Parks Associates estimates that almost 114 million U.S. households access the internet at home at speeds faster than dial-up, according to a survey of 10,000 U.S. internet households.
“Over the past decade, high-speed internet adoption in the United States — here defined as an internet subscription adoption to the home or individual, with speeds faster than dial-up — has grown steadily since 2015,” Kristen Hanich, director of research at Parks, said in a statement. “These internet households may have home internet service or may rely on mobile internet, or a combination of the two.”
The research finds that as bundles have become less common, consumer spending on standalone internet service has increased significantly, from an average of $39 per household per month in 2011 to an average of $63 per month in 2021, a 62% growth. Standalone mobile service ARPU has stayed remarkably stable over this time period, with 2021 averages largely reflecting spending levels from 2011 and ARPU actually decreasing since 2016.
“A growing percentage of consumers are relying on fixed wireless or 5G home internet service, which includes services offered by traditional wireless internet service providers or mobile providers such as T-Mobile or U.S. Cellular,” Hanich said. “The wider availability of these services, in addition to further buildouts of traditional fixed networks, will further help to drive home internet adoption over the next few years.”