‘You’ Top Streaming Original, ‘Halloween Kills’ Top Streaming Movie on Whip Media Charts

Netflix’s “You” led the Whip Media chart of top streaming originals and Halloween Kills the chart of top streaming movies among U.S. consumers for the week ended Oct. 17.

Season three of the psychological thriller series “You,” which started streaming Oct. 15, features the continuation of Joe Goldberg’s fraught relationship with Love, who is pregnant with his child in a new suburban home.

Universal Pictures’ Halloween Kills, the latest entrant in the long-running horror series, is available for streaming to Peacock Premium SVOD subscribers as well as in theaters. The sequel to the 2018 reboot from Blumhouse has Jamie Lee Curtis again reprising her original teen (now grandmother role) as Laurie Strode intent on ending the murderous reign of Michael Myers.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 18 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined by theatrical or streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

At No. 2 on the streaming originals chart was “Squid Game,” a South Korean series that follows a group of desperate and cash-strapped people competing in a blood-thirsty survival game. It started streaming Sept. 17.

The bronze on the streaming originals chart went to Hulu’s “Only Murders in the Building.” Viewers may have been catching up with the series in the week leading up to the finale, which debuted Oct. 19.

Coming in at No. 2 on the streaming movies chart was the Marvel feature Black Widow, starring Scarlett Johansson. It became available at no additional cost to Disney+ subscribers Oct. 6.

Repeating at No. 3 on the streaming movies chart was Netflix’s stand-up comedy special Dave Chappelle: The Closer, which started streaming Oct. 5. The show has created controversy over Chappelle’s comments about trans people.

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Top Streaming Originals Among U.S. Consumers for the Week Ended Oct. 17:

  1. “You” — Netflix (season premiere)
  2. “Squid Game” — Netflix
  3. “Only Murders in the Building” — Hulu
  4. “Ted Lasso” — Apple TV+
  5. “Titans” (2018) — HBO Max
  6. “The Morning Show” — Apple TV+
  7. “On My Block” — Netflix
  8. “Maid” — Netflix
  9. “Another Life” — Netflix (season premiere)
  10. “Doom Patrol” — HBO Max


Top Streaming Movies Among U.S. Consumers for the Week Ended Oct. 17:

  1. Halloween Kills — Peacock
  2. Black Widow — Disney+
  3. Dave Chappelle: The Closer — Netflix
  4. The Guilty — Netflix
  5. Halloween (2018) — Fubo TV
  6. Scream 2 — AMC+
  7. Tusk — Showtime
  8. There’s Someone Inside Your House — Netflix
  9. Halloween (1978) — AMC+
  10. Muppets Haunted Mansion — Disney+

JustWatch: ‘Halloween,’ ‘Squid Game’ Top Movie, TV Show Streamed Through Oct. 17

With Halloween Kills dominating the domestic weekend box office, new data from JustWatch finds that Universal Pictures’ 2018 prequel Halloween, along with Netflix’s South Korean horror series, “Squid Game,” spearheaded consumer streaming through Oct. 17. The company’s international streaming guide tracks more than 20 million users per month across 54 countries.

Other top-streamed movies included 20th Century Film’s Free Guy and 1996’s Scream, starring Neve Campbell, Courteney Cox, David Arquette, and Skeet Ulrich. Both topped Halloween Kills, which was available free to Peacock subscribers.

Top TV shows included Hulu’s “Only Murders in the Building” and “Ghosts” on CBS (Paramount+).

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Amazon Prime Video, HBO Max, Apple TV+ Saw Q3 Market Share Gains

After sluggish starts, subscription streaming platforms HBO Max and Apple TV+ saw upticks in consumer traction in the third quarter (ended Sept. 30), according to new data from JustWatch, the international streaming guide that tracks more than 20 million users per month across 54 countries.

In addition to Amazon Prime Video, Apple TV+ and HBO Max market share grew by 1%, while Netflix, the largest and oldest platform, lost 1% of its market share. Apple TV+, with fewer than 20 million subscribers, has seen growth over the last two quarters.

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Max has the strongest quarter after demonstrating significant month over month growth since July. The platform ended the most-recent quarter with 47 million paid HBO and HBO Max subscribers. The platform expects to have 120 million to 150 million subs for Max and HBO by the end of 2025. Apple TV+ has been growing steadily since February.

Regardless, Netflix, Prime Video and Disney+ still dominate SVOD market, with the latter just ahead of sister platform Hulu, followed by Max, TV+, Showtime, Paramount+ and Discovery+, among others.

Kelly Campbell Named President of Peacock

Kelly Campbell’s sudden departure as president of Hulu now has an explanation.

NBCUniversal Oct. 6 named Campbell president of its SVOD/AVOD streaming platform Peacock, joining the leadership team under Matt Strauss, chairman of direct-to-consumer and international for NBCUniversal, to whom she will report. In this role, Campbell will be responsible for Peacock’s streaming business and work closely with leadership across NBCUniversal television, film, news and sports, on Peacock live and original programming.

Campbell will join the Peacock leadership team starting in November and will be based in the Los Angeles area.

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“On the heels of Peacock’s success in its first year, we are thrilled to bring Kelly’s leadership and expertise to the team as we continue to accelerate Peacock’s vision and strategy,” Strauss said in a statement.

At Hulu, Campbell led the streamer’s live and on-demand businesses. She joined Hulu in 2017 as chief marketing officer, where she played a key role in accelerating the service’s growth and momentum. Prior to Hulu, Campbell spent more than a decade at Google where she held a variety of leadership and marketing roles across the Google Ads and Google Cloud businesses. She began her career in investment banking at JPMorgan Chase.

A respected leader and innovator, Campbell has been recognized as one of Business Insider’s Most Innovative CMOs, the Adweek 50, AdAge’s Women to Watch, Media Play News’ Women in Home Entertainment, FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay-TV, and Forbes’ Most Influential Global CMOs.

She graduated Magna Cum Laude from Vanderbilt University and has a master of business administration degree from Harvard Business School.

Kelly Campbell Exits Hulu After Less Than Two Years as President

Kelly Campbell, president of Hulu since 2020, has left the Disney-owned streaming platform. Her departure was announced to staff Oct. 4 in an internal memo disclosed on social media.

No reason was given for Campbell’s exit. One of the top female executives in home entertainment, Campbell had been with Hulu for four years. Her immediate reports now report to Rebecca Campbell, chairman of international operations and direct-to-consumer.

Campbell was promoted to president of Hulu in February 2020 following the departure of Hulu CEO Randy Freer. As the boss, she worked closely with Disney’s television and film studios on Hulu’s original content, and with other direct-to-consumer and international management on the integration of key aspects of Hulu’s operations across the segment.

Campbell joined Hulu in 2017 as chief marketing officer. Previously, she worked for 12 years at Google, where she held various marketing roles in Google Ads and Google Cloud. She began her career in the financial services sector, serving as an investment banking analyst at first J.P. Morgan (now JPMorgan Chase) and then Fleet Bank. While pursuing her MBA at Harvard Business School, Campbell was a global marketing intern at Procter & Gamble.

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On her LinkedIn page Campbell writes, “Four years ago I accepted my dream job when I joined Hulu. And it didn’t disappoint. I worked with the best of the best, in a values driven culture full of the most talented people around. I’m incredibly proud of what we achieved together. While I’ve made the decision to move on from Hulu, I’ll forever bleed green.

“To the Hulugans and Xulugans out there … I’m grateful for the countless memories we created together. From wall photos to wind downs, from huluween to hulapalooza, the memories will live on.

“As for what’s next, stay tuned …”

In August, Campbell was selected as one of the top 15 Women in Home Entertainment “captains” by Media Play News. At the time she said, “I believe that streaming is the most exciting place to be in this industry right now, largely because that is where consumers are going. That being said, streaming and transactional businesses will continue to complement each other by providing consumers with opportunities to experience content in different ways. These businesses may also start to converge, as the lines between the two start to blur. Across the industry, it’s clear that viewers will show up for both streaming and transactional in-home entertainment. We’re learning better ways of doing things we’ve always done, and these learnings will continue to drive us as we go forward.”

Hulu Partners With Uber Eats

Hulu has announced a partnership with Uber Eats allowing Hulu, Hulu (no ads) and Hulu + Live TV subscribers to receive six months of Eats Pass free ($9.99 per month after).

It’s the first time Uber has extended a membership offering to a streaming company, according to a Hulu release.

Eats Pass is a monthly subscription that offers unlimited free delivery on orders of more than $15 and 5% off eligible orders (including food and grocery). Subscribers also save 10% on their first three eligible rides each month.

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Eligible Hulu subscribers will receive an email with instructions directing them to sign up for this special offer, or they can visit HuluUberEatsPass.com. The offer will be available for redemption from Sept. 28, 2021, through Jan. 10, 2022, and is good for one Uber Eats Pass per Hulu account. The offer is available to new Eats Pass subscribers only.

JustWatch: ‘Ted Lasso,’ ‘Venom’ Top Weekly Streamed Series, Movie

Apple may claim its branded subscription streaming service, Apple TV+, has less than 20 million subscribers, but that’s a big enough group to help drive the streamer’s original series “Ted Lasso” back atop JustWatch’s weekly chart of the most-streamed content.

Based on viewing habits of 20 million users per month across 54 countries, the international content guide said the comedy series in the week ended Sept. 26 topped the Netflix supernatural horror show “Midnight Mass” as well as the Hulu comedy “Only Murders in the Building.” “Ted Lasso” is about an American football coach (Jason Sudeikis) who gets recruited to coach a British professional soccer team.

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Among most-streamed movies, Sony Pictures’ 2018 action sci-fi adventure Venom ranked No. 1 as streamers apparently prepare for the sequel Venom: Let There Be Carnage, which will debut in theaters on Oct. 11. The movie was followed on the podium by Universal Pictures sequels Candyman and Halloween — the latter ahead of the Oct. 15 theatrical (and Peacock) debut of Halloween Kills.



JustWatch: ‘Malignant,’ ‘Murders in the Building’ Top Weekly Streamed Movie, TV Show

Warner Bros. Pictures’ horror movie Malignant has disappointed at the box office, but not on HBO Max where it streams free for subscribers. The James Wan-directed title was the most-streamed movie for the week ended Sept. 19, according to new data from JustWatch.

Runner-ups included Universal Pictures’ reboot Candyman, which is available on transactional VOD, and Sony Pictures’ 2018 action-adventure Venom.

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Among TV shows streamed, Hulu’s “Only Murders in the Building,” starring Steve Martin, Martin Short and Selena Gomez, again trended tops among viewers. A notable podium finisher was Apple TV+ Emmy-winning original comedy series “Ted Lasso,” with Jason Sudeikis headlining a largely British cast about an American college football coach recruited to manage a London-based professional soccer team. The series just trailed Netflix’s “American Crime Story.”

JustWatch, an international streaming guide, tracks SVOD streaming habits of 20 million monthly users across 47 countries, including the United States.

Parks: More Than 50% of Households Combine Netflix, Amazon Prime Video or Hulu With Fourth OTT Video Service

New consumer data from Parks Associates finds that 54% of U.S. broadband households combine Netflix, Amazon Prime Video or Hulu with at least one other subscription video service.

Currently, 82% of U.S. broadband households subscribe to an OTT service, and OTT service stacking has grown exponentially as new services such as Paramount+ launch, according to the Dallas-based research firm. As cord-cutters migrate away from traditional pay-TV, they increasingly seek video service offerings that more closely meet their content needs, with the added value of lower cost and flexible use cases.

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Parks notes that cord cutters used to spend $117 per month on pay-TV services and are now paying $85 per month for OTT video services.

“Subscription fatigue and ad intolerance are pervasive in the streaming industry, and consumers are becoming more selective about where they spend their time and money,” said Lexie Knauer, senior product marketing manager at Brightcove, which contributed to the report. “It’s important for streaming services to go to market with a strong acquisition strategy to clearly promote the value of their content across the right channels and ultimately capture their target audience.”

Michael Ribero, chief subscription officer with The Washington Post, said increased SVOD service stacking underscores the fact that no one service satisfy all consumers.

“I think this [data] helps services with a clear identity, while others will need to clarify how they fit into the customer’s bundle,” Ribero said. “And I believe this has downstream ramifications especially for discovering new shows and content.”

Hulu’s ‘Only Murders in the Building’ Top Rising Show on TV Time Charts

Hulu’s “Only Murders in the Building” was the top rising show and Netflix’s “Money Heist” the top binge show on the TV Time charts the week ended Sept. 5.

“Only Murders in the Building” is a murder mystery comedy starring Martin Short, Steve Martin and Selena Gomez. The series, about a trio of true crime fans investigating a murder in their New York apartment building, debuted on Hulu Aug. 31.

Season three of the Spanish heist crime drama series “Money Heist” started streaming Sept. 3. The series also came in at No. 2 on the rising show chart.

NBC’s “Good Girls,” which ended this summer after four seasons, took the No. 2 spot on the binge chart and the No. 3 spot on the rising show chart. The series follows suburban moms who turn to robbery to make ends meet. The final season began streaming on Netflix Aug. 31.

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TV Time, a Whip Media company, is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by almost 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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Top Binge Shows Week Ended Sept. 5 by Share of Binges:

  1. “Money Heist” (Netflix) — 11.99%
  2. “Good Girls” (NBC) — 2.14%
  3. “One Piece” (Fuji TV) — 1.84%
  4. “Modern Family” (U.S.) (ABC) — 1.76%
  5. “Brooklyn Nine-Nine” (NBC) — 1.55%
  6. “Grey’s Anatomy” (U.S.) (ABC) — 1.52%
  7. “Clickbait” (Netflix) — 1.09%
  8. “Outer Banks” (Netflix) — 1.07%
  9. “The Office” (U.S.) (NBC) — 1.03%
  10. “The Good Doctor” (U.S.) (ABC) — 0.99%


Top “Shows on the Rise” Week Ended Sept. 5 by Rise Ratio:

  1. “Only Murders in the Building” (Hulu) — 99.9%
  2. “Money Heist” (Netflix) — 98.2%
  3. “Good Girls” (NBC) — 87.8%
  4. “What We Do in the Shadows” (FX) — 87.5%
  5. “The Marseillais vs the Rest of the World” (W9) — 87.3%
  6. “Marvel Studios: Legends” (Disney+) — 69.6%
  7. “Chicago Med” (NBC) — 24.3%
  8. “Nevertheless” (jTBC) — 24%
  9. “See” (Apple TV+) — 16.1%
  10. “Clickbait” (Netflix) — 12.4%