Digital video recording pioneer TiVo is looking to join the “+” video bandwagon.
The company is quietly assembling an ad-supported video-on-demand service to compete against platforms such as The Roku Channel, Pluto TV, Philo TV, Shout! Factory TV, Tubi, Crackle+ and IMDb TV, among others.
In a post on the TiVo community blog, Ted Malone, VP of consumer products and services, said the company has secured third-party content agreements for the service.
“Our soon to be launched TiVo+ video service will include dozens of channels of free entertainment,” Malone wrote. “We have assembled an amazing set of partners as part of this service and will be evolving it in the coming months with many more channels, on-demand movies and shows and other specialty content coming as well.”
With Netflix, Amazon Prime Video and Hulu dominating the subscription VOD market as pioneers in the space, ad-supported VOD has emerged as a free alternative to consumers featuring largely catalog content.
With studios and other content holders eager to mine a new revenue stream, AVOD has gone mainstream beyond early pioneers Shout! Factory and Sony’s Crackle.
TiVo last week announced it would begin rolling ads playing ahead of consumers’ recorded TV content.
Malone, in his post, reiterated that users will be able to skip the ads, which are “served dynamically” when playback starts. Ads do not appear after a user pauses and resumed playback of content.
“As part of our commitment to improve the experience, we are measuring each step in the process and will be continually optimizing the ads to reduce latency and improve performance,” he wrote.