Gravitas Ventures has acquired North American rights to distribute Hello Sunshine’s documentary Fair Play and will release it in select theaters and on demand on July 8.
About the unequal division of labor in the home, the documentary is based on the New York Times bestselling book of the same name from author Eve Rodsky.
Directed by Jennifer Siebel Newsom and featuring interviews with Melinda Gates, C. Nicole Mason and Congresswoman Katie Porter, Fair Play takes viewers into the homes of real families that are on a journey to balance their home life. It doesn’t take long to realize that they aren’t really fighting about dishes in the sink. They are fighting about much bigger issues, problems that affect millions of couples and families across the globe. Immersed in these couples’ lives, the viewer sees their struggles, but also their triumphs. They learn how communication and a plan can have a life-changing impact, creating more connectedness with the most important people in their lives — their families.
“The home presents so small but it speaks to a much larger issue which is about reframing the value of time,” said the book’s author Rodsky in a statement. “Is an hour holding your child’s hand in the pediatrician’s office as valuable as an hour in the boardroom? We believe it is. This film aims to spark a conversation that fosters true fairness and healthy partnerships, starting with our most important organization, the home.”
“Gravitas is proud to partner with Hello Sunshine in the release of Fair Play in theaters and on VOD this summer,” Bill Guentzler, senior director of acquisitions, said in a statement. “We feel that this documentary can be a game-changer for many people by smartly and entertainingly digging into the dilemma facing many households today, balancing tasks and responsibilities.”