Pluto TV Adds Discovery Content

Ad-supported online TV platform Pluto TV has inked a non-exclusive licensing deal with Discovery for channels such as Discovery Channel, HGTV and Food Network, Animal Planet, ID, Discovery Life, Science Channel, and TLC, among others.

“Discovery is a renowned leader with premier programming that inspires and entertains all types of audiences. We are excited to introduce Discovery’s award-winning content to our viewers,” Amy Kuessner, SVP content partnerships, Pluto TV, said in a statement.

Indeed, connected TV video plays increased 145%, while viewing hours increased 103% in the third quarter, according to data from digital measurement firm Conviva.

Online TV platforms such as Sling TV, YouTube TV, DirecTV Now, Spectrum TV Plus, PlayStation Vue, Pluto TV and Fubo TV helped mushroom video plays 292%, including 212% increase in viewing hours from the previous-year period.

For Discovery, the Pluto deal follows similar arrangements signed in September with Dish Networks’ Sling TV and Hulu with Live TV.

“Having our world-class Discovery content as part of Pluto’s offering reinforces Discovery’s commitment to reach all viewers across all screens, platforms and devices,” said Gabriel Sauerhoff, SVP of digital distribution at Discovery.

 

HGTV Flips Script on Home Improvement TV Show

HGTV helped create the booming DIY reality TV market, turning unknown entrepreneur couples, brothers, single moms and mother/daughter teams renovating homes and properties into budding celebrities.

From “Flip or Flop” and “Property Brothers” to “Fixer Upper,” Discovery-owned HGTV caught lightening tapping into consumer fascination with real estate, house flipping and home improvement.

Now, the network will showcase two celebrities, actress Gabrielle Union and husband NBA star Dwyane Wade, renovating a home for charity in “All-Star Flip.”

Union and Wade showcase their “love” of home renovation as they buy, overhaul and flip a fixer-upper in an up-and-coming Miami neighborhood.

The couple join forces with their construction team to gut an outdated ranch house, adding square footage and value to the property with a second-story master suite. They transform the home into a sleek, modern showplace.

Union, who stars in pending drama, Breaking In, says home renovation might be more her passion than Wade’s.

“It took a while, but I finally convinced Dwyane that we should try flipping a house,” said Union, who admits to being real-estate obsessed.

“And we’re doing it to raise money for charity,” said Wade. “So how could I say no?”

The half-hour special premieres April 12, at 9:30 p.m. ET/PT on HGTV.