NBC Sports Group March 21 confirmed it has acquired broadcast/streaming rights to the famed Indianapolis 500 car race, beginning in 2019. Financial terms were not disclosed.
Once a mainstay on “ABC’s Wide World of Sports,” the venerable oval track race has been broadcast on Disney-owned ABC Sports for the past 54 years.
Currently, IndyCar broadcasts are split between NBC and ABC, with NBC also splitting NASCAR broadcasts with Fox.
“This arrangement brings all of IndyCar to one home, increases our exposure and includes our first direct-to-consumer offer for our fans,” Mark Miles, CEO of IndyCar (formerly Indy Racing League), said in a statement.
Indeed, NBC Sports Gold, NBC Universal’s direct-to-consumer sports service, will stream all non-broadcast Indy events, including practice sessions, Indy Lights races and IndyCar racing replays.
Jon Miller, president of programing at NBC Sports and NBCSN, said IndyCar racing has seen a steady viewership increase over the past 10 years.
“We hope to continue that growth throughout the series by leveraging the TV, digital, production and marketing assets,” he said.