Roku Offering Free Premium Content on Ad-Supported Channel

The Roku Channel, the subscription streaming media device manufacturer’s ad-supported service offering users access to third-party catalog programming, Sept. 30 began showcasing select third-party premium content — for free.

In a blog post, Roku announced it is offering programming from CBS-owned Showtime, MGM-owned Epix, HISTORY, Cinedigm, and Acorn TV, among others, in an attempt to jumpstart subscriptions to third-party services.

Programming includes: “On Becoming a God in Central Florida” (SHOWTIME), “Godfather of Harlem” (EPIX), “America The Story of Us” (HISTORY Vault), “Heartland” (Dove Channel), and “Miss Fisher’s Murder Mysteries” (Acorn TV), and more, with no subscription or even trial required.

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“Once you’ve sampled your new favorite show, follow one-click sign-up to begin a free trial or start a subscription,” Nicole Fencel, senior manager, programming product strategy at Roku, said in statement.

The Roku Channel is upping third-party premium over-the-top video services, as well as offering more than 80,000 ad-supported movies and TV episodes, more than 35 live and linear streaming services, including kids & family entertainment. 

 

Verizon Ups Video Content Rights From A+E Networks

Verizon and A+E Networks announced an expanded distribution partnership of both licensed and original content for the telecom’s pay-TV and Oath platform – the latter including Yahoo and AOL.

In addition to A&E, Lifetime, History and Viceland content for Fios, the deal includes first window rights for content from 45th & Dean – A+E’s digital entity.

Pay-TV and TV Everywhere rights include History’s “Knightfall,” which premiered Dec. 6; as well as “Vikings,” currently in its fifth season.

Other programs include Emmy-winning “Leah Remini: Scientology and the Aftermath” and “Live PD;” Lifetime’s National Women’s Soccer League games and fashion competition series, “Project Runway;” in addition to Viceland’s “Hamilton’s Pharmacopeia” and “Desus & Mero.”

Verizon’s mobile and digital footprint, which ranks No.1 in monthly U.S. millennial reach and No.2 in total monthly U.S. digital audience, will expand access to A+E’s digital content and create new mobile options for viewers across its family of media brands, including content geared toward women and other specific audience segments.

“This partnership expansion is yet another example of how we’re fueling our new Oath media brands,” Brian Angiolet, SVP, global chief media and content officer at Verizon, said in a statement.

Original mobile and digital content provided by 45th & Dean features short and medium-form content, including Frankenstein-themed sci-fi drama “Second Chance,” which reached over 80 million views in its first season, and unscripted pranks show, “Bae or Bail,” whose first episode has garnered over 40 million views to date.