iHeartMedia, WarnerMedia Ink Deal to Co-Produce Slate of Podcasts for HBO Max

iHeartRadio and WarnerMedia Entertainment June 23 announced a partnership to co-produce a slate of companion podcasts for HBO Max’s upcoming catalog of original and legacy shows.

The first podcasts will be for the comedy thriller series “Search Party,” created by Sarah-Violet Bliss, Charles Rogers and Michael Showalter, and sci-fi drama, “Raised by Wolves,” directed and executive produced by Ridley Scott. These podcasts, along with the entire slate of co-produced companion podcasts, will be available on HBO Max, iHeartRadio and everywhere podcasts are heard.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The new slate of companion podcasts will play as standalone productions in their own right, but will often center on and help promote HBO Max programming. Additionally, iHeartMedia and WarnerMedia will both commit marketing resources to promote the podcasts and other HBO Max content across the iHeartPodcast Network and other iHeartMedia broadcast and digital platforms. The companies may also produce podcasts for WarnerMedia’s television networks, TNT, TBS and truTV.

“Today’s streaming fans are hungry for more content the second they finish an episode of their favorite shows, and podcasts are a great way to keep those fans engaged while also giving our roster of creative talent additional tools to extend the worlds of their shows and stories,” Kevin Reilly, president of TBS, TNT and truTV, and CCO of HBO Max, said in a statement.

Follow us on Instagram

Primarily set in New York City, “Search Party” follows a group of privileged, self-absorbed twentysomethings whose search for a long-lost missing friend leads them down a dark and shocking path of no return. The first two seasons of the show are currently available on HBO Max and all episodes of season three will debut on the streamer June 25.

“Raised by Wolves” centers on two androids, Father and Mother, tasked with raising human children on a mysterious new planet. As the burgeoning colony of humans threatens to be torn apart by religious differences, the androids learn that controlling the beliefs of humans is a treacherous and difficult task.

MoviePass Restricts Theater Attendance in New Promotion

Movie ticket subscription service April 13 announced a new promotion affording new subscribers three-months access to music streaming service iHeartRadio.

Notable to the $29.95 promotion is the fact subscribers are limited to four movies per month over the 90-day period. This differs significantly from the traditional $9.95 MoviePass service enabling subscribers access to one theatrical screening per day.

“Our goal has always been to deliver the best value to our MoviePass family and by partnering with iHeartRadio, we are able to provide access to two premium subscription services at one low price,” MoviePass CEO Mitch Lowe said in a statement.

While executives at both companies lauded the promotion, with Ted Farnsworth, CEO of MoviePass corporate parent Helios and Matheson Analytics, declaring the future of entertainment subscription-based, the fact the promotion reduces the number of theatrical screenings underscores a fundamental flaw in the business model, according to Wedbush Securities analyst Michael Pachter.

“It’s clear that they are losing a lot,” Pachter said in an email.

The analyst isn’t sure limiting subs to four movies per month will make a material difference (i.e. up margins) on MoviePass’ loss-leader service.

“They must have some abusive subscribers who joined and saw a movie every day, then quit,” Pachter said.