bowed a new series from Whistle Sports, whose investors include NBC Sports and Sky Sports, dubbed “Famous Los and Filayyyy Show,” and featuring the two Instagram stars offering colorful insight on sports.

Other original Watch content includes “Bad Jokes,” “Whistle Worthy,” “The Loop,” “No Days Off,” and “Courtyard: Unstoppable.”