Amazon’s Prime Video Tops Customer Satisfaction Ranking

Amazon’s Prime Video streaming service ranked first place among video streaming services in a new customer satisfaction study by the American Customer Satisfaction Index.

Prime Video posted a customer satisfaction score of 80 (out of 100), an 8% jump from last year, displacing Disney+ for the top spot. Disney+ fell 3% this year, placing it in the industry’s bottom three.

Peacock moved into second place following a 10% increase to 79.

Netflix (up 5%) tied for third place, alongside Hulu (up 4%), Paramount+ (up 1%) and ACSI newcomer YouTube Premium at a score of 78.

HBO Max, now relaunched as Max, scored 77 (up 5%), followed by Apple TV+ (up 10%) and Disney+, both at 76. ESPN+ sat near the bottom of the industry after slipping 1% to 72, but Crackle finished last despite improving 1% to 70.

Meanwhile, Hulu + Live TV debuted atop the live TV apps with an ACSI score of 80. Sling TV (up 6%) and YouTube TV (down 1%) both scored 76, while DirecTV Stream stumbled 5% to a score of 72.

The video streaming industry, which includes both streaming apps (77) and live TV apps (76), improved 4% to an ACSI score of 77. The smaller group of streaming and live TV apps overall dipped 4% to 75.

Meanwhile, the performance quality and offerings of streaming services all increased in customer satisfaction, including the number of and availability of TV shows and movies.

Disney Ups Hulu Online TV Price, Adds Free SVOD Options

Disney has sent emails to Hulu + Live TV subscribers informing them about a $5 monthly hike to their online TV service subscription. The price hikes, which go into effect Dec. 21, raise the ad-supported option to $70 from $65, while the ad-free tier increases to $76 from $71 monthly.

Key to the price hikes: Subscribers get free access to Disney+ and ESPN+, which along with the Hulu SVOD platform, make up Disney’s direct-to-consumer business across 179 million combined subscribers.

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Hulu+ ended the most recent fiscal period (Oct. 2) with 4 million subscribers, which was down from 4.1 million subs during the previous-year period. The online TV platform still tops a market that includes YouTube TV, Philo, Sling TV, Fubo TV and AT&T TV, among others.

The price hikes following last month’s $1 Hulu SVOD fee surcharge, which now costs $7 with ads and $13 without advertising.