Amazon, Best Buy Partner for New Chinese-Made Insignia Fire TVs

Amazon and Best Buy Aug. 3 announced a new lineup of Best Buy Insignia F50 Series Fire TVs. The TVs are the latest from the partnership between the two companies, which began three years ago. The new F50 series TVs feature enhanced screen resolution, premium audio functionality, and Alexa voice integration for an immersive entertainment experience.

“Customers have purchased millions of Insignia and Toshiba Fire TVs in the U.S. and Canada,” Daniel Rausch, VP of entertainment devices and services at Amazon, said in a statement. “Today, we’re thrilled to further expand the Fire TV line with a new generation of Insignia — Fire TVs including the F50 Series.”

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Toshiba and Insignia Fire TVs range from 24 inches to 75 inches, and are available in 2K, 4K and QLED resolution technologies.

The Insignia F50 Series Fire TV uses quantum dot technology in 4K Ultra HD for claimed vibrant, true-to-life images with rich subtle details. The TVs feature Dolby Vision HDR to contrast bright highlights with dark shadows to showcase subtle details, and DTS Virtual-X speaker technology to deliver three-dimensional sound. The displays have a narrow bezel for optimal video playback for living room entertainment. The Insignia F50 Series Fire TV will be available at Best Buy stores and online, as well as later this summer.

“From the start of this collaboration, our goal has always been to enrich the lives of our customers,” said Luke Motschenbacher, category officer at Best Buy.

In addition, Best Buy and Amazon are working together to innovate on purchase options for customers. Orders placed on and picked up in a Best Buy store launched in November 2020 with one Fire TV model. Today, this option is available for the full lineup of Toshiba and Insignia Fire TVs at all Best Buy store locations in the U.S. With in-store pickup, customers can buy on and pick up at a local Best Buy store within the hour.

In June, customers purchased a record-setting number of Fire TVs including the Toshiba and Insignia Fire TVs during Prime Day and the two week lead-up period.