Survey: Almost Two-Thirds of U.S. Video Streamers Have Switched From Ad-Free to Ad-Supported Services

Almost two-thirds (60%) of American video streamers said they have switched from ad-free to ad-supported streaming services in the past year, according to a survey from Piplsay, a global consumer research platform.

Meanwhile, 28% of them said they had completely switched to ad-supported streaming services.

Half (49%) of Americans were extremely satisfied with the content offered on ad-supported streaming services.

Hulu (34%) and Peacock (23%) were the top choices for paid and free ad-supported streaming services, respectively.

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Piplsay surveyed more than 27,800 people in the United States over the past week.

Dish Showcases Most-Popular Original Hulu TV Shows by State

Hulu original episodic shows have generated industry acclaim and loyal viewers. New data from Dish Network found that in addition to Hulu shows such as “The Handmaid’s Tale,” about an oppressed version of the U.S., “Mrs. America,” showing the history to pass the Equal Rights Amendment, and “The Act,” telling the story of a true American crime, a slew of under-the-radar programs resonate with viewers.

To compile its list, USDISH.com gathered a list of Hulu original television shows from their website. Next, it used the website analytics tool Semrush to collect the average monthly search volume of each Hulu original series. Finally, using Google Trends to track the search volume for the 10 most-popular Hulu series in each state and the District of Columbia.

According to the data, the most-searched Hulu original show was “Animaniacs,” appearing in a total of 22 states, or 43% of the country. The show originally premiered in 1993, but was re-released in November 2020 with 13 new episodes as a Hulu original series. It was nominated for an “Outstanding Children’s Program” award by the Producers Guild of America.

The second-most-searched show on the list, “A Teacher,” was the most-Googled Hulu original in 12 states. Critically acclaimed “The Handmaid’s Tale” was the most-searched Hulu original by a total of 9 states on the list.

Among one-state wonders: “Castle Rock,” (Colorado) “Mrs. America,” (District of Columbia) and “Little Fires Everywhere” (Rhode Island) were the most-searched Hulu originals.

With “Castle Rock” set in a fictional town in Maine, the Dish team was surprised to find out Colorado searched the show the most. “Mrs. America” tells the story of the 1970s movement to pass the Equal Rights Amendment, which makes DC an appropriate location to search up the drama.

“We had thought Massachusetts would search “Little Fires Everywhere” the most because the first publicly-funded fire department in America was formed in Boston,” Dish’s Tara McGarry wrote in a blog post.

‘Gossip Girl’ Reboot Top Anticipated New Show in July

The HBO Max “Gossip Girl” reboot is the top anticipated new show on the TV Time chart for July.

The reboot of the 2007-12 TV series follows a new generation of New York private school teens using social media to spread gossip. It hits screens July 8.

Topping the anticipated returning shows chart for July was Netflix’s “Never Have I Ever,” season two of which debuts July 15. In season two of the coming-of-age comedy created by Mindy Kaling, Indian American teenager Devi (Maitreyi Ramakrishnan) continues to deal with the everyday pressures of high school and drama at home, while also navigating new romantic relationships.

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TV Time, owned by Whip Media, is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the company. TV Time’s “Anticipation Report” is based on data from those users.

Most Anticipated New Shows for July:

  1. “Gossip Girl” 2021 (HBO Max) — July 8
  2. “American Horror Stories” (Hulu) — July 15
  3. “Monsters at Work” (Disney+) — July 7
  4. “Power Book III: Raising Kanan” (Starz) — July 18
  5. “Resident Evil: Infinite Darkness” (Netflix) — July 8

 

Most Anticipated Returning Shows for July:

  1. “Never Have I Ever” (Netflix) — July 15
  2. “Outer Banks” (Netflix) — July 30
  3. “Atypical” (Netflix) — July 9
  4. “Virgin River” (Netflix) — July 9
  5. “Biohackers” (Netflix) — July 9

Netflix Begins Exclusive ‘Seinfeld’ Streaming Access Later This Year

Netflix is getting one of the more popular (and lucrative) sitcoms beginning later this year with exclusive streaming access to former NBC hit “Seinfeld.” As part of its April 2021 distribution agreement with Sony Pictures, Netflix secured the rights to the 1990s series that made Jerry Seinfeld, Jason Alexander, Julia Louise-Dreyfus, Michael Richards and co-creator Larry David household names.

“Seinfeld” previously streamed exclusively on Hulu as part of the platform’s six-year license agreement hammered out in 2015 for a reported $190 million.

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“Seinfeld” on Netflix is a big deal for the streamer after it was dealt double blows with the departure of “Friends” to HBO Max and “The Office” to Peacock. Series creator Warner Bros. Television opted to license the content in-house as part of WarnerMedia’s high-profile marketing around the launch of Max.

At the time both “Friends” and “The Office” ranked near the top of Nielsen’s most-popular streamed catalog shows on household televisions.

Netflix hasn’t blinked on Nielsen as the legacy rating service’s weekly Top 10 of licensed TV shows stream on the SVOD pioneer’s platform.

Data: Disney’s ‘Loki’ Tops Netflix’s ‘Sweet Tooth’ in Q2 Opening Weekend Streaming Audience Attraction

Actor Tom Hiddleston’s return as mercurial villain “Loki” in Marvel Studios’ new Disney+ original series is setting up to be the most-streamed opening weekend in the second quarter (ending June 30), according to new data from Reelgood.

The platform cites data from scans of multiple streaming video services it says its 2 million registered members are using.

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Reelgood said “Loki” was streamed by 10.5% of its members during the series’ June 11 opening weekend. That more than doubled the 4.5% who streamed the opening weekend season four debut of “The Handmaid’s Tale” April 30 on Hulu.

“Loki” also edged out Netflix’s June 4 opening weekend of “Sweet Tooth,” an edgy series that took over the cover of USA Today as part of special promotion.

Loki’s opening weekend shares of streaming and engagement has boxed out “WandaVision” with a 9.3% share in January, as well as the “The Falcon and the Winter Soldier” series debut of 6% of Reelgood users in March.

As a result, Disney+ will now launch new original series on Wednesdays instead of Fridays, in order to allow additional streaming time and viewership. Disney+ movies will continue to debut on Fridays.

Nielsen: Canceled Netflix Series ‘Jupiter’s Legacy’ Dominated Weekly TV Streaming — A Month Ago

What a difference a month makes. Netflix’s recently canceled superhero fantasy comic book adaptation “Jupiter’s Legacy” dominated streaming across household televisions the week ended May 16, according to new data from Nielsen.

The series starring Josh Duhamel generated more than one billion minutes streamed across eight episodes, to double up No. 2 “Start-Up,” a 31-episode series licensed by Netflix, which generated 760 million minutes.

The top-streamed original movie was Netflix’s 21st Century take on Hitchcock’s masterpiece Rear Window, titled Woman in the Window, starring Amy Adams. The movie tracked 500 million minutes in its first week of release.

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Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Movies:

 

Rank

SVOD Provider

Program Name

Number

Minutes Streamed
(Millions)

1 Netflix The Woman in the Window 1 500
2 Netflix The Mitchells vs. The Machines  1 495
3 Disney+ Moana 1 221
4 Amazon Without Remorse 1 214
5 Netflix Dead Man Down 1 178
6 Netflix Madagascar 3 1 146
7 Hulu The Clovehitch Killer  1 125
8 Netflix I Am All Girls (2021) 1 104
9 Netflix Monster (2021) 1 102
10 Disney+ Frozen II 1 101

Licensed Shows:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed
(Millions)

1 Netflix “Start-Up”  31 760
2 Netflix “Grey’s Anatomy” 371 691
3 Netflix “NCIS” 353 672
4 Netflix “Criminal Minds” 310 579
5 Netflix “Cocomelon”  9 551
6 Netflix “Schitt’s Creek” 80 352
7 Netflix “Heartland” 174 341
8 Netflix “Nicky, Ricky, Dicky & Dawn”  82 276
9 Netflix “New Girl”  146 261
10 Netflix “Supernatural” 328 239

Nielsen: ‘Shadow and Bone,’ ‘Without Remorse’ Top Weekly SVOD Charts

Netflix got some competition in Nielsen’s weekly Top 10 streamed original episodic programs, movies and licensed re-runs on the living room TV from April 26 to May 2. The streamer’s new series “Shadow and Bone” topped all programming, generating 1.19 million minutes across eight episodes, ahead of Hulu’s “The Handmaid’s Tale” with 1 million minutes across 39 episodes.

Amazon Prime Video original movie Tom Clancy’s Without Remorse topped all feature films with 760 million minutes, besting Netflix’s Mitchells vs. The Machines with 516 million minutes, and Things Heard & Seen with 434 million.

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Long-running crime drama “NCIS” again topped all licensed shows streamed on Netflix with 872 minutes across 353 episodes. “Grey’s Anatomy” and “Criminal Minds” rounded out the podium with 746 million and 680 million minutes, respectively.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Movies:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed
(Millions)

1 Amazon Tom Clancy’s Without Remorse 1 760
2 Netflix Mitchells vs. The Machines  1 516
3 Netflix Things Heard & Seen 1 434
4 Netflix Stowaway 1 271
5 Disney+ Moana 1 181
6 Netflix Green Zone 1 135
7 Disney+ Soul (2020) 1 131
8 Netflix Thunder Force 1 131
9 Disney+ Frozen 1 121
10 Netflix Madagascar 3 1 115

Licensed:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed
(Millions)

1 Netflix “NCIS” 353 872
2 Netflix “Grey’s Anatomy” 370 746
3 Netflix “Criminal Minds” 310 680
4 Netflix “Cocomelon” 9 517
5 Netflix “Heartland” 170 481
6 Netflix “Supernatural” 328 374
7 Netflix “Nicky Ricky Dicky & Dawn” 83 359
8 Netflix “Schitt$ Creek”   80 337
9 Netflix “Gilmore Girls” 153 293
10 Netflix “New Girl” 146 289

Report: Increased TV Services Consumption Straining Household Budgets

The proliferation of high-profile subscription streaming services is straining household budgets, according to a new consumer survey from Antennas Direct — prompting an overwhelming majority of subscribers to say that once the COVID-19 pandemic is over, they will likely cut back on the number of services.

The survey found that 50% of respondents signed up for one to two new SVOD services in 2020, bringing their monthly subscription costs above $100. Another 25% acquired three or more new services, bringing their monthly costs above $130.

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As a result, about 40% respondents said they had to limit spending elsewhere to afford TV subscriptions; 82% said they’ll cut back on TV services post-pandemic to pay bills; 33% are already planning to cut TV services post-COVID; and 39% plan to cut more than one type of service.

To cut costs, the report found that 60% of respondents currently share their streaming services with friends and family; 73% share subscriptions to make streaming more affordable for friends and family; and 65% share subscriptions to reduce costs in their own budget.

“While Americans have tolerated the financial strain that has come with
subscribing and sharing services, this simply isn’t feasible in the post-COVID world,” the report said. “The research shows that many plan to cut services and lower costs to fund household expenses or experiences outside of the home. This doesn’t just hurt providers, it hurts consumers who are forced to choose between paying their electric billing and having access to their local news to stay informed.”

Antennas Direct surveyed 1,200 consumers who regularly use cable or streaming service on subscription preferences, costs and viewing expectations.

The report echoed other studies that found the COVID-19 pandemic triggered a significant uptick in TV viewership across the country. With the majority of Americans confined to their homes, 5.4 trillion minutes of streaming and cable television was consumed in 2020, according to the Antennas Direct study.

 

Nielsen: ‘NCIS’ Re-Runs on Netflix Dominate Weekly Streaming

Re-runs of CBS drama “NCIS” on Netflix dominated streaming video consumption in U.S. homes for the week of April 19-25, according to new Nielsen data. The series tracked 890 million minutes across 353 episodes, topping the latest episode of “The Falcon and the Winter Soldier” on Disney+ with 796 million minutes. Netflix original movie Stowaway topped movie consumption with 359 million minutes.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

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Movies:

Licensed Content:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed
(Millions)

1 Netflix “NCIS” 353 890
2 Netflix “Grey’s Anatomy” 370 720
3 Netflix “Criminal Minds” 310 630
4 Netflix “Cocomelon” 9 584
5 Netflix “The Baker and the Beauty” 9 495
6 Netflix “Heartland” 169 464
7 Netflix Nicky, Ricky, Dicky & Dawn” 83 364
8 Netflix “Schitt’s Creek” 80 346
9 Netflix “Supernatural” 328 327
10 Netflix “Gilmore Girls” 153 294

CFO McCarthy: Disney Bullish on SVOD Despite Headwinds

When Disney announced that its branded SVOD platform Disney+ had topped 103 million subscribers through the second fiscal quarter ended April 3, the tally fell below company and Wall Street projections of 108 million to 110 million, respectively.

Speaking on the May 13 fiscal call, CFO Christine McCarthy put a positive spin on the setback, saying Disney+ added subs at a faster pace in the last month of the second quarter than it did in the first two months.

“And that was despite no major market launches, a price increase in [Europe and the Middle East] and a domestic price increase towards the end of the quarter,” McCarthy said.

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She said Disney’s combined direct-to-consumer portfolio of Disney+, Hulu, Hulu with Live TV, ESPN+, Disney+ Hotstar and pending general entertainment site Star+, remains on track to achieve company guidance of 230 million to 260 million subscribers by the end of fiscal 2024.

That said, Disney is facing increased OTT headwinds going forward, including the fact that its market-leading online TV service, Hulu with Live TV, lost 200,000 subs in the quarter — a decline McCarthy attributed to seasonality of content and a $10 monthly price hike.

While Disney+ has added 30 million subs in the first half of the fiscal year, sub growth is expected to cool in the second half, due in part to ongoing COVID-19 issues in India — which accounts for a third of all Disney+ subscribers. The platform has exclusive streaming rights to Indian Premier League cricket, a sport now sidelined in the world’s second most-populous country due to the pandemic.

McCarthy said about half of the 60 IPL matches that were expected to be played this season have already taken place. The remaining 30 matches on schedule have been canceled, but negotiations are underway to relocate the fields of play outside India.

“If they were able to successfully relocate the tournament, we would hopefully see an impact, especially on advertising,” McCarthy said. “It would be better than if there were no rescheduled matches. So let’s hope they are able to relocate [the tournament].”

In addition, Disney pushed back to Aug. 31  the launch of the Star+ Latin America launch. At the same time, rollouts of Disney+ in Malaysia and Thailand remain on track for June 1 and June 30, respectively. The company expects the pending launch of “Loki” on June 9, starring Tom Hiddleston, to be a strong streaming driver.

“We remain very optimistic about our [streaming] future,” McCarthy said.