Imax Screening Paris Olympics Opening Ceremony on July 26

The NBC television network will extend its live coverage of the 2024 Paris Summer Olympics Opening Ceremony to 150 Imax locations nationwide on July 26 — the first time the quadrennial sporting event will be presented live in movie theaters.

The opening ceremony will be the first ever held outside a stadium, as organizers are turning one of the world’s most famous waterways, the River Seine, into the world’s biggest theatrical stage. Instead of walking into a stadium, a four-mile-long flotilla of nearly 100 boats will carry thousands of athletes from more than 200 countries past spectators seated on the banks of the Seine.

The river parade will follow the course of the Seine past the sites of Paris, from Austerlitz Bridge, beside the Jardin des Plantes, crossing through central Paris and finishing in front of the Trocadéro, where the final elements of the show and ceremony will take place.

Last week, it was announced that Emmy Award-winning talk show host and Grammy Award-winning artist Kelly Clarkson and Pro Football Hall of Fame quarterback and two-time Super Bowl champion Peyton Manning will join two-time Sports Emmy Award-winner and NBC Olympics primetime host Mike Tirico to host the opening ceremony.

On March 29, an NBCUniversal promotional trailer for its coverage of the 2024 Paris Olympics will begin to run in Imax theatres nationwide. Tickets will be available for purchase at local Imax locations and on Fandango this summer.

Paris is where the modern Olympic Games were conceived 130 years ago. This will be the third time Paris has hosted the Olympics (1900 and 1924), tying London for the most as a Summer Games host. Los Angeles (1932, 1984) will tie those two cities when it hosts the first Summer Games in the U.S. in 32 years in 2028.

NBCUniversal previously announced that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of the Olympic Games Paris 2024, scheduled for July 26-Aug. 11, 2024.

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NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.

Fandango Renews Exclusive Ticketing Partnership Deal with IMAX

 Fandango, the big online movie ticketing service, and IMAX Corp. on Jan. 30 announced a new multi-year agreement for Fandango to continue to serve as the exclusive ticketing partner for IMAX digital platforms in the United States.

Fandango is the parent company of Vudu, a leading digital retailer in home entertainment’s transactional space.

Under the agreement, Fandango and IMAX will collaborate on ticketing products and features across, the IMAX app, and Fandango platforms. Both and the IMAX app relaunched in 2023.

Fandango in a news release said the agreement will provide users with faster mobile ticketing, higher film title sorting functionality, reserved seating, social ticketing, mobile payment technologies, “and new tools that provide ticket buyers with innovative, one-of-a-kind ticket purchasing experiences.”

“We are thrilled to expand our relationship with IMAX, allowing Fandango to enhance the moviegoing experience for millions of our customers across the nation,” said Jerramy Hainline, EVP at Fandango. “This renewed agreement reinforces our dedication to providing the best theatrical experiences and bringing the magical world of cinema closer to the hearts of movie lovers.” 

2023 was the highest-grossing year ever for IMAX at the North American box office, and the company delivered over $1 billion at the global box office for only the third time in its history. More than 1 million Fandango customers purchased IMAX tickets in 2023, with the ticketing service selling more than 30% of the IMAX domestic gross box office for Oppenheimer during opening weekend, and over 25% for the film’s full theatrical run. Oppenheimer is nominated for 13 Academy Awards and is currently running in over 350 IMAX locations across the United States. 

Oppenheimer was released on disc and through digital retailers late last year, with high demand for the 4K Ultra HD edition leading to shortages at retail and sky-high prices on eBay. According to Circana, the film was the top physical media seller in December 2023 and came in 10th for the year.

‘Taylor Swift: The Eras Tour’ Concert Movie Adds $32 Million From International Screenings

Taylor Swift: The Eras Tour concert movie added to its record-breaking weekend box office debut with an estimated $31 million to $33 million in foreign ticket sales across more than 4,500 screens. The movie generated around $92.8 million across North American screens, which combined with international receipts, posted a new projected $123.5 million theatrical record for a music concert movie debut.

Previous record opening holder, Michael Jackson’s posthumous This Is It concert movie ($74.2 million) still holds the global box office No. 1 with $261 million in total ticket sales across its 2009 theatrical run.

The Eras Tour also set an Imax box office debut record for a concert/documentary with $13.1 million in ticket sales.

“The impressive numbers we’re seeing … are usually reserved for Hollywood blockbusters, demonstrating how demand for the Imax Experience has expanded beyond our core audience,” Imax CEO Rich Gelfond said in a statement. “With this film, Taylor Swift has created an experience that is cinematic in every sense of the word — dazzling, immersive, and undeniably joyous — and in the sound and scope of Imax it’s the closest thing to being at the concert itself.”

Regardless, The Eras Tour opening will at least be the No. 2 October North American theatrical opening after Warner Bros. Pictures’ 2019 Joker should it fall below the Oscar winner’s $96.2 million opening weekend ticket sales. The Joaquin Phoenix-starrer proved a massive hit internationally in driving the movie’s $248.4 million opening weekend revenue haul.

The next major music concert movie slated for theatrical distribution is Renaissance: A Film by Beyoncé debuting on Dec. 2.

8K Association to Sponsor Panel Discussion at CEDIA Expo 2023 in Denver

The 8K Association on Aug. 8 announced it will present the latest update on 8K content workflow at CEDIA Expo 2023, the residential technology show that will be held in Denver Sept. 7-9.

Mike Fidler

The group will present a panel discussion featuring leading executives from Amazon’s Prime Video and IMAX. The discussion, held Sept. 8 on the CEDIA Smart Stage, will focus on the latest developments in 8K content creation, production and distribution. 8K Association executive director Mike Fidler will moderate the discussion, with speakers including Joel Korpi, head of product for Prime Video, and Greg Ciaccio, senior director of post-production original content and image capture at Imax.

In addition to sponsoring this Smart Stage session, the 8K Association will also be meeting with various industry executives at a booth located on the CEDIA exhibit floor (# C1417). To schedule a meeting, contact Angela Miles at no later than Aug. 25.

Imax Screens Capture More Than 10% of ‘Mission: Impossible 7’ Opening Global Box Office

Imax Corporation July 17 disclosed that it generated the largest global opening ever for Tom Cruise’s “Mission: Impossible” movie franchise following $25 million in ticket sales for Paramount Pictures’ Dead Reckoning Part One.

The jumbo high-resolution screens captured 10.6% of the film’s worldwide revenue on a fraction of overall screens — notching the second-highest grossing opening Imax weekend in 2023 after Guardians of the Galaxy Vol. 3.

In North America, Imax screens delivered 14% of the domestic box office with $11 million — earning its highest share of opening weekend box office for any domestic release this year. Imax has now scored double-digit market share for five consecutive North American movie debuts for the first time since 2018.

“The fact that this movie franchise has scored its biggest opening ever with its seventh installment is a stunning testament to the timeless allure of Tom Cruise and his peerless brand of blockbuster filmmaking,” Imax CEO Rich Gelfond said in a statement. 

Mission: Impossible — Dead Reckoning Part One opened to $14 million across 53 international markets, the biggest Imax opening for the “Mission: Impossible” franchise in the U.K., FranceGermanySpain, UAE, India, South Korea, Hong Kong, TaiwanMexico and Brazil, among others.

Dead Reckoning Part One will continue its Imax run until this weekend when Christopher Nolan’s highly-anticipated “Filmed For Imax” release of Universal Pictures’ Oppenheimer on July 21.

Paramount+ to Screen Final Two Episodes of ‘Star Trek: Picard’ in Select Imax Theaters

Paramount+ and CBS Studios will screen the final two episodes of “Star Trek: Picard” on April 19 in 10 participating Imax theaters across North America, one day before the finale is available to stream on Paramount+ in the United States on April 20.

The screenings will be free to attend and fans can sign up and register at on April 12 at 10 a.m. PT/1 p.m. ET. There will be an exclusive final season poster giveaway and complimentary concessions for fans in attendance. The special Imax Live screenings will take place at theaters in Los Angeles, New York, Phoenix, San Francisco, Seattle, Orlando, Washington D.C., Atlanta and Dallas.

Fans in attendance will also see a live Q&A immediately following the screening with series stars Patrick Stewart, LeVar Burton, Michael Dorn, Jonathan Frakes, Gates McFadden, Brent Spiner and Jeri Ryan, and executive producers Alex Kurtzman and Terry Matalas. The Q&A will be broadcast live from an in-person panel occurring at the Los Angeles screening, which also serves as the series’ official Emmy “For Your Consideration” event.

“Star Trek: Picard” features Patrick Stewart reprising his  role as Jean-Luc Picard, which he played for seven seasons on “Star Trek: The Next Generation,” and follows this character into the next chapter of his life. LeVar Burton, Michael Dorn, Jonathan Frakes, Gates McFadden, Marina Sirtis, Brent Spiner, Jeri Ryan and Michelle Hurd star alongside Stewart in the third and final season of the Paramount+ original series.

In the conclusion of the series, a desperate message from a long-lost friend draws Starfleet Admiral Jean-Luc Picard into the most daring mission of his life, forcing him to recruit allies spanning generations old and new. This final adventure sets him on a collision course with the legacy of his past and explosive, new revelations that will alter the fate of the Federation forever.

Seasons one and two of “Star Trek: Picard” are currently streaming on Paramount+ in the United States.

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The series streams exclusively on Paramount+ in the United States and is distributed concurrently by Paramount Global Content Distribution on Amazon Prime Video in more than 200 countries and territories. In Canada, it airs on Bell Media’s CTV Sci-Fi Channel and streams on Crave.

Imax Screening ‘Guardians of the Galaxy’ Movie Triple Feature May 3

Ahead of the May 5 North American theatrical debut of Disney/Marvel Studios’ superhero actioner Guardians of the Galaxy Vol. 3, Imax is set to screen the movie, along with the original 2014 Guardians of the Galaxy and Guardians of the Galaxy Vol. 2 (2017) as part of a triple-header presentation on May 3.

As part of the “filmed for Imax” program, Guardians of the Galaxy Vol. 3 was shot with Imax-certified digital cameras, featuring expanded aspect ratio that claims to provide 26% more picture on an Imax screen.

Again directed by James Gunn, Guardians of the Galaxy Vol. 3 finds the band of misfits settling into life on Knowhere. But it isn’t long before their lives are upended by the echoes of Rocket’s (voice by Bradley Cooper) turbulent past. Peter Quill (Chris Pratt), still reeling from the loss of Gamora (Zoe Saldana), must rally his team around him on a dangerous mission to save Rocket’s life

Other cast members include Dave Bautista (Knock at the Cabin), Karen Gillan and Pom Klementieff, with Vin Diesel (F9: The Fast Saga) as Groot, Sean Gunn, Chukwudi Iwuji, Will Poulter and Oscar-nominated Maria Bakalova (Borat Subsequent Moviefilm).

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‘Avatar 2’ Now Among Imax Top-Three All-Time Grossing Movies

Imax Corp. Jan. 17 announced that 20th Century Studios’ Avatar: The Way of Water is now the third-highest-grossing Imax release of all time with more than $215 million in global box office through Jan. 16 in its first full month of release.

With several weeks to go in its 3D theatrical engagement, director James Cameron’s sequel to his 2009 Avatar stands as the highest-grossing Imax release of all time in 44 countries and territories worldwide — claiming the top spot in more individual markets than any release in Imax history. The exhibitor has accounted for 11.2% of the film’s global $1.91 billion box office on only a fraction of total screens.

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“[The movie] is a global cultural event … and we are making the most of that opportunity,” Rich Gelfond, CEO of Imax, said in a statement.

Avatar: The Way of Water generated $139.3 million in international Imax ticket sales through Jan. 16, in addition to $75.7 million on screens in North America.

The movie continues to gain ground in China, where Imax screens have generated $47.6 million to date — good for 23% of the Chinese box office on only 1% of screens. The film’s run in China was extended through the Lunar New Year holiday, the perennial peak season for Chinese moviegoing.

The sequel will continue to play across Imax screens in most global markets into February.

Cameron and 20th Century Studios currently have three more films in the “Avatar” franchise planned through 2028.

Imax: ‘Avatar: The Way of Water’ Top-Grossing Movie in 2022

Imax Corp. Jan. 3 announced that Disney-owned 20th Century Studios’ Avatar: The Way of Water ended 2022 as its highest grossing release, with a global box office of $160 million through Jan. 2, 2023.

The James Cameron-directed sequel to 2009’s Avatar now stands as the fourth-highest-grossing Imax release of all time. The film is already the highest-grossing Imax release of all time in 18 markets worldwide, and the 3D exhibitor has delivered 11% of the global gross to date.

The Way of Water helped increase Imax’s global 2022 box office 33% to $848.5 million, from in $638 million 2021.

“Imax has emerged as the destination of choice for audiences worldwide to experience [the movie], resulting in a surge of momentum across our business — from system installs to sales activity to our business in China,” CEO Rich Gelfond said in a statement.

Through Jan. 2, The Way of Water had grossed $58 million across Imax screens domestically, with the exhibitor claiming 13.1% of North American grosses. Internationally, Imax has grossed $102 million — only the third Imax release ever to cross $100 million in international box office. In China, Imax has generated 24% of the total box office on only 1% of the Middle Kingdom’s screens.

The movie will screen across Imax screens in most global markets through this month. The film debuted with the widest Imax global release of all time across 1,543 screens and is available exclusively in Imax 3D in select locations worldwide.

‘Avatar: The Way of Water’ Tops $100 Million on Imax Screens

Imax announced that 20th Century Studios’ Avatar: The Way of Water has topped $105 million in global ticket sales in less than two weeks — the fastest film to hit the $100 million mark in the 3D format since April 2019. The James Cameron-directed sequel to the 2009 original Avatar is only the ninth film in Imax history to exceed $100 million in global box office. To date, the exhibitor has accounted for 11.4% of the film’s global gross.

The Way of Water also ranks as the film with the fifth highest Imax international box office performance, and the movie is already a top 10 all-time release in 47 countries worldwide. In China, the movie has generated $26.5 million in in Imax ticket sales — good for 25.5% of the movie’s total grosses in China on only 1% of screens.

“[The movie] is showing the strong endurance at the global box office we expected, particularly with its phenomenal performance internationally where several key markets grew their grosses over opening weekend,” Rich Gelfond, CEO of Imax, said in a statement.

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Through Dec. 26, The Way of Water had grossed $38 million on Imax screens in North America — 14% of the region’s grosses in its second weekend despite winter weather blanketing much of the United States. Internationally, the film has grossed $67.5 million, and it is already the highest-grossing Imax release of all time in several markets, including FranceIndonesia and Turkey, among others.

The movie will play across Imax screens in most global markets through January. The film debuted with the widest Imax global release of all time across 1,543 screens and is also available in Imax 3D in select locations.