Indian Content Streaming Service ShemarooMe Launches in U.S.

Shemaroo Entertainment Limited, one of India’s leading integrated media content houses, has entered the U.S. market with the launch of its OTT video streaming  service, ShemarooMe.

“Building on its vast content library and expertise gained over the past 57 years and in more than 30 countries, ShemarooMe will give Indian American audiences on-the-go access to the company’s exclusive portfolio of Bollywood, regional language, devotional and children’s content,” according to a company press release.

Shemaroo unveiled the streaming service in India earlier this year.

“As the second largest group within the Asian American population that has the highest household income as well, Indian American audiences will remain a sizeable growth opportunity for digital entertainment companies,” according to the release.

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Indian American consumers can choose from seven content categories: Bollywood Plus, Bollywood Classic, Gujarati, Punjabi, Marathi, Kids and Bhakti (devotional) through two subscription options. The customizable, individual category plans are priced at $4.99 per month/$49.99 each per year, and the all-access plan is priced at $9.99 per month/$99.99 per year.

“As a company we’ve always understood the pulse of our diverse audiences, and our history is a testimony to that,” said Shemaroo CEO Hiren Gada in a statement. “We are excited to extend our content offerings to loyal fans of Indian entertainment in the U.S. with a host of integrated features such as linear channels, live streams and video-on-demand services. With this launch, we look to further build strategic partnerships in the world’s leading OTT market.”

The ShemarooMe OTT app can be downloaded through Google Play, the iOS App store or online at http://shemaroome.com/, and will soon be available on Amazon Fire TV Stick, Apple TV and Roku, according to the release.

Netflix Announces 10 Indian Film Originals

Netflix has announced 10 new original Indian films across a range of subjects and genres, including drama, sci-fi, thriller, horror, comedy and romance.

By the end of 2020, a total of 15 new original Indian films (including previously announced titles Music Teacher, Cobalt Blue, Chopsticks, Upstarts and Bulbul) will be available to Netflix members around the world, according to the SVOD service.

“When Netflix launched in India, we changed the way Indian audiences enjoy their films,” said Srishti Behl Arya, director, international original film, India, Netflix, in a statement. “Given our diversity, history and culture, India is home to powerful stories waiting to be told to audiences around the world. The depth of talent and vision of our creators is enabling us to create films our members will love. We want to be a home for India’s finest filmmakers where their stories travel to more people than ever before.”

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The 10 new Netflix Indian original films include the chiller Ghost Stories; the drama Class of ’83; Mrs. Serial Killer, about a doting wife who must perform a murder exactly like the serial killer to prove her husband innocent; Guilty, exploring versions of truth that emerge when a small town girl accuses the college heart throb of rape; Yeh Ballet, about two boys from very low income families who discover ballet and through it a way to escape their challenging circumstances; House Arrest, about a shut-in; Kaali Khuhi; about a 10-year-old who saves his town from its dark past; Maska, about a confused millennial who sets out to fulfill his fantasy of becoming a movie star; Freedom, the story of an Indian family interwoven with the personal, ideological and sexual history of India; and Serious Men, about a wily slum dweller, who cons the country into believing his dim-witted 10-year-old son is a genius.

Previous Netflix Indian projects included Lust Stories, an Indian anthology film; Soni, a tale of two Indian police officers; new-age romance Love Per Square Foot; and the humorous family drama Rajma Chawal.