IMDb TV Going to Europe, Adding Content

Amazon-owned ad-supported VOD service IMDb TV (formerly IMDb Freedive) June 17 announced it would triple its content selection this year, in addition to launching in Europe.

Through new deals with studios like Warner Bros., Sony Pictures Entertainment and MGM Studios, viewers can enjoy box-office hits like Academy Award-nominated Captain Fantastic (Viggo Mortensen) available now and La La Land (Emma Stone and Ryan Gosling) available July 1, marking the first time the Academy Award-winning film is available on an ad-supported streaming service.

“With IMDb TV, viewers have discovered TV the way it ought to be — a free collection of premium TV shows and movies available anytime,” Mark Eamer, VP of IMDb TV. “We deliver a top quality discovery experience that makes it easy to be entertained. With more titles than ever before coming to IMDb TV and our upcoming European expansion later this year, we’re excited for customers to tune in and enjoy all that IMDb TV has to offer, all at no cost.”

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IMDb TV offers titles customers love across a range of genres, including comedy, kids and family, romance, thrillers, science fiction, documentaries, horror and more. Popular series include Fringe (Joshua Jackson), Kitchen Nightmares (Gordon Ramsay), Duck Dynasty(Jase Robertson) and The Bachelorand fan favorite movies include Academy Award-nominated Drive (Ryan Gosling), Donnie Darko(Jake Gyllenhaal), Academy Award-winning Monster (Charlize Theron) and Academy Award-winning Dances with Wolves (Kevin Costner). A new wave of movies will join the IMDb TV lineup on July 1 such as Academy Award-winning Sense and Sensibility (Emma Thompson), Draft Day (Kevin Costner) and A Knight’s Tale (Heath Ledger).

In addition to being available in the U.S. on the IMDb website and as a free channel within the Prime Video app across hundreds of devices, IMDb TV is available on Fire TV, the #1 streaming media product in the U.S. with over 34 million active users worldwide. Fire TV customers in the U.S. have enjoyed IMDb TV since it launched earlier this year, and this free service has quickly become one of the top ad-supported apps on Fire TV.

“Our Fire TV customers are always looking for compelling content at a great value. In fact, usage of free, ad-supported apps has increased by over 300 percent in the last year,” said Marc Whitten, VP of Fire TV. “IMDb TV brings some of the best free content into the living room and we’re excited that our U.S. customers now have access to even more free TV shows and movies through the app and that customers in Europe can soon enjoy this great service on the biggest screen in their home.”

Roku Shares Dip on News Amazon is Looking to Expand AVOD Service

Shares of streaming media device manufacturer April 3 Roku closed down nearly 3% after a news reports suggested Amazon is looking to expand ad-supported video-on-demand content on its Fire TV media devices.

If true, the news is significant for Roku, which operates The Roku Channel AVOD service – the fifth most-popular app on the Roku platform.

BusinessInsideand Chedder, citing sources familiar with the situation, said Amazon has been seeking bigger advertising commitments from marketers for the expansion.

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Advertisers spent more than $7 billion on digital spots in 2018, according to eMarketer. Fire TV reportedly has 30 million active registered accounts compared to 27 million for Roku.

The reports say Amazon has been asking for ad pricing commitments comparable to what media companies ask for primetime TV upfronts. Marketers reportedly have been reluctant since Amazon has not disclosed the scope of its expanded content offering.

While Amazon wouldn’t comment, the reports say the ecommerce behemoth is offering marketers targeted viewers, in addition to specific sales data and related non-personal information verifiable by Nielsen.

Separately, (Amazon-owned) IMDb’s AVOD service, Freedive, recently upped its offering of catalog movies, including Blade Runnerand Legally Blonde, and TV shows, “Heroes,” and “Fringe,” among others.

 

 

 

 

 

 

 

Amazon’s IMDb.com Bows Original Comedy Series

Amazon-owned movie/TV show database IMDb.com Jan. 16 announced the premiere of “UnMade” (www.imdb.com/unmade), a new original series that follows comedians as they share the plots, inspirations and stories for projects that are not listed on IMDb, because they were never produced … until now.

In each episode – also available on just-launched ad-supported VOD service IMDb Freedive – celebrity comedians remember projects they wrote before they were famous – and, spoiler alert – Hollywood missed out on some winners. These ambitious yet sometimes misguided scripts are given a second chance and brought to life via a team of actors and a professional production crew.

The first three episodes feature Jay Chandrasekhar (Super Troopers), Kristen Schaal (“Last Man on Earth”) and Rainn Wilson (“The Office”) sharing ideas for “unmade” projects. Future guests include Nick Cannon, Bobby Moynihan, Tig Notaro, Paul Rust, Reggie Watts and “Weird Al” Yankovic.

Schaal’s episode takes viewers behind the scenes of her film Avant Garde, which she developed during a college screenwriting class.

The series is produced for IMDb by production company Big Breakfast in Los Angeles.

Viewers can catch new weekly episodes on IMDb’s iOS and Android apps, and the recently launched IMDb Freedive channel, available on IMDb desktop and Fire TV. Fans will also receive regular updates and show content on the IMDb Facebook, YouTube and Twitter channels.

“UnMade provides fans with a comedic new perspective on how the industry works, and why certain projects get made… or don’t,” Steve Bernstein, GM of IMDb Video, said in a statement. “Following the success of IMDb original series like ‘The IMDb Show,’ ‘So Far,’ ‘No Small Parts,’ and ‘Casting Calls,’ we are thrilled to team up with Big Breakfast to offer even more original videos for our customers to dive deeper into the stories that shape the industry.”